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Business Research Methods Types

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Business Research Methods Types

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BRM Lecture 2

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Business Research Methods Types

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Business Research Methods –

Lecture 2
Types of Research
• Quantitative Research: To measure, quantify, test hypotheses
• Qualitative Research: To explore, describe, understand
6 Steps Research Process
1. Find a Topic
2. Gather Information
3. Evaluate what you have
4. Organize Information
5. Cite your sources properly
6. Present your study

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