Media & Media Literacy.

Presented by:
 Walid Doublaly.
 Fatima Ezzahrae Elissaoui.
Samir Diddouch.
1: Introduction.
2: Definition of Media & Media
Literacy.

3: Functions of Media.

4: Advantages & disadvantages of

Media.

5: How to benefit from media.

6: Conclusion.
 1: Introduction.
In today's digital age, media plays
a crucial role in shaping our
perceptions and beliefs.
Understanding media literacy
empowers individuals to critically
analyze information and navigate the
complexities of modern
communication effectively.
2: Definition of Media & Media literacy.

Media: The various means of communication, such as television,

radio, newspapers, and the internet, through which information is
transmitted to a large audience.

Media Literacy: The ability to access, analyze, evaluate, and

create media content critically and effectively. It involves
understanding the influence of media on individuals and society
and being able to navigate the complexities of modern
communication with discernment and awareness.
 3: Types of Media.
There are various types of media, each serving a distinct purpose
in how information is conveyed and accessed.
A.Print Media: This includes newspapers, magazines, books, and
other printed materials traditionally used for communication and
dissemination of information.
B. Broadcast Media: This category encompasses radio and
television broadcasting, where content is transmitted over
airwaves to a wide audience.
C. Digital Media: This covers online platforms, such as websites,
social media, streaming services, and digital publications, which
D. Outdoor Media: Also known as out-of-home advertising, this type
includes billboards, transit ads, and signage displayed in public spaces.
E. Social Media: This refers to online platforms and applications that
enable users to create, share, and interact with content generated by other
users, fostering community engagement and information sharing.
F. Interactive Media: This type involves media forms that allow for
user participation and interaction, such as video games, interactive
websites, and virtual reality experiences.
G. Mobile Media: With the rise of smartphones and tablets, this
category includes media content specifically designed and optimized for
consumption on mobile devices, including apps, mobile websites, and
messaging services.
4: Functions of Media:
A. Informing: Media tell us what's happening in the world, like news and
updates.

B. Teaching: Media help us learn new things through shows, documentaries,

and educational programs.

C. Entertaining: Media make us happy and relaxed with fun stuff like movies,
music, and games.

D. Convincing: Media try to persuade us to buy things or believe certain ideas

E. Socializing: Media show us how people act and connect us with others
through social networks and online communities.

F. Watching: Media keep an eye on what's going on in society, like reporting news
and uncovering issues.

G. Sharing Culture: Media pass on traditions, stories, and beliefs from one
generation to another through movies, books, and art
5: Advantages and disadvantages of media.
A. Business Support: Social media like Instagram and Facebook offer
opportunities for unemployed individuals to start their own businesses,
especially in product sales.
B. Educational Aid: Platforms like YouTube host educational videos, making it
convenient for students to learn and expand their knowledge.
C. Increased Awareness: Social media keeps us informed about various topics,
from fashion trends to global events.
D. Shopping Convenience: Social media serves as a convenient platform for
online shopping, allowing users to purchase goods and necessities from home.
E. Political Insight: Even those who don't follow traditional news sources stay
informed about political matters through social media.
 Disadvantages of Media:
F. Shopping Fraud: Online shopping on social media can lead to fraud, with some brands
deceiving customers with inferior products.

G. Privacy Concerns: Privacy is a major issue on social media, as hacked accounts can lead to
the leakage of personal data and photos

H. Personal Life Disturbance: Excessive social media use can disrupt personal lives,
leading to neglect of family and relationships.

I. Spread of Hate Speech: While social media allows free expression, it also facilitates the
spread of hate speech, which can foster societal divisions.

J. Negative Impact on Health: Continuous social media use without physical activity can
6: How to benefit from Media.

A. Critical Analysis: Engage in critical thinking when consuming media content, questioning
sources, biases, and underlying messages to develop a nuanced understanding.

B. Diversification: Explore a variety of media sources and platforms to access diverse

perspectives and information, broadening one's knowledge base and worldview

C. Active Participation: Become an active participant in media creation and discourse,

whether through sharing insights on social media, contributing to online discussions, or
creating content that adds value to the media landscape.

D. Media Literacy Education: Seek out opportunities for media literacy education to
enhance one's ability to navigate and evaluate media content effectively, empowering
E. Ethical Engagement: Adhere to ethical principles in media consumption and
production, respecting privacy, accuracy, and fairness to uphold integrity and
trustworthiness in media interactions.

F. Civic Engagement: Utilize media platforms to engage in civic discourse, advocate for
social change, and participate in democratic processes, amplifying voices and fostering
community dialogue.

G. Lifelong Learning: Embrace media as a tool for lifelong learning and personal
development, continuously seeking out new information, perspectives, and opportunities
for intellectual growth.
 7: Conclusion.

In summary, understanding
media helps us make better
choices and be more involved in
society. By learning to think
critically about what we see and
hear, we can use media to learn,
connect with others, and make a
positive impact on the world
around us.