List Of Gaming Platforms

Selected Gaming Platform/Mediums:

PC Games :- Call of duty ,Prince of Persia ,PUBG(PC)

Mobile Games:- BGMI(Formerly Known as PUBG),Call of duty, Clash Royale , Clash of clans
Console Games:- Call of Duty, God of war

List of Games:

Clash of clans, BGMI , Prince of Persia

Key Reasons for the Platforms & Games:

• The target audience is easily accessible in these games as a large crowd plays these games in
India.
• Additionally the age group of 10-15 years can be easily targeted here as their involvement in
these games is high.
• Not only to promote our brand but also to raise awareness about the benefits of regular
handwashing can be easily captured in these games.
• These games are more immersive, so it will help the brand to communicate more easily.
Define Your Gaming Integration

How would the Brand integrate with the Game(s)

Explain the Mechanics of Gaming Integration.

Firstly we identified which games will communicate the idea more easily as well as graphically and the most important aspect of choosing these games was the target
audience using these games.
Having played these games in past helped us in thinking where in the game specifically we can integrate the idea.

Explain mechanics of the brand integration.

Brand integration is the process in which a product is integrated with an pre-existing entertainment service. This makes the engagement of the product to the Target
audience easy as well as the idea is transmitted effectively.

How does it add to the game, and not deter the gaming experience for the user.

To make it interactive is the key in gaming. By integrating the experience such as in the game of Prince of Persia the character drinks water while saving the
game can be changed to him/her washing hands with lifebuoy handwash for saving the game. This wont effect the main bits of the game as well as our
product will be remembered as it is done while saving the game.

For clash of clans it can be done by adding a lifebuoy spell instead of a healing spell for healing the troops that are deployed in battle.
Reason for Designing this Gaming Integration work

How does this gaming integration help communicate the Brand’s Key Benefit?
By depicting the process of washing hands while saving the game will project the main idea and awareness of the
brand .
We can also add the proper hand washing technique shown by the game character while saving the game , so
more and more people are aware about the proper way of washing hands.
For Clash of Clans , the healing spell is replaced by lifebuoy which depicts the healthy benefits of washing hands
regularly i.e, increased good health.
Visual Representation of the Gaming Integration:
Visual Representation of the Gaming Integration: