Bike House´ History

 American Company
 Founded in 1994
 Carlos Ballesteros García
 Located in United States,
Netherland and Germany
 Has 24 branches.
 CHARACTERISTICS.
Sports sector.
Luxury and high
quality products.
Big Product range
Brand Loyalty
 PRODUCTS.
• Route Bike

 Mountain Bike

 BMX Bike

 Bikes for girls, boy,

man and woman
 TARGET MARKET.
• Professional Cyclist.

• Employees.

• University Students

• Sportsman

• Children
 WE BELIEVE IN BIKES

Eco-Friendly Bikes

Smarter Bikes

More Ecological Packaging

 FINANCIAL REPORT.
Sales Report in Unites States
Sales 2015
9,000
8,000
7,000
6,000
5,000
4,000 Sales 2015
3,000
2,000
1,000
-
ry ry ch ril ay ne ly st er er er er
ua ua ar Ap M Ju Ju gu b ob b b
a n br M Au ptem Oct vem cem
J Fe o e
Se N D
Total Sales Report for each Country
10,000

9,000

8,000

7,000

6,000

5,000
United States
Holland
4,000 Germany

3,000

2,000

1,000

-
ry ar
y ch ril ay ne ly st be
r
be
r
be
r
be
r
ua ru ar Ap M Ju Ju gu o
n b M u em t
ve
m
ce
m
Ja Fe A pt Oc
Se No De
% Sales by Products in 2015

Route Bike Montain Bike BMX Bike Traditional Bike

20%

40%

30%
10%
ADVERTISING CAMPAING

 www.housebike.com
 Cycling Tours
 Sponsorship of
Athletes
 Sport events
INTERNATIONAL MARKETING PLAN
Colombian Culture
 Cycling
 Famous athletes
 It is used as a means of
transport
MARKETING PLAN IN COLOMBIA.
Advertising Campaing:

 Website
 Brochures
 Magazine
 Catalogue
 Product endorsement
Presented by:
Presented by:

Julian Cardona.
Julián Cardona.
Marinella Rivera.
Marinella Rivera
Lina Posada.
Lina Marcela Posada.