Coca-Cola

From- Nikhil Yadav

Hardipsinh Parmar
INRTODUCTION OF THE
COMPANY
Coca-Cola is the largest soft drink company in the
world. Coca-Cola became the largest manufacturer,
distributor, and marketer of non-alcoholic beverage
concentrates and syrups which operate in more than
200 countries.
Company Background
The Worlds Largest Beverage Company
John Stith Pemberton first introduced the
refreshing taste of Coca-Cola in Atlanta, Georgia.
Frank M. Robinson, suggested the name and
penned "Coca-Cola" in the unique flowing script
that is famous worldwide today.
Corporate Vision & Mission
Coca-Cola has been marketed with catching
marketing themes such as "Drink Coca-Cola" and
"Delicious and Refreshing". After years of
globalization and brand building, Coca-Cola proudly
pronounces its Mission Statement "The Coca-Cola
Company exists to benefit and refresh everyone who
is touched by their business". And their goals: The
basic proposition of their business is simple, solid
and timeless.
PESTISIDES ISSUE
Report by Center for Science and Environment
found high pesticide levels in coke
products(August 2003)
Due to this there were decline in sales of coke
products
After presenting facts, CCI was able to regain its
customers
PRODUCTS OF COCA COLA
PRODUCTS
COCA COLA
THUMSUP
FANTA
SPRITE
LIMCA
MAAZA
KINLEY DRINKING WATER
COMPETITORS ARE

AQUAFINA
BISLERY
OXYRICH
THUMSUP
THE MAIN COMPETITORS IS

PEPSI
COCA-COLA
THE MAIN COMPETITORS IS ARE

PEPSI
LIMCA
COMPETITORS ARE

MIRINDA LIME
LAMION 7UP
SPRITE
COMPETITORS ARE

7UP
MOUNTAIN DEW
MAAZA
COMPETITORS ARE

MANGO SLICE
FROOTI
JUMPING
MANGOLA
FANTA
COMPETITORS ARE

MIRINDA
FACTS & FIGURES
• Coca-Cola India has made significant investments to
build and continually improve its business in India,
including new production facilities, wastewater
treatment plants, distribution systems and marketing
equipment.

• During the past decade, The Coca-Cola System has

invested more than US $1 billion in India, making
Coca-Cola one of the country’s top international
investors and in 2003, Coca-Cola India pledged to
invest a further $100 million in its operations.
• The Coca-Cola System in India includes 24 Company-
owned bottling operations and another 25 franchisee-
owned bottling operations that directly employ 5,500 local
people and create jobs for another 1,50,000.
SALES
Coca-Cola has sold more than one billion
servings every day. More than 10,450 beverages
are consumed every second. It is present on all
seven continents and is recognized by 94% of
the world population .
CELEBRITY ENDORSEMENT
TOP BOLLYWOD STARS

AKSHY KUMAR
RANI MUKHARJI
AAMIR KHAN
HRITK ROSHAN
SALMAN KHAN
ASHWARYA RAI
GENELIA D’SOUZA
Coca-Cola
Advertisements
Advertising has played an important role in the
success of the products .
slogans for Coca-Cola have always been memorable.

“Coca cola enjoy”

“Aaj tu jashan manna le’’
“Thanda matlab coca cola”
“Taste the thunder’’
CELEBRITY ADDS
CONCLUSION
In India coca cola has the largest market share in
beverage industry.

The type of our research is simple descriptive

research
THANK YOU