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ANALYSIS
•CHAPTER 9
Trend analysis determines the direction upwards or downwards and involves the computation
of the percentage relationship that each item bears to the same item in the base year.
In trend analysis, we learn about the behaivour of the same item over a given time period.
This analysis is a technique of studying several financial statements over a series of years.
Horizontal (Trend) Analysis
• In this analysis the trend percentages are calculated for each item by taking the
figure of that item for the year taken as 100.
• Generally, the first year is taken as a base year.
• The analyst is able to see the trend of figures, whether moving upward or
downward.
Trend analysis for percentage change: Any Year Amount (Herhangi bir yıl tutarı) x100
(Yüzde değişim) Base Year Amount (Baz alınan yıl tutarı)
Horizontal (Trend) Analysis
• Example 1: The comparative condensed income statement of Whiteday
Corporation are presented below. Prepare a horizontal analysis of the income
statement data for Whiteday Corporation using 2020 as a base.
2020 2021 2022
Net Sales (Net Satışlar) 1.235.0000 2.106.000 2.221.100
Cost of Goods Sold (Satılan Malın Maliyeti) 800.000 1.500.000 1.700.000
Gross Profit (Brüt Kâr) 400.000 600.000 200.000
Operating Expenses (Faaliyet Giderleri)
Research and Development Expenses 200.000 400.000 200.000
(Araştırma ve Geliştirme Giderleri)
Operating Income (Faaliyet Kârı) 200.000 200.000 -
Interest Expenses (Faiz Giderleri) 50.000 30.000 (20.000)
Earning Before Tax (Vergi Öncesi Kazanç) 150.000 170.000 180.000
Income Tax (Gelir Vergisi) 30.000 34.000 36.000
Net Income (Net Kâr) 120.000 136.000 144.000
Horizontal (Trend) Analysis
• Solution of Example 1:
Trend analysis for percentage change: Any Year Amount x100
Base Year Amount
For Net Sales Account (2021) : 2.106.000 x100 =170,5%
(Net Satışlar Hesabı için) 1.235.000
For Net Sales Account (2022) : 2.221.100 x100 =179,8%
1.235.000
For Cost of Goods Sold Account (2021) : 1.500.000 x100 =187,5%
(Satışların Maliyeti Hesabı için) 800.000
For Cost of Goods Sold Account (2022) : 1.700.000 x100 =212,5%
800.000
Horizontal (Trend) Analysis
• Solution of Example 1:
Trend analysis for percentage change: Any Year Amount x100
Base Year Amount
For Gross Profit Account (2021) : 600.000 x100 =150%
(Brüt Kâr Hesabı için) 400.000
For Gross Profit Account (2022) : 200.000 x100 =50%
400.000
For Net Income Account (2021) : 136.000 x100 =113,3%
(Net Kâr Hesabı için) 120.000
For Net Income Account (2022) : 144.000 x100 =120%
120.000
Horizontal (Trend) Analysis
• Solution of Example 1:
2020 2021 2022 Indexed %
2020 2021 2022
Net Sales (Net Satışlar) 1.235.0000 2.106.000 2.221.100 100 170,5 212,5
Cost of Goods Sold (Satılan Malın Maliyeti) 800.000 1.500.000 1.700.000 100 187,5 212,5
Research and Development Expenses 200.000 400.000 200.000 100 200 100
(Araştırma ve Geliştirme Giderleri)
Operating Income (Faaliyet Kârı) 200.000 200.000 - 100 100 -
Earning Before Tax (Vergi Öncesi Kazanç) 150.000 170.000 180.000 100 113,3 120
Income Tax (Gelir Vergisi) 30.000 34.000 36.000 100 113,3 120
Net Income (Net Kâr) 120.000 136.000 144.000 100 113,3 120
Vertical (Common-
Size) Analysis
• Vertical analysis, also called common-size
analysis, is a technique that expresses each
financial statement item as a percent of a base
amount.
• Vertical analysis is commonly used to the
balance sheet and the income statement.
• On an income statement, we might say that
selling expenses are % of net sales.
Vertical (Common-Size) Analysis
The use of a common-size statement can make it possible to quickly identify areas that may be utilizing
more of the operating capital than is practical at the time.
The common-size statement can also be a helpful tool in comparing the financial structures and
operation strategies of two different companies.
The use of percentages in the common-size statement removes the issue of the which company
generates more revenue, and brings the focus on how the revenue is utilized within each of the two
business.
Vertical (Common-Size) Analysis
Percentage analysis consists of reducing a series of related amounts to a series of percentages of a
given base.
For example, analysts frequently express all items in an income statement as a per centage of sales or
sometimes as a percentage of cost of goods sold.
Percentage analysis facilitates comparison and is helpful in evaluating the relative size of items or the
relative change in items.
A conversion of absolute dollar amounts to percentages may also facilitate comparison between
companies of different size.
Vertical (Common-Size) Analysis
Common-size analysis for balance sheet =___Each balance sheet item (Her bir bilanço kalemi) x100
(Bilanço için dikey analiz) Total Assets (or Total Liabilities and Shareholders Equity)
(Toplam varlıklar (veya toplam yükümlülükler ve özkaynaklar)
Vertical (Common-Size)
Analysis
Common-Size Balance Sheet
Solution of Example 2:
Common-size analysis for balance sheet =_________Each balance sheet item___ ______x100
Total Assets (or Total Liabilities and Shareholders Equity)
Common-size analysis for income statement = Each income statement item (Her bir gelir tablosu kalemi) x100
(Gelir tablosu için dikey analiz) Net Sales (Net Satışlar)
Vertical (Common-Size) Analysis
Solution of Example 3
The basic source of these ratios is the company's income statement and balance
sheet that contain all the financial details and other information about that company.
The ratios provide these details to light and identify the financial strengths and
weaknesses of the company.
Financial Ratios
• Necessary to evaluate the trend of liquidity over a period of time and compare with industry competitors.
• The current ratio compares current assets with current liabilities.
Desirable current ratio of 1.5 times is a good indicator of a company's position in Turkey.
(It is required to be over 1.5.)
Types of Ratios
1. Liquidity Ratios
Quick Ratio (Acid-Test Ratio)
The quick ratio, also known as the acid test ratio, is a liquidity into that is more refined
and more stringent than the current ratio.
Instead of using current assets in the numerator, the quick ratio uses a figure that
focuses on the most liquid assets.
The main asset left out is inventory, which can be hard to liquidate at market value in a
timely fashion.
The quick ratio is more conservative than the current ratio and focuses on cash, short-
term investments and accounts receivable.
It is a refinement of the current ratio and a second testing device for the working capital
position.
Types of Ratios
1. Liquidity Ratios
Cash Ratio
Receivables can be sold, or monetized, but the firm will not be able to get the full value of the receivables
sold.
Keep in mind that, due to their high liquidity, short-term treasuries are considered cash equivalents, not short-
term investments.
The formula for the cash ratio is as follows: