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PROJECT AT A GLANCE
COMPANIES NAME : - Pizza Hut and Domino’s Pizza
PROJECT TITEL : - Comparative study between
Pizza
Hut and Domino’s
PROJECT GUIDE :-Dr. MANISHA SHARMA
Priya Goel
Varsha agarwal
Aamit kumar
EXECUTIVE SUMMARY
From
this study we know that pizza hut makes its number 1
position in between peoples. And in the preference side
people also prefer Pizza hut rather than dominoes. In price
category the price of the pizza is less in Domino’s rather
than pizza-hut but once again the quality of pizza and the
conditions which is imposed by the dominoes for door-steps
services makes domino’s less attractive.
From
this survey some finding are abstracted which is shown
below: -
FINDINGS
From the total of 50 respondents
Conclusion: -
From the study of this survey we find that
The Pizza hut gain a good market share rather than
Domino’s.
The preferences of the people for Pizza are more with
Pizza-hut.
Males are more attracted towards Pizza-hut due to
good ambiances and freshness’ rather than women’s.
The male respondents are more attracted towards
pizza and females are not responding like as Men’s.
The quality of Pizza-hut is better than Domino’s.
The study also shows that the Indian
customers are not price sensitive when they
get good product, quality and services.
Recommendations: -
There are some recommendations regarding both of the
Pizza-outlets: -
INTRODUCTION
• Pizza hut
• Dominos
Problem statement
Why do people prefer Pizza-Hut over Dominos pizza (In
respect of service, quality, price, location)?
Research Objective
The '60s
The '70s
The 90s
The Future
East - Kolkatta
Background
Market share
Financial performance
Future plans
Conclusions: -
Keeping up the sentiments of Indian customers and services
offered by Pizza-houses and Keeping our study focused on some
of the key –areas of sensitivity of customers preferences (analysis
of factors which affects the preferences).
We come to a conclusion that : -
Varity of Pizza’s
Good ambience
Services offered
Quality of pizza’s
Low pricing
In different areas and capture the market share and gain rapidly.
Recommendations
For Dominos
• Increase varieties in Pizza’s.
For Pizza-Hut
• Try to attract more number of Ladies
customers.
• Should focus on Low price customers.