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  • Primary Scale Measurement 1.nominal Scale 2.ordinal Scale 3.interval Scale 4.ratio Scale

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    sudhirrajput
    40 views3 pages

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    Mr Project

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    40 views3 pages

    Primary Scale Measurement 1.nominal Scale 2.ordinal Scale 3.interval Scale 4.ratio Scale

    Uploaded by

    sudhirrajput

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    PRIMARY SCALE MEASUREMENT

    1.NOMINAL SCALE

    2.ORDINAL SCALE

    3.INTERVAL SCALE

    4.RATIO SCALE
    1.RANK ORDER SCALE
    BRAND RANK ORDER

    1. PEPSUDENT
    2. COLGATE
    3. CLOSE UP
    4. BABBUL
    5. DABUR RED
    2.PAIRED COMPARISON SCALE
    PEPSUDENT COLGATE CLOSE UP BABBUL DABUR
    LAL
    PEPSUDENT
    COLGATE
    CLOSE UP
    BABBUL
    DABUR LAL

    3.CONSTANT SUM SCALE


    1. Mildness

    2. Bubbles

    3. Shrinkage

    4. Price

    5. Fragrance

    6. Packaging

    7. Moisturizing

    8. Cleaning Power

    4. Q-SORT SCALE

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