Scribd Logo
Upload

Welcome to Scribd!

  • Big Frog

    Uploaded by

    mileskrull06
    2 views12 pages
    The document proposes a marketing campaign for Big Frog, a custom apparel shop, to target local churches and synagogues. It recommends hiring the authors to create social media content and ads with a budget of $200. It analyzes the target audience of youth groups and ministers and plans to send direct mail samples to potential customers. The proposed schedule analyzes ad success and invests the remainder of the $500 budget into the most effective methods.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document proposes a marketing campaign for Big Frog, a custom apparel shop, to target local churches and synagogues. It recommends hiring the authors to create social media content and ads with a budget of $200. It analyzes the target audience of youth groups and ministers and plans to send direct mail samples to potential customers. The proposed schedule analyzes ad success and invests the remainder of the $500 budget into the most effective methods.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views12 pages

    Big Frog

    Uploaded by

    mileskrull06
    The document proposes a marketing campaign for Big Frog, a custom apparel shop, to target local churches and synagogues. It recommends hiring the authors to create social media content and ads with a budget of $200. It analyzes the target audience of youth groups and ministers and plans to send direct mail samples to potential customers. The proposed schedule analyzes ad success and invests the remainder of the $500 budget into the most effective methods.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    HOME ABOUT CONTACT BIG FROG

    BIG FROG
    MARKETING
    DBC VBS CAMPAIGN #bigfrogbigdiffe
    rence
    2023 BY CLARA YOUNG, MILES KRULL, JUN OGDEN & TESS GOODING
    HOME ABOUT CONTACT BIG FROG

    ABOUT BIG FROG


    Our custom apparel shop makes your vision
    come to life

    We offer a variety of printing options from t-


    shirts to tote bags

    As a community-driven company, we pride


    ourselves on community involvement which
    is why we think Big Frog should target local
    churches and synagogues

    #bigfrogdun
    HOME ABOUT CONTACT BIG FROG

    AUDIENCE
    Demand:
    Youth
    sports
    VBS
    baptisms
    retreats
    camps #thanksbigfrog
    mission
    trips
    HOME ABOUT CONTACT BIG FROG

    SOCIAL MEDIA
    14.2K 900
    HOME ABOUT CONTACT BIG FROG

    PROMOTION
    • For content creation and consultant, we will propose for Big
    Frog to hire us

    • We can bring new and youthful ideas to the store.

    • For this project, we are willing to work 4-6 hours a week and
    our hourly rate is $20/hr.
    • We would leave 4-5 hours on the weekends to design content
    ideas and new templates for the upcoming week’s post

    • Ready for Big Frog to use by the Monday morning of each


    new week.
    HOME ABOUT CONTACT BIG FROG

    SOCIAL MEDIA
    TARGETING Goal
    • Condense ads on social media accounts to people
    specifically in the Dunwoody area
    • Reach our target audience by boosting ads with
    specific interests

    Budget
    We plan to start with a budget of $200 over a
    course of 20 days for 3 ads. We will run these ads at
    the same time to see if one is more successful than
    the other, or if we need to make new ads in general.
    HOME ABOUT CONTACT BIG FROG

    SOCIAL MEDIA
    Audience TARGETING PT 2
    • Youth group leaders
    • Athletic facility directors
    • Children ministry leader
    • Mission trip organizers
    • Camp coordinater

    Reach
    We will boost our posts to reach 15-20,000 views per
    post. With our expansion to tik tok as well, there will
    be a variation of ages in our audience
    HOME ABOUT CONTACT BIG FROG

    TRADITIONAL
    ADVERTISEMENT
    • While Tracey is inclined towards advertising her
    business to places like small banks and law firms,
    we feel that an expansion to churches could
    generate a lot of revenue for her.
    • Our plan is to send direct mail to these customers
    including a sample t-shirt for the staff for a church
    event.
    • These t-shirts can be bought for $2.16 a piece +
    the labor to print the logo on the shirts

    #communityout
    HOME ABOUT CONTACT BIG FROG

    FOLLOW-UP
    ADVERTISEMENT

    We will follow up with this business card


    with a sample of the quality of our
    product. This will also include a list of the
    various services we provide in order to
    cater to all interests the customer may
    have.
    HOME ABOUT CONTACT BIG FROG

    SCHEDULE
    create social analyze success of invest remainder of
    media ads and current boosted posts, budget into the most
    make send out ads, and deliverables successful method
    deliverables deliverables

    post and follow up on determine which


    boost a deliverables method was most
    couple of ads successful
    HOME ABOUT CONTACT BIG FROG

    BUDGET & ROI


    Total budget: $500
    • $200 social media advertising
    • $63.2 initial deliverables
    • $20 for secondary deliverables
    • $170 for either new posts, ads, or
    deliverables
    ROI:
    • Break even amount: $453.20
    • Return projected to come mostly from
    social media ads #bigfrogdata
    HOME ABOUT CONTACT BIG FROG

    THANK YOU
    Habitat for Humanity 2023
    VERY MUCHDBC VBS 2023
    #scorewithbigfrog

    You might also like