Professional Documents
Culture Documents
2
Learning Objectives
Value a stock as the present value of the company’s
free cash flows
Value a stock by applying common multiples based
on the values of comparable firms
Understand how information is incorporated into
stock prices through competition in efficient markets
Describe some of the behavioral biases that influence
the way individual investors trade
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10.1 The Discounted Free Cash
Flow Model
The Discounted Free Cash Flow Model focuses on the cash
flows to all of the firm’s investors, both debt and equity
holders
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10.1 The Discounted Free Cash
Flow Model
Valuing the Enterprise
To estimate a firm’s enterprise value, we compute the
present value of the firm’s free cash flow available to
pay all investors
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10.1 The Discounted Free Cash
Flow Model
Discounted Free Cash Flow Model
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10.1 The Discounted Free Cash
Flow Model
Implementing the Model
Since we are discounting the cash flows to all investors,
we use the weighted average cost of capital (WACC),
denoted by rwacc
Forecast free cash flow up to some horizon, together
with a terminal value of the enterprise:
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10.1 The Discounted Free Cash
Flow Model
Estimate the terminal value by assuming a constant
long-run growth rate gFCF for free cash flows beyond
year N
FCFN1 1 g FCF
VN FCFN
rwacc g FCF rwacc g FCF
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Example 10.1 Valuing Nike, Inc.,
Stock Using Free Cash Flow
Problem:
Nike had sales of $25.3billion in 2012. Suppose you expect its sales to
grow at a rate of 10% in 2013, but then slow by 1% per year to the long-
run growth rate that is characteristic of the apparel industry—5%—by
2018. Based on Nike’s past profitability and investment needs, you
expect EBIT to be 10% of sales, increases in net working capital
requirements to be 10% of any increase in sales, and capital
expenditures to equal depreciation expenses. If Nike has $3.3 billion in
cash, $1.2 billion in debt, 893.6 million shares outstanding, a tax rate
of 24%, and a weighted average cost of capital of 10%, what is your
estimate of the value of Nike’s stock in early 2013?
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Example 10.1 Valuing Nike, Inc.,
Stock Using Free Cash Flow
Solution:
We can estimate Nike’s future free cash flow by constructing a pro
forma statement as we did for HomeNet in Chapter 9. The only
difference is that the pro forma statement is for the whole company,
rather than just one project. Furthermore, we need to calculate a
terminal (or continuation) value for Nike at the end of our explicit
projections.
Because we expect Nike’s free cash flow to grow at a constant rate
after 2018, we can compute a terminal enterprise value. The present
value of the free cash flows during the years 2013–2018 and the
terminal value will be the total enterprise value for Nike. Using that
value, we can subtract the debt, add the cash, and divide by the
number of shares outstanding to compute the price per share.
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Example 10.1 Valuing Nike, Inc.,
Stock Using Free Cash Flow
Solution:
The spreadsheet below presents a simplified pro forma for Nike based
on the information we have:
Year 2012 2013 2014 2015 2016 2017 2018
FCF Forecast ($ million)
Less: Income Tax (24%) 667.9 728.0 786.3 841.3 891.8 936.4
Plus: Depreciation
Less: Capital Expenditures
Less: Increase in NWC (10% Δ
Sales) 253.0 250.5 242.7 229.3 210.3 185.8
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Example 10.1 Valuing Nike, Inc.,
Stock Using Free Cash Flow
Solution:
Nike’s current enterprise value is the present value of its free cash
flows plus the present value of the firm’s terminal value:
13
Example 10.1 Valuing Nike, Inc.,
Stock Using Free Cash Flow
Evaluation:
The total value of all of the claims, both debt and equity, on the firm
must equal the total present value of all cash flows generated by the
firm, in addition to any cash it currently has. The total present value
of all cash flows to be generated by Nike is $42,881.5 million and it has
3,300 million in cash. Subtracting off the value of the debt claims
(1,200 million), leaves us with the total value of the equity claims and
dividing by the number of shares produces the value per share.
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10.1 The Discounted Free Cash
Flow Model
Connection to Capital Budgeting
Free cash flow is the sum of the free cash flows from the
firm’s current and future investments, so enterprise
value is the sum of the present value of existing projects
and the NPV of future (new) ones
NPV of any investment decision represents its
contribution to the firm’s enterprise value
To maximize share price, we should accept projects that
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10.1 The Discounted Free Cash
Flow Model
We must forecast all the inputs to free cash flow
This process gives us flexibility to incorporate many
details
However, some uncertainty surrounds each
assumption
Given this fact, sensitivity analysis is important
Translates the uncertainty into a range of values for the
stock
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Example 10.2 Sensitivity Analysis
for Stock Valuation
Problem:
In Example 10.1, Nike’s EBIT was assumed to be 10% of sales. If Nike
can reduce its operating expenses and raise its EBIT to 11% of sales,
how would the estimate of the stock’s value change?
