Attitudes and Attitude Change

2009.3.2

G.W.Allport(1935)

(Affective)
(Behavior) (Cognitive)

(cognitive complexity)


1. Learning Theory


2.

Balance Theory

 Balance Theory


3. Cognitive Dissonance Theory

3. Cognitive Dissonance Theory

()

3. Cognitive Dissonance Theory

3. Cognitive Dissonance Theory


4. Self-perception theory

4. Self-perception theory


5.


6. ExpectancyValue Theory

(1)
(2)

6. ExpectancyValue Theory


7. Cognitive response theory


1.


1.


2.


2.


3.


4.


1.


2.


1.


2.


3.


4.

4.


5.


6.


7.

7.