PAKISTANI MEDIA-

A BARRIER IN A DEVLOPMENT OF
PAKISTAN

BY ANUM NAZAR
Prevailing trends in Media
 Showing gory images, blood and
killings repeatedly.

 Only interested in projecting

negative events.

 Instability of society; (Target

Movie_0004.wmv
killings between ethnical groups,
Road Protests, Strikes).

 Portraying as if Pakistan is under

extremism and terrorism only.
 Development
 Steady improvement, as of an individual or a society

 Classified in 4 different concepts:

1. Human Development
2. Social Development
3. Economic Development
4. Industrial Development
Human Development
It refers to the improvement in the individual’s capabilities and their
standard of living.

Media’s role as a barrier:

 Personality Damages
o Effects on the perceptions & attitudes
"Mean-World Syndrome”
o Cruelty
o Superstitious

 Women exploitation
Women projection and Stereotyping
Economic Development
It refers to the increase in the standard
of living in a nation’s population.
For Ex: Increase in Income
Media’s role as a barrier:
 Creating unnecessary alarm amongst
overseas Pakistani and other potential
investors

Which affects:
 The decrease in employment rate
 The decrease in Standard of living
 The decrease in GDP (Gross
Domestic Product)
 Degradation of the social
development`
Social Development
 It refers to the positive progress in
education, health, culture and
infrastructure that can indicate better
position of the society than before.

Media’s role as a barrier:

 When there is no economic development
there are no chances of Social
development.

 Culture on Stake Movie_0005.wmv

Media alters, threatens and weakens

conventional beliefs and behaviors.

 ‘Brutalization of society
the collection of brutal individuals make a
brutal society
Industrial Development
It refers to the advancement in machinery and technology which
can increase the production process and make it efficient.

 When there is no investments then there would be lesser MNC’S which

results in technological backwardness
RECOMMENDATIONS
 Such freedom should come with a certain level of responsibility and
policy

 To raise the morale of the people, the media must also highlight the
'positive events‘. Underplay what can lower the nation's morale and
encourage what can raise it

 Short duration training courses on social development should be

offered to all the producers and decision makers so that they can think
efficiently in handling development programs.

 Foreign social comedy serial or shows that are irrelevant should not be
shown as they are the main source of culture transformation.
RECOMMENDATIONS

 The media need to consider what is in the nation's interest; same as

Doordarshan Channel of India.

 International media portrays Pakistan and Islam as a cause of

terrorism and violence. Media should correct this misconception and
should create favorable image of a country so that the our country
and the religion would win the good will of the whole world.
THANK YOU