What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a

framework used to evaluate a company's competitive position and to
develop strategic planning. SWOT analysis assesses internal and external
factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-
driven look at the strengths and weaknesses of an organization,
initiatives, or within its industry. The organization needs to keep the
analysis accurate by avoiding pre-conceived beliefs or gray areas and
instead focusing on real-life contexts. Companies should use it as a guide
and not necessarily as a prescription.
 ACTIVITY 1 – AQUA-RESTO: SWOT Analysis
Instruction: Analyze and identify the internal and external factors, as well as
future potential and threats of the AQUA-RESTO using the SWOT ANALYSIS.

AQUA-RESTO aligns perfectly with the restaurant’s purpose and

location. It cleverly combines “aqua” (water) with “resto” restaurant,
implying a refreshing dining experience. “A Stopover for Everyone”
conveys inclusivity and a welcoming atmosphere for diverse guest.
Given a restaurant’s mission to support students-at-risk of dropping
out (SARDO), the tagline “Dine. Have fun. Save a Sardo” takes on a
deeper meaning, emphasizing the dual role of providing an enjoyable
dining experience while contributing to the students’ education and
future
dining experience. “A Stopover for Everyone” conveys inclusivity and a welcoming atmosphere for diverse guest. Given a restaurant’s mission to support students-at-risk of dropping out (SARDO), the tagline “Dine. Have
Internal Factors
External Factors