Analyzing the factors affecting consumer decision of the University student while purchasing the cosmetic products

online in UK.
Student Name
student ID

Introduction & Research Background Methods of data collection Planning

Underpinning Literature
Most of the organizations these days are focusing on attracting the
customers by providing them quality services with the help of some Since 2017, Cosmetic industry of UK is in the boom situation. Market
technological advancements. Cosmetics industry is multi-billion dollar Methods of Data Collection
value of the industry has reached to 9.8 billion pounds. Cosmetic
industry of UK and a large number of organizations are trying to enter The students of Universities in UK would be the targeted population for
Industry has become one of the largest leading industry of Europe. In all
the industry with their newly innovative cosmetic products. The Cosmetic this research. Data would be collected from 55 respondents that have
over the world’s industries, cosmetic industry has obtained 7th rank.
industry of UK has grown at the rate of 4.7% from 2016 to 2022 been selected on the basis of simple random sampling technique. The
According to Retailgazzate.co.uk, (2021), most of the companies of the
(Thangavel, et al., 2019). The companies in this industry are providing respondents of age group 18-25 who uses social media i.e. Instagram
world are shifting to online mode to attract the attention of the customers
cosmetic products such as make-up articles, hair care, body care and and Facebook would be selected for this purpose.
and to make the purchase of the products easier for them. Thangavel, et
skin care products. The demand of skin care products is continuously al., (2019) stated that COVID 19 has acted as an important factor that
increasing at the global level and is providing net annual revenue of has forced all the companies to shift to online mode. According to
292US dollars (Lubis, 2018). The only focus of the companies in this Retailgazzate.co.uk, (2021), this online shift has also increase
industry is to improve online purchase intention of the customers. The Data Analysis Technique(s)
Research
challenges for the customers suchMethodology
as risks related to money loss and
organizations in this industry face issues related to perceived risks from getting lower quality products. Various retailers have also used machine
e-commerce for the customers. Therefore, it becomes essential for the learningthe
algorithms
Outline intendedtoresearch
make online purchase
design attractive for
and methodology thatthe
you will use The data collected would be analyzed with the help of Microsoft excel.
organizations to explore factors that can help in increasing the purchase customers.
in Lubis[you
your research (2018)
canstated
includethat trust of the
a diagram withcustomers, perceived
your methodology with The data analysis technique adopted would be descriptive analysis Limitations of research and their implications
intention of the customers in UK. The main significance of the study is risks, shoppingexplanation].
experience, navigation andchoice
experience for packaging of technique. The results of the survey data analyzed would be described
accompanying Justify your of methodology.
that it would help the cosmetic companies to know the factors that can the products are the key factors associated with the purchase using pie charts and graphs. The key limitation of the study is that it has considered only Facebook
help them to attract the attention of the customers for purchasing experience
As a guide, of the customers.
consider Puripunyavanich
that this section (2016)
should cover the stated that it is
key layers and Instagram to make this analysis. There are various other social
cosmetic products. essential for the retailers to understand thethe
psychological andlayer
economic
contained in Saunder’s Onion (apart from data collection which media platforms that have been ignored. A small segment of the
intention
is of the
dealt with customers
in the followingtosection)
assess ortheir purchase
Wilson’s intention for the
honeycomb. population that is people of age group 18-25 has been considered. This
Research Aim & Objectives
Cosmetic products. There is lack of research on this aspect. Therefore, Ethical Considerations segment would only perceive the opinion of the youngsters. Future
the study is an effort to explore the factors that can help them to attract researchers can consider other population segments as well. Future
Research Aim the attention of the customers for purchasing cosmetic products in UK. researchers can also make use of mixed method of data collection that
The main aim of the research is to explore the factors that influence • The information obtained from the respondents would not be shared
has been ignored in this research. The study has only considered
purchase intention and the buying behavior of the customers while with anyone. questionnaire method. They could also make use of interview method or
making purchase of the cosmetic products in UK. Research Methodology • The research study would also avoid the issue of plagiarism. There
mixture of questionnaire and interview.
Research Objectives will not be any compulsion for the respondents for answering the
The main objectives of the research study are as follows. Research Methodology questions.
• To assess the importance of online presence of the customers in the This research study would utilize positivism research philosophy for • They can leave the survey as per their wish. References:
Cosmetic Industry of UK analyzing buying behavior and purchase intention of the customers for Lubi s , A. ., 2018. Evalua tin g the customer preferences of online shoppin g:
• To analyze the role of online channels in affecting decision making cosmetic products in UK. Deductive approach would help the researcher Demographic factors and online shop application is sue. Academy of
process of the consumers in cosmetic industry of UK. to explore accurate facts and to get proper analysis of the existing Strategic Manage ment Journal , 17( 2) , pp.1-13.
• To analyze the trust of customers while using e-commerce sites for theories. The research would be based on the quantitative strategy and Puripunyavanich, Y., 2016. Factors Influencing Tha i Women's Buying Decision
making purchases for cosmetic products in UK. would collet primary quantitative data from the customers. It is to collect for Luxury Cosmetics and Skincare in Online Shopping
• To analyze the key factors impacting the overall purchase decision of data, study would adopt questionnaire method. Retailgazette.co.uk. 2021. How the beauty rerail market can survive Covid -19
the customers in the cosmetic industry of UK. - Retail Gazerte. [online ] Available at: <https://www.reta il gazette.co. u
k/blog/202 1 /02/how-the­beauty-retail -mar ket -can -survive -cov id- l 9/>
[Accessed 27 December 2021 ].
Thangavel, P., Pathak, P. and Chandra, B., 2019. Consumer decision-mak in g
style of gen Z: A generational cohort analysis. Global Business Review,
p.0972150919880128.