ENVIRONMENTAL SCANNING

Click to edit Master subtitle style

6/5/12

DEFINITION
It

can be defined as the process by which

the organization monitor their relevant environment to identify opportunities and threats affecting their business for the purpose of taking strategic decisions.

6/5/12

APPROACHES TO ENVIRONMENTAL SCANNING which could be adopted Three approaches

1.Systematic

for sorting our information for environmental scanning.

approach 2.AD Hoc approach 3.Processed form approach

6/5/12

SYSTEMATIC APPROACH
In

this approach, we first collect the

information in systematic way. This information is collected from market, customers and govt. organisations.

6/5/12

Ad hoc approach
In

ad hoc approach, organization can survey of special environment issues. These survey will be done, if any new project will be made or has to analyze the current policies.

6/5/12

Processed Form Approach

If

any organization uses the secondary sources of information, then that approaches will be processed form approach to environment scanning.

6/5/12

SOURCES OF INFORMATION FOR ENVIRONMENTAL SCANNING secondary information Documentary or

Mass

media agencies

External Formal

studies

6/5/12

THANK YOU

6/5/12