Scope of midterm presentation:

● The domain and why the project matters

● Key stakeholders for primary research
● Initial research findings and needs that your project will address
● The competitive landscape
● Initial criteria for the project (user, business, engineering, other)
● Initial design and business concepts that address those criteria
● Next steps for moving forward
 Edible Mushroom Market in Numbers

- Total edible mushroom market: Value (2023): $50B globally. Expected CAGR (2023-
2030): 7-10%
- Agaricus (button, crimini, portabella)
- Specialty mushrooms (shiitake, oyster mushroom, enoki, wine cap, maitake, and
pompom, lion’s mane, chestnut)

Specialty mushrooms
alone have generated $87
million in the US this year,
+32% from last year.
 Functional Mushroom Market in Numbers

Global market value (2022): 26.7 Billion

Expected CAGR (2022-2030): 10.8% From 2022 To 2030.

Applications include:
- Food supplements
- Mycotextiles (using dried and molded mycelium as a textile for packaging, construction…)
- Mycoremediation (using mycelium to remediate toxins on the planet)
- Mental health applications. Global market value (2022): $2B. Expected CAGR (2022-2032):
10.7%
Trends Affecting the Industry

- Increase of vegetarian/vegan consumers

- Increased focus on organic and unprocessed food
- Pressing global mental health issue has prompted a search for novel
treatments: psychedelic healing research is showing promising results
- Depenalization of magic mushrooms in some western countries/regions

By income level, consumers earning $50,000 to $100,000 per year were the most
frequent buyers of edible mushrooms, with 40% indicating mushroom purchases in the
previous year.
Sustainability
Mushrooms are natural recyclers: they are grown using materials that would otherwise go
to waste (like wood chips and composted soil…). And some of those materials can be
reused in agriculture after production.

Also, producing 100 kcal / 3g of protein of mushrooms:

- Releases 80% less CO2 than beef
- Takes up 90% less land area than rice

Mushrooms grow indoors under controlled conditions (producing spawns every few
weeks), so they are available all year round and can be a sustainable source of nutrition
even in harsh climate conditions and despite unfavorable weather events.
 Value Chain

End Product
Consumable and Sales and
Farming Processing Prep +
Equipment Supply Marketing
Distribution

- Tissue culture - Substrate and spawn - Sorting/grading - Weighing - Wholesale or retail

production mixing - Packing - Packing sales
- Inoculation - Sterilization and - Labeling - Transportation or
- Substrate production inoculation - Drying distribution
- Substrate transportation - Incubation - Cutting
- Spawn preparation - Condition monitoring - Cooking
- Shelves, grow tents, - Harvesting - Freezing
bags
- Packaging
- Water filtering systems
- Temperature and
humidity control systems
- Pesticides
Mushroom Cultivation Process
Mushroom Cultivation Gain Points
Mushroom Cultivation Pain Points
Pain Points In Numbers
● 10-20% of production is left unharvested
● Over 1 million pounds of mushroom get destroyed each year
● 20-25% gaps in harvesting workforce
Impact/Effort or Importance/Difficulty Matrix