By Raphael Somers, Hai Nguyen, Bismark, Adnane Meric

Introduction about JetBlue Factor and Issues for the recruitment Methodology Targets Process
Old approaches New approaches Budget

Conclusion

JetBlue Airways Corporation: American low-cost airline. Headquartered: Forest Hills neighborhood of the New York City borough, Queen Main hub: John F. Kennedy Airport. Inspiring reputation

Define Key objectives Define our target group Define our target areas Define strategies Define Budget Timeline

We can only do external hirings- different for all the positions, pilots can be hired from within the industry in the form of referrals (buddy system like in cisco) Determine the present and future recruitment needs of the company Help increase the success rate of the selection process by reducing the number of obviously under qualified applicants Increasing the pool of qualified candidates by defining good job requirements increase organizational effectiveness qualified candidates and corporate fit to employee minimize turnover Design Budget to minimize cost recruitment (compare our recruitment campaign to their actual process)

The employee groups we are focusing on are: in flight crew, pilots

and mechanics

 Aviation Schools
For

pilots and mechanics

Social networks and Online Job centers, and University Cheerleading Teams
for flight attendants

 Safety
Caring Integrity Fun passion

This is 01 year campaign

I, Open house : Campaign Tour

Benefit: Most effective way to find qualified candidates City: New york, Califonia, Texas, Florida Places:

No

University/ training centers

Venue

Time

Embry Riddle Aeronautical University (FL) Dayton Beach Campus

National Aviation Academy (FL)

Blue Armstrong building

30/05/12

St.Petersburg hangar

31/05/12

3
4 5 6 7

ATP Flight school( Tx)

Airline Transport Professional School (Ca) The Travel Academy (Min) Guardian Aerospace Holdings (Ca) Vaughn College of Aeronautics and technology (NY)

ATP Training Center Houston

ATP Training Center Sacramento Bloomington Minnesota Head office Academic Building

02/06/12
03/06/12 04/06/12 05/06/12 06/06/12

Business Payment for some pilots, flight attendants, mechanics, HR personnel... Renting venues Posters and flyers Food and drinks Total:

Job posting websites specialized in aviation

Aviation magazines Bus advertisement In School forum

Websites:

www.airlinejobfinder.com ($12.95/month) www.flitejobs.com ( free) www.aviationjobsearch.com(495) www.cabincrewjobs.com($385/month) www.careerbuilder.com www.aviation-flight-schools.net www.monster.com($385/month)

Time lead: 1 year Budget: $350/month/web Total: 350 x 6 x12= 25200$

Benefit: Reach the professionals directly Cost: 2500 $/month Budget: 2500 x 2 x 2times/ years=10000 $

Monthly issued The World's Most Widely Read Aviation Magazine

6 issues/year Cover aspects of the global airline industry

Benefit: Carry the message to the whole city Places: New York and California Cost: 500 $/ bus/ month 40 buses x 500 x 12 = 24000 $

Embry Riddle Aeronautical University (Florida) National Aviation Academy (Florida) Delaware Aviation Center (Delaware) Airline Transport Professional School (California) The Travel Academy Minnesota ATP Flight school( Texas) Vaughn Colleague of Aeronautics and technology (New York) Guardian Aerospace Holdings (Canada) University Cheerleading Teams

Benefit: Existing employees have understanding about job requirements and skills High credibility sources Utilize inside information and employees networks Cost: 500$/ successful referral

1. Social media Facebook Twitter Blogs Youtube

Make the campagn stand out with non-traditional media A written job description on a jobsearch site won't necessarily make you stand out. A video or podcast, however, will do just that.