IDEATION

Ideation is the creative process of generating, developing, and com

WHAT
 - The ability to produce or use original and unusual
ideas.
- Is the act of turning new and imaginative ideas into reality
- Involves two processes: thinking, then producing.

WHY
CREATIVITY
  Brainstorming  Visualization & visual promp
 Mind mapping  SCAMPER
 Storyboarding

HOW TO
IDEATE
 Leverage collective thinking - gather as many ideas as possibl

BRAINSTORM
 Use a topic or a key phrase and connect various ideas and conce

Mind
Map
 Develop a visual story through a “scenario” prompt.

STORYB
OARD
 Picture prompts can help to surface emotions, feelings and intuition

VISUALS
 S
C
A
M
P
E
R
 T
H
E

P
R
O
C
E
THE JOURNEY MAP S
S
WHAT IS A JOURNEY MAP

A detailed visualization that shows

how a user-based persona is feeling
throughout the process of using a
particular product
WHY A JOURNEY MAP

Creating a journey map is an excellent way

to systematically think about the steps or
milestones of a process. A journey map can
be used for your own empathy work, or to
communicate your findings to others.
Ninjacart, a $300 million funded company.
India's largest Fresh Produce Supply Chain Company.
They connect producers of food directly with retailers, restaurants, and service provi
ders using in-house applications that drive end-to-end operations.
  Farmers get only one-third of what the en
 Fragmented Supply Chain
 Lack of transparency in the entire process
THE
PROBLEMS
  Farmers get only one-third of what the en
 Fragmented Supply Chain
 Lack of transparency in the entire process
THE
PROBLEMS
THE HUMAN-CENTERED APPROACH

 Farmers sell directly to businesses

 Maximized income for farmers
 Middlemen eliminated
 Leverage cutting-edge technology
 Consistency in demand
NINJACART’S INNOVATIONS
 Demand-led Harvest
 Tagging and Storing
 App-monitored Loading and
Unloading
 RFID Tag
 Dispatch
 GPS for Route Optimisation
TECHNOLOGY & ANALYITCS
 Facial Recognition
 Constraint-oriented
Modelling
 Tomorrow-ready ERP
 Vehicle Route Planning
 Traceability Infrastructure
 RFID Scanning
CAPSTONE

Include Design Thinking principles

and build the Journey Map for the
problem assigned to you.