The Growth Game:
Build a Brand That
Built itself
PERSONAL BRANDING FOR STUDENTS &
EMERGING PROFESSIONALS
I have I don’t need to build my
nothing. personal brand.
I am not a I am
social nobody
media
influencer.
What if I told you that you
already have a brand—
whether you’ve built it
intentionally or not?
Your name is the
only thing you
actually own.
You already have a brand
If you have a job you have a personal
brand.
If you have a social media account you
have a personal brand.
Brand
It’s going to open up doors
To meet people visibility
To built relationship
Opportunity
Every interaction, every
decision, every impression you
leave behind contributes to how
people see you.
The question is—are you shaping
that brand, or is it shaping
itself?
The world is watching, and the
best version of you deserves to be
seen.
Personal branding
isn’t just for celebrities or CEOs; it’s for
anyone who wants to
control my narrative
stand out, and
unlock new opportunities.
Personal branding isn’t
about creating a fake
persona
—it’s about putting forward the best, most
authentic version of yourself.
You already have something valuable to offer.
Let’s make sure the world sees it.
People remember certain
individuals not just because of
their skills or achievements, but
because of
• the way you make them feel,
• the words you say, and
• the action that you do
• the consistency of your image.
adventurou
Rugged
s
iconic
freedo
Versatile Reliable
m
Do all these words
align with what
Jeep wants to be?
Go Anywhere. Do
Anything
JEEP’S ADVENTUROUS SPIRIT, OFF-ROAD
CAPABILITY, AND VERSATILITY.
IT POSITIONS JEEP AS A VEHICLE FOR
PEOPLE WHO SEEK FREEDOM AND
EXPLORATION.
Write three words
that describe
yourself at your best
Find a partner to get
feedback – ask them
to write 3 words about
you?
Do all these words
align what you to
be?
This or That
UNDERSTAND YOURSELF
Strength Cards
Set
UNDERSTAND YOURSELF & LET PEOPLE UNDERSTAND
YOU
Personal
Timeline
DRAW A SIMPLE TIMELINE OF KEY EVENTS IN THEIR LIFE
SO FAR — HIGHS, LOWS, TURNING POINTS.
✍️Personal
Statement
I am a (personality trait 1), (trait 2), and (trait 3)
individual who enjoys (interest/activity). I work best
when I (preferred environment or method), and I
value (personal value or belief). My strengths include
(strength 1), (strength 2), and (strength 3), which
help me (goal or aspiration). I aim to continue
growing by (personal development goal).
I am a curious, organized, and motivated
individual who enjoys exploring new ideas and
solving problems. I work best when I can think
independently and have time to plan. I value
honesty and lifelong learning. My strengths
include being detail-oriented, creative, and a
good communicator, which help me in both
academic and group settings. I aim to grow by
becoming more confident when speaking in front
of others.
I am a driven, adaptable, and empathetic person
who thrives in collaborative environments. I enjoy
working on meaningful projects that allow me to
use my problem-solving and leadership skills. I
value integrity, teamwork, and continuous
improvement. My key strengths are resilience,
innovation, and the ability to stay calm under
pressure. I aim to keep learning and take on
challenges that help me grow professionally.
A UNIQUENESS OF YOURSELF
Strength +
Weakness
IS YOU
Lizzie Velásquez
a motivational speaker and
activist
ACTIVISM REL ATED TO BODY IMAGE AND BULLYING.
Marfanoid-progeroid-lipodystrophy, also
known as Marfan lipodystrophy, is a rare
genetic condition that caused her to
struggle with weight gain and development,
leading to a small stature.
While this condition caused her significant
health challenges, including vision problems
and digestive issue.
Crafting a
compelling
personal brand
statement
• Clarity
•• authenticity
a strong connection
between your strengths,
values, and goals
PERSONAL BRAND STATEMENT
BRING
Storytelling: Crafting an authentic narrative
Activity:
🔹 Elevator Pitch Challenge: Participants craft and deliver a 30-second personal
brand pitch to introduce themselves in a compelling way.
Participants analyze their online footprint and create an action plan to enhance it.
HOW?
Your personal brand isn’t just your job title or your skills—it’s how people perceive you. It’s the
story you tell, the values you stand for, and the unique strengths that make you, you. Today,
we’ll dig deep to uncover what makes your brand distinct and authentic.
Stay Low
Stay focus on areas that you would like to
Avoid constantly going to be pulled in 100 directions
Drive your own Linkedln
Basic information about yourself on the internet that you can control, so that other people
aren’t controlling it for you
Clear profile picture
Nice title
Show who you are
Your career
Your objectives
Personal Brand
Repositioning myself
Hire somebody to help me create social media posts
Redtalks
Get at least 10 persons that you closes to
How do you describe me?
Ask them how they would describe you = the three words is what you want to be as personal
brand is solid
But if someone describe you, that’s not consistent with what you want it to be you need to
work on your personal brand
Job seeker – attract those employer that matched you
Entrepreneur – right talent to work for you and right investors
It is a currency
People follow people they don’t follow companies
Trust takes times
Authenticity comes from your intent – are you trustworthy? Are you credible? Are you reliable?
- build your personal brand
Self promotion = personal brand
It is not about promoting yourself!
But your idea, your thought, your leadership and your expertise
We believe that everyone has something value that they can offer the world
What do you have?
Your skill
Your experience
Your personality
Know Your Assets — Traits
That Grow Value Over Time
"What do people often ask for your help with?“
"What tasks make you feel confident or energized?“
"When have you felt proud of something you did?“
"What subjects or hobbies do you enjoy the most?"
PERSONAL BRAND is made up your skills, your experience and your personality (personal part of
your personal brand)
Get at least 10
persons that you
closes to. How do you
describe me?
Brand in Action — Let It Build
While You Do You
Show, Don’t Tell
Credibility through what you do
Micro-Actions
Examples: posting projects, following up, helping others
Brand-Aligned Decisions
Say yes/no based on your brand direction
Activity – 3 Brand-Boosting
Actions
Plan 3 actions this month
Your Growth Portfolio —
Branding for the Long Game
Think Like an Investor
Brand = long-term asset
Pivot Points
How your brand evolves
Track Your Growth
Journals
Feedback
LinkedIn Metrics
Final Checklist
Authentic
Visible
Consistent
Aligned
Activity – Personal Brand Growth
Plan
1-page visual or checklist
Course Recap
What we’ve covered: All 5 modules
Final Thought
Call to Action: Grow it as you go.
