Writing effective

application letters / cover letters

Tips for beginners

Rhanda Nugroho Setyadi, M.Pd., Gr.

What is an application letter and why it is
important?

 A formal document submitted alongside a resume or

curriculum vitae (CV) when applying for a job or
other opportunities such as internships, scholarships,
or admission to educational programs.

 It helps to:
1. Introduce you to the employer.
2. Showcase Your Skills.
3. Explain why you want to work for that
company.
4. Explain why you're excited about the position.
5. Create a first impression.
Structures of an Application
Letter

1. Heading (Your contact information)

2. Date
3. Employer's contact information
4. Salutation
5. Introduction
6. Body paragraphs (Skills and qualifications)
7. Conclusion
8. Closing (Sincerely, Regards, etc.)
9. Signature
 Heading & Date

 Include your name, address, phone

number, and email address and a date
at the top of the letter.

o Example:
John Smith
123 Main Street
Anytown, USA 12345
john.smith@email.com
(555) 555-5555
March 5, 2024
 Employer Contact
Information

 Include the employer's contact information

o Example:
Ms. Emily Johnson
XYZ Corporation 456
Oak Street Springfield,
IL 62701
 Salutation

 Address the letter to the specific person if possible

o Example:
-- Dear Mr. Smith
-- Dear Hiring Manager
 Introduction

 Greet the employer and mention the specific

job position you are applying for.
o Example:
I am writing to express my interest in the
Senior Marketing Associate position advertised on
the company's website. With five years of
experience in digital marketing, I am excited about
the opportunity to contribute to XYZ Corporation
and its innovative marketing strategies.
 Body Paragraph

 Highlight your relevant skills and

qualifications.
 Provide examples or experiences that
demonstrate your suitability for the job.

EXAMPLE --
Body Paragraph Example

In my previous role as a Marketing Coordinator at

ABC Company, I successfully managed multiple
marketing campaigns from conception to execution,
resulting in a 20% increase in website traffic and a 15%
growth in social media engagement.
My strong analytical skills allowed me to identify
trends and insights, which I leveraged to optimize
marketing strategies and improve ROI. Additionally, my
experience with email marketing platforms such as
Mailchimp and HubSpot enabled me to develop targeted
email campaigns that consistently exceeded industry
benchmarks for open and click-through rates. I am
confident that my skills in project management, data
analysis, and digital marketing would make me a valuable
asset to the marketing team at XYZ Corporation.
 Conclusion
 Summarize why you are a strong candidate for the
position.
 Express enthusiasm for the opportunity to interview.
o Example:
Thank you for considering my application for the
Senior Marketing Associate position at XYZ Corporation. I
am eager to bring my skills and experience to your team and
contribute to the continued success of your marketing
initiatives. I am available at your earliest convenience for an
interview and look forward to the opportunity to discuss how
my background aligns with the needs of your company.
Thank you for your time and consideration .
Closing

 Choose a closing phrase (e.g., Sincerely, Regards) and

sign your name.
Example:
 Sincerely,
John Doe

 Regards,
Emily Dickson
 Do’s And Don’ts!

Dos:
 Be short
 Change the letter to fit the job
 Check for mistakes.

Don'ts:
 Don't use the same letter for every job
 Don't include things that don't matter
 Don't forget to check for mistakes.