DIGITAL

TECHNOLOGY
AND SOCIAL
CHANGE
 OVERVIEW
× The internet and telecommunication industry in the 1990s
changed the way we connect and exchange information. Digital
technology impacted people in many ways. By the way people
live, work, learn, and socialize. Digital technology comprises of
electronic tools, devices and systems that generate, store and
process data. It enables us to experience the benefits of advanced
information technology systems. Such as efficiency and
productivity, improved communication and collaboration and
faster acquisition of information. In this lesson, we will discuss
the digital age and its effect in society, the two-essential theory in
technology, and how technological change takes place.
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 OBJECTIVES
× At the end of this lesson, the students
should be able to:
× Explain the role of ICT in social
change.
× Identify the strengths, weaknesses,
opportunities, and imminent threats of
the digital age.
× Articulate basic, but fundamental
definitions of complex issues and
dynamics that humans encounter every
day, such as technology, social progress,
development, and digitalization.

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 Lesson 1:
Introduction to the
Digital Age
 The evolution of communication
× The evolution of communication is an ongoing process.
× With the advancements of modern technology, communication methods have
been changing.

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 What is communication?
× It is the process of exchanging words, signs, or information with others.
It is done either verbally or non-verbally. Communication enables us to
pass information.

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 The evolution of communication
Types of communication
× verbal communication is also known as spoken communication. It includes
face-to-face interaction. Television, radio, and other media can also be
counted in this type.
× Non-verbal communication: this type of communication generally involves
body language and gestures. Non-verbal does not use words to
communicate

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 The aid of technology in
communication
× The technology has modified the methods of communication. Every year,
new devices are introduced. We use them to communicate.
× The internet has made evolution of communication more effective.

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 The history of communication
evolution
Cave paintings
× Are the oldest methods of communicating. They were used to mark
territories
× They are usually found on the walls and ceilings of caves.

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 Symbols for communication
Smoke signal
× The smoke signal is one of the oldest forms of long-
distance communication.
× In general, smoke signals are used to transmit news,
signal danger, or to gather people to a common area.

Carrier pigeons
× Pigeons are known well for their directions. They were
known to find their home, even after traveling long
distances. People used to attach small letters to their
necks, hoping they would fly to the receiver.

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 Symbols for communication
the marathon man
× The story of Pheidippides inspired the sporting
spectacles of marathon running when he run to Athens
to report that the Greeks won against the Persian in the
battle of marathon.

postal system
× With raising awareness, people started to use courier
services. Letters were delivered from one person to
another through postal services.

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 Symbols for communication
newspaper
× Newspaper are still a wide form of communication used.
Every other house has a newspaper delivery every day.
These papers deliver written news and also other
important national events taking place.

radios
× Radios are a source of news as well as entertainment for
people. Wireless signals were studied and tested in
detail. The scientists practiced using wireless power to
share content. Radios are still installed in mobile
phones, car systems. They were one a very important
medium of communication
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 Symbols for communication
telegraph
× The first electrical communication system to send text
messages. Sending letters required energy and patience
to wait for a reply. Telegraphs were introduced to send
text messages. It helped in sending information across
the country.

telephones
× The first telephone created by alexander graham bell
in 1976. the telephone transmitted human audio into
signals. These signals were then transmitted through
wires. Landline telephone service began in 1900s
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 Symbols for communication
Radio signal communication
× Invented by Guglielmo Marconi in 1901, radio is the
technology of signaling and communicating using radio
waves. They are generated by an electronic device
called transmitter connected to an antenna which
radiates the waves and received by another antenna
connected to a radio receiver.

Television broadcast
× In April 7, 1927, at&t (bell telephone Company) held
the first public long-distance television transmission.
Television broadcasting(telecast), is an extension of
radio to include video signals 14
 Symbols for communication
Internet-based communication
× Refers to sharing information over the internet. From instant messaging to
placing calls, the internet offers multiple ways to communicate.
× Some of them like email, social networking, and instant messaging are
available free of cost.

