Professional Documents
Culture Documents
Sharna Mandil
The main objective for our coursework was to create a 5 minute long film. After this was completed, we then had an ancillary task to complete which consisted of creating a film review and a film poster to promote our film.
The main goal of our ancillary task was to promote our film using both visual and text platforms, in the forms of a film review and a film poster. I tried to ensure that my target audience would want to watch my film based on both the review and poster. My main goal was to present the final film in a high standard by using creativity through the use of Photoshop, to promote my film so my target audience would want to watch it just based on what they had seen through my poster and review.
The tag line on the poster also gives away to the audience that the films central theme is centred around time, as the tag line has the word race, and the female leads body language (her pointing to her watch) also connotes to the audience that the films narrative focuses around time. I decided to use bright red within my poster in a number of different elements, with the font being red and also the main female characters dress being bright.
Red connotes love and romance within many film posters, and I found that during my research many romantic-comedy film posters used red somewhere in their poster. For example, the film poster Shes Out Of My League, the main female protagonists dress is bright red, which indicates to the viewer that the film entails love and romance, which is why I opted to use red within my own ancillary task.
I used a font which was clean and simple, so that it was easy for the audience to read. The font was also similar to what we used in our credits. I decided to opt for a font similar to what I used in my film poster ([insert font here]), as the font on my film poster was clear and simple. I decided to use the font ([insert font here]), as I believed it would be effective to use on my film review. I stuck to a white colour to add to continuity.
The clothing the characters are wearing, gave me the basis of what colours to use for the colour scheme of my film review, which is why I opted for red, white and black for continuity, making it look that little bit more professional.
The concept of time is illustrated through the use of Zaras body language as she is pointing at her watch, which indicates to the audience what the central theme of the film is (time). When taking photos for my poster and review, I decided I wanted both leads to be dressed in a particular way. I wanted the female to be dressed in a dress which is a convention of a rom-com film, as the female lead is usually very attractive and in the film poster she is dressed sexy and made to look extremely attractive.
Colour scheme
Throughout both ancillary tasks, I decided to use the colours red, white and black. The important text on my film review and poster was in white and red, so that it stood out and was clear and so the audience could quickly scan the poster and review, and see the most important pieces of information rather than reading the whole review, or looking at the whole poster. I stuck to white for both titles on the film review and poster to add to continuity. Red is a colour typically used within the romantic genre, as red connotes love and romance, so as a convention of this genre I wanted to use this colour throughout both tasks.
On the film review I wanted to use white as my central background, so that the main text and images would stand out more allowing the viewer to focus on the text, and as dark colours arent associated with rom-coms I decided to use a light colour to meet the conventions of a romantic comedy.
Background
I opted to use a simple plain background for my poster, using the gradient tool on Photoshop CS5 which faded from black to grey. Black and grey arent a typical colour associated with the rom-com genre, more the horror/thriller genre, however, I felt black and grey are simple colours and as the central pictures are quite large in size, so I decided a simple background would look more effective and simple, as it would allow the audience to focus more on the image of the characters instead of the background.
I also added the social networking sites Twitter and Facebook logos onto the poster, so viewers could find out more information via social networking sites if they wished to. Social networking sites are a very popular platform to promote films, and networking sites are very popular and widely used by thousands of people each day, so it is an easy way to promote a film to a mass audience.
Summary
Overall, I feel that the combination of both my film review and poster is very effective, as both tasks link to the other in terms of either colour scheme, images and backgrounds.