COMMUNICATION

MODELS
ARISTOTLE’S MODEL OF
COMMUNICATION
 - the speakers should adjust
their messages according to
their audience and occasions
to achieve a particular effect.
SHANNON-WEAVER’S MODEL OF COMMUNICATION
- created by Claude Shannon
and Warren Weaver

- often called the “Telephone

Model”
OSGOOD-SCHRAMM’S MODEL OF COMMUNICATION
- encoding and decoding are not automatic processes
both go through the filter of the interpreter.

- message may succeed or fail, based on the

interpreter.

- “Semantic noise” – the sender and receiver may

apply different meanings to the same message.
- for the message to reach - this field of experience
the receiver, there must constitute culture, social
be a common field of backgrounds, beliefs,
experience between the experiences, values, and
sender and the receiver. rules.
WHITE’S STAGES OF ORAL COMMUNICATION
- Since it is a circular model, it means that oral
communication is a continuous process with no real
beginning or end.

- the feedback can only be processed by the speaker if

he or she has been monitoring the listener/audience.

- speaker must pay attention to the listener’s verbal

or non-verbal cues.
THANK YOU FOR WATCHING!
PLEASE LIKE, SHARE,
SUBSCRIBE AND HIT THE
NOTIFICATION BELL BUTTON
FOR MORE UPDATES.