PRODUCT Marketing Mix: iPhone vs Samsung

Feature iPhone Samsung

Design Sleek, minimalist Variety (Bezels, Foldables)

OS iOS (Closed) Android (Open)

Integration Tight with Apple ecosystem More open

PRICE
Models Limited, Clear Distinction Wide Variety, Tiers

Strategy iPhone Samsung

Tiers (Budget-friendly to
Price Point Premium Premium)

Discounts Rare Promotions, Carrier Deals

 PLACE

Distribution iPhone Samsung

Apple Stores, Authorized Wider Range (Online Retailers,

Retailers, Carrier Stores Carrier Stores, Electronics
Channels (Controlled) Stores)

PROMOTION

Strategy iPhone Samsung

Specs, Innovation,
Brand Image, Exclusivity, Competitor Comparative
Focus User Experience advertising.

Social Media Heavy,

Celebrity & Influencer
Media Mix (TV, Print, Online) Marketing