Dr.

Radha Iyer

BUSINES PLAN
OUTLINE
ELEVATOR PITCH

 What does the Company do?

 What new benefits do you provide?
 What pain points are addressed?
 How are you differentiated from
competitors on a sustainable basis?

03/26/2024 Business Plan Outline 2

VISION & MISSION

 Define vision & mission statement

 Should be powerful and realistic

03/26/2024 Business Plan Outline 3

MARKET & INDUSTRY
ENVIRONMENT
 Industry
 Competition
 Market definitions
 Key segments
 Size of target segments
 Growth rates
 Key market trends
 Challenges and issues in market
 Critical Success Factors of company

03/26/2024 Business Plan Outline 4

VALUE PROPOSITION

 Ability to build sustainable, profitable &

scalable business
 Why the customer is passionate about
product/ service?
 What benefits the target customer gets?
 Profile of typical customer
 Describe key product/ service
 Three year Roadmap
 Differentiation?
03/26/2024 Business Plan Outline 5
COMPETITIVE SCENARIO &
ENTRY BARRIERS
 Competition scenario tabulated
 Name
 Business line
 Geography
 Customer list
 Strengths & weakness of competition

03/26/2024 Business Plan Outline 6

BUSINESS MODEL & SALES/
MARKETING STRATEGY
 Revenue & cost drivers of business
 Overall product/ brand positioning
 Sales & distribution strategy
 Key business development alliances &
partnerships
 Pricing approach

03/26/2024 Business Plan Outline 7

MARKET TRACTION

 Customer wins
 Historical traction with key accounts
Key accounts
Unique users
Distribution partners
Average revenue per account
 Forecasts

03/26/2024 Business Plan Outline 8

MANAGEMENT TEAM

 Specific facts about team’s past

 Why it will be able to meet the
challenges posed by a very dynamic
market environment?

03/26/2024 Business Plan Outline 9

ORGANIZATION

 Human resource structure

 Number of employees
 Locations
 Board of directors
 Board of advisors

03/26/2024 Business Plan Outline 10

FINANCIALS

 USD only
 Audited annual high level P&L statement
 Projections (3 years)
 Assumptions underlying financial
projections
 Likely acquirers and why
 Recent exit valuations in market

03/26/2024 Business Plan Outline 11

CAPITAL

 USD only
 Money to be raised
 High level breakdown of deployment
 Current capital shareholding structure
 History of earlier funding

03/26/2024 Business Plan Outline 12

RISKS AND GAPS

 Specific risks that venture and market

face
 Reasons for under achieving of targets
 Steps to be taken to mitigate risks
 Gaps in company

03/26/2024 Business Plan Outline 13

THANK YOU