PERSUASIVE

WRITING
Definition
Is a type of writing
that aims at
convincing people to
think, feel, or to act
in the writer’s way.
A persuasive writing usually contains:
a) the writer’s opinion, which he/she wants the
readers to accept;
b) evidence or information to support the
writer’s opinion;
c) the action that the writer wants the readers to
do.
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Parts of
Persuasive
Writing

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Introduction

Where you will introduce

the topic and expose your
proposition.
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Body
 Where you will state the
facts and prove the
proposition with arguments.
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 Conclusion
 Where you will bring all
points and ideas down to a
logical ending.
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Persuasive
Writing
Techniques
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1. Rhetorical Question

This is a question that is

not intended to be
answered.
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 Wouldn’t you do
Example everything to
make your family
happy?
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2. Repetition
Repeating key words or
phrases will likely make
readers remember them.
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3. Bandwagon
This is the technique that would
convince a reader to believe in an
idea because the majority or
everybody else believes it’s true.
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 Nine out of 10
students got
Example higher grades
because of the
modular learning
setup.
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4. Appeal to Emotion
The use of emotive language
can help sway the readers to
side with the writer or to do
what he says.
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 Be thankful that you
have more than what
Example you need. Other
children do not even
have a roof above their
head, but they study
harder than anyone.
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5. Appeal to Authority
 The writer needs to establish himself
as an authority in the topic he is writing
about by using facts, figures, and other
proofs that would support his opinions
or claims.
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Be guided by this outline:
1) Choose a topic.
2) Choose your position regarding your topic.
3) Do a thorough research. Find strong evidences to support
your position.
4) Organize your evidences.
5) Write the Introduction.
6) Write the Body.
7) Write the Conclusion.
Thank You!

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Rubric for Scoring:

Creativity and The commercial is creative and

Presentation effectively written and is presented 40%
well.

Need for The commercial clearly explains the 30%

product need for the product.
Enunciation/ Presenters’ enunciation/diction is 20%
Diction excellent.
Visual Aid The commercial makes good use of 10%
(Props) visual aids and props.
Total: 100 %