What is Deepfake?

Deepfake refers to the use of artificial intelligence to create manipulated videos

or images that appear real but are actually synthetic. This technology has
increasingly become sophisticated, making it challenging to differentiate between
real and fake content.
How Does Deepfake Impact Social
Media?
1 Spread of Misinformation and
Fake News
Deepfake videos can be used to spread
false information, influencing public
opinion and trust in social media
content.
2 Threats to Privacy and Security
Individuals may become targets of
privacy breaches and malicious activities
due to the misuse of deepfake
technology on social platforms.
Combatting Deepfake: Current Efforts
and Future Solutions
Regulation and Advanced Detection Education and
Policies Tools Awareness

Establishing laws and Developing cutting-edge Informing the public about

regulations to control the technologies to identify and the existence of deepfakes
creation and distribution of remove deepfake content and their potential impact on
deepfake content. from social media platforms. social media.
Ethical Concerns and Potential Misuse

Ethical Dilemmas
Deepfakes raise ethical questions about the manipulation of truth and the potential
harm caused to individuals.

Misuse in Political Campaigns

Political adversaries may exploit deepfake technology to tarnish the reputation of
opponents through fabricated videos.
Spread of Misinformation and Fake
News

Billions 80%
Global Impact Trust Erosion
Threats to Privacy and Security
Data Breaches Identity Theft

Manipulation of Information Surveillance and Harassment