SWOT ANALYSIS

SWOT

WHAT ?
WHY ?
WHEN ?
WHERE ?
HOW ?
 SWOT

S – Strengths
W – Weaknesses
O – Opportunities
T - Threats
WHAT IS SWOT ANALYSIS ?
A Situation Analysis technique for
evaluating
INTERNAL
STRENGTHS & WEAKNESSES
and
EXTERNAL
OPPORTUNITIES & THREATS
 STRENGTHS ?

INTERNAL
resource or capability
helpful to achieve the
DESIRED GOALS.
 WEAKNESSES ?

INTERNAL
attribute or barrier
to achieve the
DESIRED GOALS.
 OPPORTUNITIES ?

EXTERNAL
condition
that could provide a
COMPETITIVE
ADVANTAGE
 THREATS ?

EXTERNAL
condition
which could damage
the scope for
attaining objectives.
 WHY SWOT ANALYSIS?
You were born to win;
But to be a winner,
You must plan to win,
Prepare to win,
And expect to win.
- Zig Ziglar
( American Author & Trainer)
WHY SWOT ANALYSIS?
HOW SWOT ANALYSIS?
 ACTIVITY 1

Think and list at least 5 of your strengths

HOW SWOT ANALYSIS?
 ACTIVITY 2

Think and list at least 5 of your weaknesses

HOW SWOT ANALYSIS?
 ACTIVITY 3

Think and list at least 5 opportunities

HOW SWOT ANALYSIS?
 ACTIVITY 4

Think and list at least 5 threats

TIPS