EA Value Proposition Template

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Introduction: How to use this template

Purpose:
• This template helps an organization create a value proposition for its EA program.
• After completing this template, you will have a document articulating the value that the EA program can
provide to your stakeholders.

Instructions:
1. Review the five-step process for creating the EA value proposition.
2. Read the slide “Articulate the value of the EA program by using the EA Value Proposition Template.”
3. Document the organization’s EA value proposition in the slide “Record the organization’s value
proposition.”
Review the five-step process for creating the EA value
proposition
This template will provide a table to record the information uncovered in each of these five steps for the EA
practice. The set of slides will provide an overview of each of the five steps listed below.

Five steps towards the successful articulation of the EA value proposition:

Identify and prioritize stakeholders. The EA program must know to whom to communicate the value
1 proposition.

Construct business and technology drivers. Drivers are derived from the needs of the business and IT.
2 Needs come from the stakeholders, strategic documents, and external factors.

Discover pains that prevent driver realization. There are always challenges that obstruct drivers of the
3 organization. Find out what they are to get closer to showing the value of EA.

Brainstorm EA contributions. Pains that obstruct drivers have now been identified. To demonstrate EA’s
4 value, think about how EA can help to alleviate those pains. Create statements that show how EA’s
contribution will be able to overcome the pain to show the value of EA.

Derive promises of value. Complete the articulation of value for the EA value proposition by stating how
5 realizing the business or technology will provide in terms of value for the organization. Speak with the
stakeholders to discover the values that can be achieved.
Articulate the value of the EA program by using the EA Value
Proposition Template
The table below shows how each of the steps outlined in the previous slide will fit into the table that will
be generated in this template. For more detailed instructions on how to uncover the outputs and how they
are linked together, go to Info-Tech’s blueprint, Design an EA Strategy to Articulate the Value Proposition
of the EA Function. Use the table on the next slide to record the information discovered in each step.

Driver Source Drivers Pain EA Contributions Promise of value

Document the Transfer the Record the Document the EA State the promises
source of the business and identified pains that contributions that of value to complete
drivers. Sources can technology drivers obstruct business will alleviate the the articulation of
be stakeholder derived from the and technology pains. the EA value
interviews, strategic business and drivers from being proposition.
documents, and technology needs of addressed.
external factors. the stakeholders.

1 2 3 4 5
Record the organization’s value proposition

Populate the table with outputs created based on the instructions in the blueprint, Design an EA Strategy
to Articulate the Value Proposition of the EA Function. Copy and paste the table as necessary to fill in all
the recorded data. Delete this textbox once your team has completed the table.

Driver Source Drivers Pain EA contributions Promise of value

Help the organization align Increase the number of

CFO Business capability
investments with the investments that have
Strategic Lack of holistic view. mapping to anticipate
corporate strategy and a direct tie to corporate
Document future IT investments.
departmental priorities. strategy.

Support the rapid growth

Lack of target-state Ensure budgets, and
and development of the
vision. Business capability projects are delivered
CEO company through fiscal
mapping to anticipate on time with the
CFO planning, project planning,
No target planning the target state. assistance of
and technology
function/capability. technology.
sustainability.

Application architecture
Reduce the number of
Improve the organization’s Ineffective to define application
days required in the
CEO technology responsiveness applications in portfolio, application
SDLC for all core
PESTLE and increase speed to supporting gaps, and opportunities
business support
market. enterprise goals. for application
projects.
rationalization.