Organizational buying behavior for the assigned category -

Apple and Samsung. PROBLEM

RECOGNITION

Samsung Electronics which has supplied Apple OLED panels for the iPhone for GENERAL NEED
many years via its Samsung Display branch. DESCRIPTION

PRODUCT
SPECIFICATION

SUPPLIER SEARCH
Who benefits most from Samsung in B2B?
•Organizations seeking cost-effective solutions with diverse features and
customization options. PROPOSAL
•Companies looking for open ecosystems with existing infrastructure. SOLICITATION
•Features at competitive prices.
SUPPLIER
Samsung attracts organizations seeking a balance between functionality, SELECTION
affordability, and adaptability.
PURCHASE ROUTINE
Who benefits most from Apple in B2B? SELECTION
•Organizations prioritizing brand image, security, and user experience.
•Companies already invested in the Apple ecosystem for their employees. POST PURCHASE
•Businesses in creative fields (design, media) that value intuitive software. EVALURTION