Solution:
In year 1, EBIT will be 1% X $27,830 million = $278.3 million higher.
After taxes, this increase will raise the firm’s free cash flow in year 1 by
(1-0.24) X $278.3 million = $211.5 million, to $2,073.6 million. Doing
the same calculation for each year, we get the following revised FCF
estimates:
Evaluation:
Nike’s stock price is fairly sensitive to changes in the assumptions
about its profitability. A 1% permanent change in its margins affects
the firm’s stock price by 10%.
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Figure 10.1 A Comparison of Discounted
Cash Flow Models of Stock Valuation
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10.2 Valuation Based on
Comparable Firms
Another application of the valuation principle is the
method of comparables
Estimate the value of the firm based on the value of
other, comparable firms or investments that we expect
will generate very similar cash flows in the future
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10.2 Valuation Based on
Comparable Firms
Consider the case of a new firm that is identical to an
existing publicly traded firm
The Valuation Principle implies that two securities with
identical cash flows must have the same price
If these firms will generate identical cash flows, we can
use the market value of the existing company to
determine the value of the new firm
We can adjust for scale differences using valuation
multiples
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10.2 Valuation Based on
Comparable Firms
Valuation Multiples
A ratio of a firm’s value to some measure of the firm’s
scale or cash flow
Price-Earnings ratio
Enterprise Value Multiples
Other multiples
Multiples of sales
Price-to-book value of equity
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10.2 Valuation Based on
Comparable Firms
Price-Earnings Ratio
Most common valuation multiple
Usually included in basic statistics computed for a stock (see
Figure 10.2)
Share price divided by earnings per share
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Figure 10.2
Stock Price
Quote for
Nike (NKE)
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Example 10.3 Valuation Using the
Price-Earnings Ratio
Problem:
Suppose furniture manufacturer Herman Miller, Inc., has earnings per
share of $1.38. If the average P/E of comparable furniture stocks is 21.3,
estimate a value for Herman Miller’s stock using the P/E as a valuation
multiple. What are the assumptions underlying this estimate?
Solution:
We estimate a share price for Herman Miller by multiplying its EPS by
the P/E of comparable firms:
P0=$1.38 × 21.3 = $29.39.
This estimate assumes that Herman Miller will have similar future risk,
payout rates, and growth rates to comparable firms in the industry.
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Example 10.3 Valuation Using the
Price-Earnings Ratio
Evaluation:
Although valuation multiples are simple to use, they rely on some
very strong assumptions about the similarity of the comparable firms
to the firm you are valuing.
It is important to consider whether these assumptions are likely to be
reasonable—and thus to hold—in each case.
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10.2 Valuation Based on
Comparable Firms
We can compute a firm’s P/E ratio using:
Trailing earnings – earnings over the prior 12 months
Forward earnings
The resulting ratio is either:
Trailing P/E
Forward P/E
For valuation purposes, the forward P/E is generally
preferred, as we are most concerned about future earnings
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10.2 Valuation Based on
Comparable Firms
P/E ratios are related to other valuation techniques
In the case of constant dividend growth, we had:
Div1
P0
rE - g
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Figure 10.3 Relating the P/E Ratio
to Expected Future Growth
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Example 10.4 Growth Prospects
and the Price-Earnings Ratio
Problem:
Amazon.com and Macy’s are both retailers. In 2013, Amazon had a
price of $306.87 and forward earnings per share of $3.18. Macy’s had a
price of $49.75 and forward earnings per share of $4.47. Calculate their
forward P/E ratios and explain the difference.
Solution:
We can calculate their P/E ratios by dividing each company’s price per
share by its forward earnings per share.
The difference we find is most likely due to different growth
expectations.
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Example 10.4 Growth Prospects
and the Price-Earnings Ratio
Solution:
Forward P/E for Amazon = $306.87/$3.18= 96.5
Forward P/E for Macy’s = $49.75/$4.47=11.13
Amazon’s P/E ratio is higher because investors expect its earnings to
grow more than Macy’s.
Evaluation:
Although both companies are retailers, they have very different
growth prospects, as reflected in their P/E ratios.
