BANDURA'S

SOCIAL LEARNING
THEORY
JANET BRIGIDA A. CATIPON, MAED
EDUC 5, PAMPANGA COLLEGES, INC.
 THIS THEORY POSTULATES
THAT OBSERVATION,
IMITATION, AND MODELING
PLAY A PRIMARY ROLE IN
THE PROCESS OF LEARNING

B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 IT SUGGESTS THAT ALL BEHAVIORS
ARE LEARNED THROUGH
CONDITIONING, AND COGNITIVE
THEORIES, WHICH TAKE INTO
ACCOUNT PSYCHOLOGICAL
INFLUENCES SUCH AS ATTENTION
AND MEMORY

B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 1. PEOPLE CAN LEARN
THROUGH OBSERVATION

P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 THREE BASIC MODELS OF
OBSERVATION LEARNING
 A LIVE MODEL WHICH
INVOLVES AN ACTUAL
INDIVIDUAL DEMONSTRATING
OR ACTING OUT A BEHAVIOR

P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 THREE BASIC MODELS OF
OBSERVATION LEARNING
 A VERBAL INSTRUCTIONAL
MODEL, WHICH INVOLVES
DESCRIPTIONS AND
EXPLANATIONS OF A BEHAVIOR

P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 THREE BASIC MODELS OF
OBSERVATION LEARNING
 A SYMBOLIC MODEL, WHICH
INVOLVES REAL OR PICTORIAL
CHARACTERS DISPLAYING
BEHAVIORS IN BOOKS, FILMS, TV
PROGRAMS, OR ONLINE MEDIA.

P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 2. MENTAL STATE ARE IMPORTANT TO
LEARNING
 MENTAL STATE AND MOTIVATION PLAY
IMPORTANT ROLES IN DETERMINING
WHETHER OR NOT, A BEHAVIOR IS
LEARNED.
 BANDURA DESCRIBED INTRINSIC
REINFORCEMENT AS A FORM OF
INTERNAL REWARD, SUCH AS PRICE,
SATISFACTION, AND A SENSE OF
ACCOMPLISHMENT
P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 3. LEARNING DOES NOT
NECESSARILY LEAD TO A
CHANGE IN BEHAVIOR.
 IN MANY CASES, LEARNING
CAN BE SEEN IMMEDIATELY
WHEN THE NEW BEHAVIOR
IS DISPLAYED.

P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 3. LEARNING DOES NOT
NECESSARILY LEAD TO A
CHANGE IN BEHAVIOR.
 BUT SOMETIMES,
LEARNING THINGS MAY
NOT BE IMMEDIATELY
OBVIOUS.
P R I N C I P L E S O F B A N D U R A ' S S O C I A L L E A R N I N G T H E O RY
 1. ATTENTION
THE EXTENT TO WHICH WE
FOCUS TO THE BEHAVIOR OF
A MODEL.

N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 2. RETENTION
THIS IS REMEMBERING WHAT
HAS BEEN PAID ATTENTION
TO. THIS INCLUDES SYMBOLIC
CODING, MENTAL IMAGES,
COGNITIVE ORGANIZATION,
SYMBOLIC AND MOTOR
REHEARSALS.
N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 3. REPRODUCTION
THIS IS THE ABILITY TO
PERFORM THE BEHAVIOR
THAT THE MODEL HAS JUST
DEMONSTRATED.

N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 4. MOTIVATION
THE OBSERVER SHOULD BE
MOTIVATED TO DO ANYTHING.
REWARDS AND PUNISHMENT
THAT FOLLOW A BEHAVIOR
WILL BE CONSIDERED BY THE
OBSERVER.

N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 4. MOTIVATION
MCLEOD (2016) POSITS THAT IF
THE PERCEIVED REWARDS
COMPENSATE THE PERCEIVED
COSTS ( IF THERE ARE ANY)
THEN THE BEHAVIOR WILL BE
MORE LIKELY TO BE IMITATED
BY THE OBSERVER.

N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 4. MOTIVATION
HOWEVER, IF THE VICARIOUS
REINFORCEMENT (SEEING &
RECALLING THE REINFORCED
MODEL) IS NOT SEEN TO BE
IMPORTANT TO THE OBSERVER
THEN THEY WILL NOT IMITATE
THE BEHAVIOR
N E C E S S A RY C O N D I T I O N S O F E F F E C T I V E L E A R N I N G
 1. THE OBSERVER IS REINFORCED BY
THE MODEL
2. THE OBSERVER IS REINFORCED BY A
THIRD PERSON.
3. THE IMITATED BEHAVIOR ITSELF
LEADS TO REINFORCING
CONSEQUENCES.
4. CONSEQUENCES OF THE MODEL'S
BEHAVIOR AFFECT THE OBSERVER'S
BEHAVIOR VICARIOUSLY
E F F E C T S O F M O D E L I N G O N B E H AV I O R
 WHEELER (2017) POINTED OUT
THAT SOCIAL LEARNING IS A VERY
POWERFUL MEANS OF EDUCATING
THE YOUNG MINDS. POSITIVE
CONSEQUENCES MORE LIKELY TO
INCREASE REPTITION OF
BEHAVIOR AND OTHERWISE, LESS
PERFORMANCE OF THE BEHAVIOR.

E F F E C T S O F M O D E L I N G O N B E H AV I O R
 IMPLICATIONS TO
TEACHING

SOCIAL LEARNING TEACHES PEOPLE POSITIVE BEHAVIORS.

THEY LEARN THROUGH OBSERVING OTHERS' BEHAVIOR,
ATTITUDES, AND OUTCOMES OF THOSE BEHAVIORS.
IMPLICATIONS TO
TEACHING

BOTH TEACHERS AND PARENTS

RECOGNIZE HOW IMPORTANT IT IS TO
MODEL APPROPRIATE BEHAVIOR.
 IMPLICATIONS TO
TEACHING

NOVEL AND UNIQUE CONTEXTS OFTEN

CAPTURE STUDENTS' ATTENTION AND CAN
STAND OUT IN THE MEMORY
 IMPLICATIONS TO
TEACHING

STUDENTS ARE MORE MOTIVATED TO PAY

ATTENTION IF THEY SEE OTHERS AROUND
THEM ALSO PAYING ATTENTION
 IMPLICATIONS TO
TEACHING

STUDENTS ARE MORE MOTIVATED TO PAY

ATTENTION IF THEY SEE OTHERS AROUND
THEM ALSO PAYING ATTENTION
 IMPACT OF LEARNING

CURRICULUM: STUDENTS MUST GET A CHANCE TO OBSERVE

AQND MODEL THE BEHAVIOR THAT LEADS TO A POSITIVE
REINFORCEMENT
 IMPACT OF LEARNING

INSTRUCTION: EDUCATORS MUST ENCOURAGE COLLABORATIVE

LEARNING , SINCE MUCH OF LEARNING HAPPENS WITHIN
IMPORTANT SOCIAL AND INVIRONMENTAL CONTEXTS.
 IMPACT OF LEARNING

ASSESSMENT: A LEARNED BEHAVIOR OFTEN CANNOT BE PERFORMED UNLESS

THERE IS THE RIGHT ENVIRONMENT FOR IT. EDUCATORS MUST PROVIDE THE
INCENTIVE AND THE SUPPORTIVE ENVIRONMENT FOR THE BEHAVIOR TO
HAPPEN
WORDS TO
PONDER
REFERENCE