International Institute of Professional Studies

DAVV, Indore

Submitted by : Vanshita Gajeshwar

Class : MBA(MS) || Sem
Subject : Marketing Management
Submitted to : Mrs. Noopur Kadam
CONTENT
01 EFFECTIVE
COMMUNICATION

IMPORTANCE OF EFFECTIVE
02 COMMUNICATION

ELEMENTS OF EFFECTIVE
03 COMMUNICATION

04 PROCESS OF EFFECTIVE
COMMUNICATION
 EFFECTIVE
COMMUNICATION

Effective communication is the

process of sending a message in
such a way that the message
received is as close in meaning as
possible to the message intended.
 IMPORTANCE OF EFFECTIVE
COMMUNICATION
SOLVES CONFLICT AND
CREATES A POSITIVE ENCOURAGES TEAM
WORK ENVIRONMENT WORK

REDUCES REDUCES
MISUNDERSTSNDING COMMUNICATION
BARRIERS
E LEME NT S OF EFFECTIVE
COMMUNICAT ION
SENDER FEEDBACK

MESSAGE CONFIDENCE

CHANNEL CONSIDERATE

RECIEVER LISTENING
 SENDER MESSAGE
A sender is the person who sends Message is the idea, fact or
the message in the process of opinion that the sender wants to
communication. communicate.

CHANNEL RECEIVER
The channel in communication is the Receiver is the recepient of the
medium through which an individual message which is being
sends a message to another transmitted by the sender.
FEEDBACK
Feedback refers to the response
from the receiver which gives
sender an idea of how message is
being received
CONSIDERATE
Consideration includes being
considerate whille
communicating .Which means
communication must be done while
considering the receiver.
CONFIDENT
A confident communicator is an
essential element of
communication so as to convey
the message more effeciently.
LISTENING
It is the process of actively
hearing and perceiving the
message from the sender so as to
get a better meaning of message.
 PROCESS OF
EFFECTIVE
COMMUNICATION
 SENDER
FEEDBACK
ENCODING

DECODING
MESSAGE

CHANNEL
RECEIVER
THANK YOU