Investors in Amazon.com are willing to pay 96.5 times this year’s
expected earnings because they are also buying the present value of
high future earnings created by expected growth.
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10.2 Valuation Based on
Comparable Firms
Enterprise Value Multiples
P/E ratio relates exclusively to equity, ignoring the
effect of debt
Enterprise value multiples use a measure of earnings
before interest payments are made
EBIT
EBITDA
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10.2 Valuation Based on
Comparable Firms
When expected free cash flow growth is constant, we
can write EV to EBITDA as:
FCF1
V0 rwacc g FCF FCF1 / EBITDA1
EBITDA1 EBITDA1 rwacc g FCF
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Example 10.5 Valuation Using the
Enterprise Value Multiple
Problem:
Fairview, Inc., is an ocean transport company with EBITDA of $50
million, cash of $20 million, debt of $100 million, and 10 million shares
outstanding. The ocean transport industry as a whole has an average
EV/EBITDA ratio of 8.5. What is one estimate of Fairview’s enterprise
value? What is a corresponding estimate of its stock price?
Solution:
To estimate Fairview’s enterprise value, we multiply its EBITDA by the
average EV/EBITDA ratio of its industry. From there, we can subtract
Fairview’s debt and add its cash to calculate its equity value. Finally,
we can divide by the number of shares outstanding to arrive at its
stock price.
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Example 10.5 Valuation Using the
Enterprise Value Multiple
Solution:
Fairview’s enterprise value estimate is $50 million × 8.5 = $425 million
Next, subtract the debt from its enterprise value and add in its cash:
$425 million - $100 million + $20 million = $345 million, which is an
estimate of the equity value.
Its stock price is equal to its equity value divided by the number of
shares outstanding:
$345 million ÷ 10 million = $34.50
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Example 10.5 Valuation Using the
Enterprise Value Multiple
Evaluation:
If we assume that Fairview should be valued similarly to the rest of the
industry, then $425 million is a reasonable estimate of its enterprise
value and $34.50 is a reasonable estimate of its stock price.
However, we are relying on the assumption that Fairview’s expected
free cash flow growth is similar to the industry average.
If that assumption is wrong, so is our valuation.
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10.2 Valuation Based on
Comparable Firms
Other multiples
Multiples of sales can be useful if it is reasonable to
assume margins are similar in the future
Price-to-book value of equity can be used for firms with
substantial tangible assets
Some multiples are specific to an industry
e.g. Cable TV – Enterprise value per subscriber
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10.2 Valuation Based on
Comparable Firms
Limitations of Multiples
Firms are not identical
Usefulness of a valuation multiple will depend on the
nature of the differences between firms and the sensitivity
of the multiples to the differences
Differences in multiples can be related to differences in:
Expected future growth rate
Risk (cost of capital)
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10.2 Valuation Based on
Comparable Firms
Limitations of Multiples
Comparables provide only information regarding the
value of the firm relative to other firms in the
comparison set
Cannot help determine whether an entire industry is
overvalued
Internet boom is an example
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Table 10.1 Stock Prices and Multiples
for the Footwear Industry, July 2013
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10.2 Valuation Based on
Comparable Firms
Comparison with Discounted Cash Flow Methods
Valuation multiple does not take into account material
differences between firms
Talented managers
More efficient manufacturing processes
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10.3 Stock Valuation Techniques:
The Final Word
No single technique provides a final answer regarding
a stock’s true value
Practitioners use a combination of these approaches
Confidence comes from consistent results from a
variety of these methods
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Figure 10.4 Range of Valuations for Nike
Stock Using Various Valuation Methods
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10.4 Information, Competition, and
Stock Prices
Information in Stock Prices
For a publicly traded firm, its market price should
already provide very accurate information regarding the
true value of its shares
A valuation model is best applied to tell us something
about the firm’s future cash flows or cost of capital,
based on current stock price
Only in the relatively rare case in which we have some
superior information that other investors lack would it
make sense to second-guess the stock price
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Figure 10.5 The Valuation Triad
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Example 10.6 Using the
Information in Market Prices
Problem:
Suppose Tecnor Industries will have free cash flows next year of $40
million. Its weighted average cost of capital is 11%, and you expect its
free cash flows to grow at a rate of approximately 4% per year, though
you are somewhat unsure of the precise growth rate. Tecnor has 10
million shares outstanding, no debt, and $20 million in cash. If
Tecnor’s stock is currently trading for $55.33 per share, how would you
update your beliefs about its dividend growth rate?
