In the name of Allah the most

merciful the most beneficent

 Presentation

Self Introduction
&
Business Plan
• Ayesha Azher
• Married
• 26
• MA-IR
• Admin-Mngr Admin
ICT(Islamabad Collage
of Techno-Sciences)
• MBA (Marketing)
• 2 Successful Business Failures
 Strengths
• Dreamer.
• Hard Working trying to be a Smart worker.
• Target Oriented
• Quick Learner
• Kind Hearted

Weakness
• Impatient
• Lack of Focus
• In Consistent
Aim to Achieve
• Why MBA & Marketing
– 1 Partnership business
Failure
– 1 Retail Garments Store
– Lack of Business Knowledge
– Working at Admin Dept
 Quote

Don’t worry about failure, you only have to

be right once."
Business Plan

Peanut
Butter
Business Introduction

Nature of Business
• Make to Stock
• Manufacturing Concern
Market
• Local & Export
• B2b & B2C
• Food
• Limited Shelf Life
• Halal
 Value Chain Process

Inbound Outbound Sales , Delivey &

R&D Logistics Production logistics Feedback
Procurement
Shell
Recipe Peanut Removal Packaging Direct selling
Farming Honey Roasting storage distribution
Packagin
g Coco Powder internal cover distribution B2b Selling
Sweetner Grinding Logistics customer response
Mixture of
Paste
 Value Chain Process
R&D
•Recipe & Flavors
•Peanuts Farming , Honey Farming
•Packaging

Inbound /Procurement
•Peanuts
•Sweetener
•Honey
•Coco Powder ,
•Farming of Required Peanuts
 Value Chain Process
Production Process
 Shelling. Shelling is the process of
removing the outer covering of the nuts
Dry Roasting. ...
Cooling. ...
Blanching. ...
Grinding
Induction Ceiling
Packaging
 Value Chain Process

Out Bound Logistics

Packaging
Loading /unloading
Storage
Distribution
Transportation
 Value Chain Process

Sales , Distribution , After Sales

Direct Selling
o Order Booking
o Retail Outlets Selling
B2b Selling
Online Selling
Delivery
Feed Back
• Production Cost
– Raw Material
– Land (Manufacturing Unit)
– Labour( Staff)
– Capital (6-7 Million)
• Pricing
– Penetrating (Retail Outlets & Stores )
– Bundle (B2B & Retail)
– Promotional ( B2B)
• Profit Margins ( 15%-30%)
• Business feasibility
• Licensing
– Punjab Food
– Pakistan Standards