Unlocking the

Sales Potential…
Introduction…
• Launched in 2004, Facebook- the social network now is the largest social
media platform with more than 1.7 billion monthly active users worldwide
• Facebook ads are targeted to users based on their location, demographic,
and profile information.
• There are several types of ads in Facebook like : Page Ads, Website Ads ,
Sponsored Stories ,Video Ads , Application Ads , Comment Ads , Pooling
Ads , Gift Ads , Hybrid Engagement Ads.
• However There are Many Marketing Campaign Objectives Facebook Offer
They Are :

1- Awareness 2 – Consideration

3 – Conversion.
• In This Part We Will Discuss About ……
Conversion……..

Get people To Take Valuable Actions On Your

Website , in app or in messenger , Such as Adding
Payment Information OR Making A Purchase .
Use The Face-book Pixel Or App Events To Track
And Measure Conversions
• Why To Choose Conversion Ads ??

Conversion Ads Are Useful For Sales , Leads , Or For Hitting

Specific Conversion.
Requirements For Ads….

Facebook Facebook Ads

Page Account

Payment
• Apart From These We Need : Option
• Audience ,
• Budget,
• Creatives ,
• Pixel Of Website ,
• Placements ,
• Tracking .
Strategical Requirement For AD :

Campaign Objective
Ad Set Level
What Outcome We Are
The payment we Want To Pay For
Expecting From Our
AD , Audience , Placement Of Ad Is
Campaign Like : Likes ,Comments,
Decided
;l.;lGeneration .
Lead

Ad Level
In this we decide place of showing ads i.e
Facebook page along With This We Decide
Creatives : Images, Action Button.
How To Generate Facebook Pixel

Click Copy Pixel

Click On
Generate On
Pixel Option
Pixel Option Clipboard
How To Create Custom Conversion

Go To Custom Conversion.

Input Website Event

Input URL.

Place Page URL You Want To Track As A Conversion For U From Facebook
Why Pixels Are Useful ???

 To make sure that your ads are shown to the right people.
 Drive More Sales.
 Measure The Reults Of your Ads.

About :

Facebook Pixel Is An Analytical

Tool That Allows you to measure
the effectiveness of your
advertising by understanding the
actions that people take to your
website .
 Carousel Ads

Carousel style ads show 3-5

images and/or videos, headlines
and links or CTAs in one space—
the audience is able to scroll
through the ads horizontally on
a desktop or vertically on
mobile. This type can be used to
Example Of Carousel Ads showcase specific products or
apps, to tell a story through
carousel imagery or show one
long, high-quality image.
AD Placements On Facebook
 Facebook Feed
 Facebook Right Column.
 Facebook Instant Articles
 Facebook Marketplace.
 Instagram Stories.
 Instagram Feed.
 Audience Network Native,Banner,Interstitial.
 Message Inbox (Messenger)
• Carousel Ads Setup Process :

• Step 1
 Go To Ads Manager Select Conversion Option.
• Step 2
• Input Ad Name.

• Step 3
• Input Conversion (Select Website And Select Pixel)
• (Ignore Offer & Dynamic Creative If you Want To Upload Creative
Manually)

• Step 4…
• Input Audience………
Step 5 :
Input Placements (Where You Want To show Your Ads Like Facebook Feed ,
Devices , plateforms ,: Like In Instagram Stories) (e.tc).

Select Automatic Placements (Recommended).

OR
Select Edit Placements (Incase You Have a Decided Placemet For Your Ad).
• Step 6 :
Input Budget & Schedule Of AD:

 (Input Optimization Delivery Method Conversion)

 Input Cost Control (optional) ( If you want To decide average cost per
conversion for your Ad)
• Input Conversion Window Example : 7 days after clicking or 1 day After
Viewing. OR 1 Day After Clicking OR Viewing.
Step 7 :
Input Identify
• Choose how you want your business to be represented in your ad.
 ( Select Facebook Page & Instagram Account Which You Want To

represent as your Business Identity.)

• Step 8 :
Input Ad Format :

 Select Carousel Ad (Option)

Step 9 :
Input Ad Creative's :
 (Manually Of Sizes 1200*628 , 600*600 ,
800*800).
• Step 10 :
• Input Tracking :
Like Setting Up Facebook Pixel Setup , App events , Offline events .
• Step 11 :
• Click Confirm

• Step 12 :
• Input Payment Details

 Wait For Facebook Ad Approval & Afterwards Its Done.

Your Ad Is Live.

All You Have to do is input your payment time to time to make your Ad.
Live Without Any Interuption.