46
Example 10.6 Using the
Information in Market Prices
Solution:
If we apply the growing perpetuity formula for the growing FCF based
on a 4% growth rate, we can estimate a stock price.
If the market price is higher than our estimate, it implies that the
market expects higher growth in FCF than 4%.
Conversely, if the market price is lower than our estimate, the market
expects FCF growth to be less than 4%.
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Example 10.6 Using the
Information in Market Prices
Solution:
Applying the growing perpetuity formula, we have
PV(FCF)=40 ÷ (0.11-0.04)= $571.43 million.
The price per share would be ($571.43 million – 0 + $20 million ) ÷ 10
million shares = $59.14 per share.
The market price of $55.33, however, implies that most investors
expect FCF to grow at a somewhat slower rate.
Evaluation:
Given the $55.33 market price for the stock, we should lower our
expectations for the FCF growth rate from 4% unless we have very
strong reasons to trust our own estimate.
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Example 10.6a Using the
Information in Market Prices
Problem:
Suppose SWGSB Industries will pay a dividend this year of $6.50 per
share. Its equity cost of capital is 11.5%, and you expect its dividends to
grow at a rate of about 5% per year, though you are somewhat unsure
of the precise growth rate. If SWGSB’s stock is currently trading for
$63.32 per share, how would you update your beliefs about its
dividend growth rate?
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Example 10.6a Using the
Information in Market Prices
Solution:
If we apply the constant dividend growth model based on a 5% growth
rate, we can estimate SWGSB Industries’ stock price. If the market
price is higher than our estimate, it implies that the market expects
higher growth in dividends than 5%. Conversely, if the market price is
lower than our estimate, the market expects dividend growth to be
less than 5%. We can solve for the growth rate (instead of price),
allowing us to estimate the growth rate the market expects.
Using Div1 of $6.50, equity cost of capital (rE) of 11.5%, and a dividend
growth rate of 5%, we get P0 = $6.50/(0.115 – 0.05) = $100.00 per share.
The market price of $63.32, however, implies that investors expect
dividends to grow at a much slower rate.
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Example 10.6a Using the
Information in Market Prices
Solution:
In fact, if we continue to assume a constant growth rate, we can solve
for the growth rate consistent with the current market price:
Div1 $6.50
g rE 11 .5% 1.2 %
P0 $63.32
This 1.2% growth rate is much lower than our expected growth rate of
5%.
Evaluation:
Given the $63.32 market price for the stock, we should lower our
expectations for the dividend growth rate from 5% unless we have
very strong reasons to trust our estimate.
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10.4 Information, Competition, and
Stock Prices
Competition and Efficient Markets
Efficient markets hypothesis:
Impliesthat securities will be fairly priced, based on their
future cash flows, given all information that is available to
investors
Public, Easily Available Information:
Information available to all investors includes information
in news reports, financial statements, corporate press
releases, or other public data sources
Private or Difficult-to-Interpret Information
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10.4 Information, Competition, and
Stock Prices
53
Example 10.7 Stock Price Reactions
to Public Information
Problem:
Myox Labs announces that it is pulling one of its leading drugs from
the market, owing to the potential side effects associated with the
drug. As a result, its future expected free cash flow will decline by $85
million per year for the next 10 years. Myox has 50 million shares
outstanding, no debt, and an equity cost of capital of 8%. If this news
came as a complete surprise to investors, what should happen to
Myox’s stock price upon the announcement?
54
Example 10.7 Stock Price Reactions
to Public Information
Solution:
In this case, we can use the discounted free cash flow method. With
no debt, rwacc = rE = 8%.
The effect on the Myox’s enterprise value will be the loss of a ten-year
annuity of $85 million.
We can compute the effect today as the present value of that annuity.
55
Example 10.7 Stock Price Reactions
to Public Information
Solution:
Using the annuity formula, the decline in expected free cash flow will
reduce Myox’s enterprise value by
Thus the share price should fall by $570.36/50 = $11.41 per share.
Evaluation:
Because this news is public and its effect on the firm’s expected free
cash flow is clear, we would expect the stock price to drop by $11.41 per
share nearly instantaneously.
