CUSTOMER PROFILE

Attributes
• Experienced in machine shop operations
• Entrepreneurial mindset
• Hands-on approach to problem-solving
• Concerned about efficiency and profitability
• Open to exploring innovative solutions
Goals
• Reduce waste disposal costs.
• Implement a sustainable waste management solution.
JERALD SANTOS • Optimize workshop space for productivity.
• Improve overall efficiency and profitability.
• Enhance the shop's reputation for innovation and
sustainability.

Personality
Used Gadgets
Pragmatic and goal-oriented

Resourceful problem-solver

Forward-thinking and adaptable

😔
Pain Points
• Increasing costs associated with waste metal chip
disposal.
• Limited space for waste storage.
• Environmental concerns about metal waste.
• Pressure to maintain competitiveness in the industry.
• Time constraints due to manual waste management.
Education: Bachelor's degree in Marine
Age: 48
Occupation: Machine Shop Business
owner
Location: Boalan, Zamboanga City
Income Level: Middle class
Engineering
Likes
 Practical and cost-effective solutions.
 Technologies that streamline operations.
 Opportunities for continuous improvement.
 Positive feedback from customers and peers.
 EMPATHY MAP
Says and Does
 "We need to find a way to turn this waste into profit."
 Researching options for monetizing metal waste.
 Contacting recycling companies or metal buyers.
 Implementing trial programs for waste recycling.
See
• Piles of metal chips accumulating in the workshop.
• Workers spending time collecting and managing the metal
waste.
• Competitors implementing recycling or resale strategies for
metal waste.
• Potential opportunities to repurpose or sell metal chips.
Pains
• Wasting time and resources on manual waste management.
• High labor costs associated with handling metal chips.
• Environmental concerns about inefficient waste disposal.
• Risk of falling behind competitors who have embraced automation.
• Uncertainty about the reliability and effectiveness of available solutions.
Thinks and Feels
 Frustrated by escalating waste disposal costs.
01 02  Motivated to find sustainable solutions.
 Concerned about environmental impact.
 Hopeful about turning waste into revenue.
 Pressured to optimize operations for profitability.
Hear
Kevin  Success stories from industry peers.
 Advice from waste management consultants.
03 04  Offers from recycling companies.
 Employee suggestions for improvement.
 Market demand for sustainable practices.
Gains
• Cost savings from reduced labor and waste disposal expenses.
• Improved workplace safety by minimizing manual handling of metal chips.
• Environmental benefits from recycling metal waste.
• Enhanced reputation for sustainability and innovation within the industry.
 PROBLEM STATEMENT
The machine shop owner faces significant challenges regarding the accumulation and
disposal of metal chips and scraps, leading to increased costs and environmental concerns. To
alleviate these issues and capitalize on the waste material, the owner seeks solutions to efficiently
process and profit from the metal waste.
SOLUTION
1 Design an automated metal briquetting machine that compresses metal chips and scraps
into dense briquettes, reducing storage space and facilitating easier handling. This initiative not only
mitigates waste management costs but also transforms the waste into a valuable commodity for
resale or recycling. Additionally, by establishing partnerships with recycling companies or metal
buyers and offering briquetting services to neighboring machine shops, the machine shop owner can
3
create multiple revenue streams while promoting environmental sustainability through metal
recycling.