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 Top social media SITES AND
APPLICATION platforms
× Top 10 Most popular social media websites AND APPLICATION
1. Facebook2023
platforms – 2.74 Billion Active Users
2. YouTube – 2.291 Billion Active Users
3. WhatsApp – 2.0 Billion Active Users
4. Facebook Messenger – 1.3 Billion Active
Users
5. Instagram – 1.221 Billion Active Users
6. Weixin/WeChat – 1.213 Billion Active Users
7. TikTok – 689 Million Active Users
8. QQ – 617 Million Active Users
9. Douyin – 600 Million Active Users
10. Sina Weibo – 511 Million Active Users
11. Telegram – 500 Million Active Users
12. Snapchat – 498 Million Active Users
13. Kuaishou – 481 Million Active Users
14. Pinterest – 442 Million Active Users
15. Reddit – 430 Million Active Users
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 The importance and benefits of ict to the
society and individuals
For health For education
× Easy access to patient records. × Research and resource over the
× Access to medical information internet
× Online appointment/s × New ways and style of
× Database for medical inventory learning
× Organized information about × Remote learning
individual patients × Skills for life

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 The importance and benefits of ict to the
society and individuals
For the solution of crimes For communication
× Media and communication × Ways of communication using ict
× Storage and access of × Communication using email, im,
information etc.
× Forensic, tracing, and fraud × Easy communication system
prevention For business benefits
× Changing ways of business
(selling/buying)
× Online banking
× Organized way of storing files
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THE ICT AND ITS ROLE
IN SOCIAL CHANGE
 SOCIAL CHANGE
× Involves alteration of the social order of a
society
Example of Social Change
● The Reformation
● The abolition of the
transatlantic slave trade.
● The Civil Rights movement
● The feminist movement
● The LGBTQ+ rights movement
● The green movement
 HOW DOES ICT CONTRIBUTE TO
SOCIETY OR SOCIAL CHANGES
×DEVELOPMENT?
The impact of ICT is extensive. As a matter of
fact, we experience its effect in our daily lives. It
is however important to note that the benefits are
of ambiguous with some being harmful and
other being beneficial.
SOCIAL TRANSFORMATION
THROUGH ICT EMPOWERMENT
• PUBLIC SERVICES – Many of the
government departments make
• ENTERTAINMENT – With the
available application forms for one or
advent of new technologies, the
another purpose online. A lot of
world of entertainment is constantly
countries embark on these online
evolving. Digital broadcasting has
services.
completely changed the way we
experience television, radio and
social media today.
• FINANCIAL SERVICES – • BUSINESS – Businesses in today’s
Financial services go through huge life have promoted a lot with the
change in recent years as a result of coming of ICT. Its impact cannot be
the development of ICT systems. For over emphasized. For example ICT
example, internet allows access helps to increase productivity in
through use of sage or Microsoft business through the use of Social
excel software to manage accounting Media’s Platforms for marketing and
activities. promotion.
• ICT AND SOCIAL • THE DOMESTICATION OF ICT
TRANSFORMATION ON – With the advent of ICT smart
POLITICAL MOVES – Indeed, the appliances and other technologies
advent of ICTs set up a stage for help our daily life at home.
considering political changes. ICTs tools
are enabling governments to change the
way in which they function, including
how they communicate and interact with
their citizens, which provides may new
opportunities for reconfiguring who gets
• ICT ENHANCING EDUCATION
access to politicians and governments as
well as politicians and governments can – ICT increases the flexibility to
reach with their own messages. delivery of education so that learners
can access knowledge ubiquitously.
 CAUSES OF SOCIAL
•CHANGE
TECHNOLOGY - Technology is • SOCIAL INSTITUTION – Social
driving the force behind Institution leads to changes in all social
globalization, while the other forces institutions.
of social change play comparatively
minor roles.
• POPULATION – Population • MODERNIZATION –
composition is changing at every Modernization processes increase the
level of society. Births increase in amount of specialization and
one nation and decrease in an differentiation of structure in societies
otherer.
• SOCIAL CHANGE PROJECT –
Social Change Project asks how
social change is happening today
and how we can strengthen civil
society’s efforts
• PLANNING A SOCIAL CAMPAIGN
– This allows experts to see if your
projects is doable over the time frame
that was given and if it is significant
enough to be made into reality.