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10.4 Information, Competition, and
Stock Prices
Private or Difficult-to-Interpret Information
Example: Phenyx Pharmaceuticals had just announced
the development of a new drug for which the company
is seeking approval from the FDA
Ifthe drug is approved future profits will increase Phenyx’s
market value by $15 per share
Suppose the announcement comes as a surprise to
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10.4 Information, Competition, and
Stock Prices
Over time, investors will make their own assessments
of the probable efficacy of the drug
If they conclude that the drug looks more (less)
promising than average, they will buy (sell) the stock
and the price will drift higher (lower) over time
At the time of the announcement, uninformed
investors do not know which way it will go
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Figure 10.6 Possible Stock Price
Paths for Phenyx Pharmaceuticals
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10.4 Information, Competition, and
Stock Prices
Lessons for Investors and Corporate Managers
Consequences for Investors
Must have some competitive advantage
Expertise or access to information known to only a few people
Lower trading costs than others
investors who buy stocks can expect fair compensation for the
risk they take
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10.4 Information, Competition, and
Stock Prices
Lessons for Investors and Corporate Managers
Implications for Corporate Managers
Cash flows paid to investors determine the value of the
firm and this result has the following implications for
corporate managers
Focus on NPV and free cash flows
Avoid accounting illusions
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10.4 Information, Competition, and
Stock Prices
The Efficient Markets Hypothesis Versus No
Arbitrage
An arbitrage opportunity is a situation in which two
securities (or portfolios) with identical cash flows have
different prices
Because anyone can earn a sure profit in this situation by
buying the low-priced security and selling the high-priced
one, we expect investors to immediately exploit and
eliminate these opportunities
Thus, in a normal market, arbitrage opportunities will not
be found
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10.4 Information, Competition, and
Stock Prices
The Efficient Markets Hypothesis Versus No
Arbitrage
The efficient markets hypothesis states that the best
estimate of the value of a share of stock is its market
price
This does not mean that the market price always
correctly estimates the value of a share of stock
63
10.4 Information, Competition, and
Stock Prices
The Efficient Markets Hypothesis Versus No
Arbitrage
Different investors may perceive risks and returns
differently (based on their information and preferences)
There is no reason to expect the efficient markets
hypothesis to hold perfectly; rather, it is best viewed as
an idealized approximation for highly competitive
markets
64
10.5 Individual Biases and
Trading
Excessive Trading and Overconfidence
Trading is expensive because of commissions and the
difference between the bid and ask
Given the difficulty of finding over- and under-valued
stocks, you might expect individual investors to trade
conservatively
However, a study of the trading behavior of individual
investors at a discount brokerage found individual
investors trade very actively
Average turnover almost 50% above the overall average
(including institutions) during the time of the study
65
10.5 Individual Biases and
Trading
Overconfidence hypothesis
Tendency of individual investors to trade too much
based on the mistaken belief that they can pick winners
and losers better than investment professionals
Implication is that investors who trade more will not
earn higher returns
Performance will actually be worse because of trading
costs
10-66
Figure 10.7 Individual Investor
Returns Versus Portfolio Turnover
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10.5 Individual Biases and
Trading
Hanging On to Losers and the Disposition Effect
Investors tend to hold on to stocks that have lost value
and sell stocks that have risen in value
This tendency is called the disposition effect
Researchers Hersch Shefrin and Meir Statman suggest
that this effect arises due to investors’ increased
willingness to take on risk in the face of possible losses
May also reflect a reluctance to admit a mistake by taking
the loss
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10.5 Individual Biases and
Trading
From a tax perspective, this behavioral tendency is
costly
Capital gains are taxed only when an asset is sold, so
delaying the tax payment reduces its present value
Capital losses are tax deductible (to a certain extent), so
investors should capture tax losses early
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10.5 Individual Biases and
Trading
Keeping losers and selling winners might make sense
if losing stocks would outperform the winners going
forward
This belief does not appear to be justified – if anything,
losing stocks that investors continue to hold
underperform the winners they sell
According to one study, losers underperformed winners
by 3.4% over the next year
70
10.5 Individual Biases and
Trading
Investor Attention, Mood, and Experience
Individual investors are not generally full-time traders
They have limited time and attention
More likely to buy stocks that have been in the news,
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10.5 Individual Biases and
Trading
Investor Attention, Mood, and Experience
Investors appear to put too much weight on their own
experience rather than considering all the historical
evidence
People who grow up and live during a time of high stock
returns are more likely to invest in stocks
72
Chapter Quiz
1. What is the relation between capital budgeting and
the discounted free cash flow model?
2. What implicit assumptions do we make when valuing
a firm using multiples based on comparable firms?
3. What are the implications of the efficient markets
hypothesis for investors? For corporate managers?
4. What are several systematic behavioral biases that
individual investors fall prey to?
5. Why would excessive trading lead to lower realized
returns?
73