Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name…Abdi Osman …………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research 14/10/2010 Competent – 15/2/2011 Competent –
primary research is primary research is
research that I have research that I have
found myself. The found myself. The
experience I have experience I have
had with this is had with this is
when I completed when I completed
presentations and presentations and
also focus groups. also focus groups.
interviews Advanced – I have 15/2/2011 Advanced – I have
14/10/2010 done many done many
interviews with all interviews with all
kinds of people kinds of people
important people important people
and less important. and less important.
questionnaires Competent – I have 15/2/2011 Competent – I have
14/10/2010 done a few done a few
questionnaires questionnaires
before under taken before under taken
 the production
stage. The last
couple where when
I found information
about my audience
when preparing to
film my
documentary.
focus groups Competent – I used 15/2/2011 Competent – I used
14/10/2010 a focus group when a focus group when
sharing my ideas sharing my ideas
when for my when for my
documentary to a documentary to a
group of four group of four
students including students including
myself. myself.
photography 14/10/2010 Basic – no 15/2/2011 Basic – no
evidence evidence

filming Advanced – I have 15/2/2011 Advanced – I have

14/10/2010 film in many film in many
occasions in the occasions in the
last four years I last four years I
have study media, have study media,
the most recent the most recent
time I filmed was time I filmed was
when I filmed at when I filmed at
Upton park for my Upton park for my
documentary. documentary.
recording and other Competent – when 15/2/2011 Competent – when
forms of observation 14/10/2010 recording my recording my
presentation to my presentation to my
class to discuss my class to discuss my
main idea to take main idea to take
into production into production
secondary research 14/10/2010 Competent – I used 15/2/2011 Competent – I used
this type of this type of
research when research when
finding out finding out
information for my information for my
three ideas that I three ideas that I
was thinking of was thinking of
taking into taking into
production this is production this is
when I completed when I completed
my internet my internet
research. research.
ratings / circulation Basic – no 15/2/2011 Basic – no
figures/ Hits/ Box 14/10/2010 evidence evidence
Office

− audience and 14/10/2010 Competent – when 15/2/2011 Competent – when

market profiles I identified a brief I identified a brief
and picked a target and picked a target
audience for my audience for my
brief before filming brief before filming
my documentary. my documentary.
− information about Basic – no 15/2/2011 Basic – no
events, places and 14/10/2010 evidence evidence
people

identifying likely 15/2/2011 Basic – no

sources evidence
14/10/2010 No evidence

identifying and 15/2/2011 Basic – no

following-up leads 14/10/2010 No evidence evidence

sifting, collating and 15/2/2011 Basic – no

storing the 14/10/2010 No evidence evidence
information obtained
quantitative
research

quantitative research Used this in my 15/2/2011 Advanced used it

14/10/2010 questionnaire when when I was looking
I was preparing to for information
film my about climate
documentary. change
qualitative research

qualitative research Used this in my 15/2/2011 Advanced used it

questionnaire when when I was looking
I was preparing to for information
14/10/2010 film my about climate
documentary. change

researching the
content for a
production
• identify accurately Basic – no 15/2/2011 Competent – had
what you need to 14/10/2010 evidence to work with a
find out brief when
creating my
mocumentray
• identify how and Basic – no 15/2/2011 Basic – no
where you are likely evidence evidence
to get the necessary 14/10/2010
information

• recognise and Basic – I have kept 15/2/2011 Competent –

follow-up information my findings I a production logs
trails when they production log and
present 14/10/2010 schedule
themselves and keep
records of this
activity
• record the Basic – no 15/2/2011 Competent – I
information obtained evidence save all my work
accurately on my blog
14/10/2010

• collate (that is, sift 15/2/2011 Competent – I have

through, analyse, 14/10/2010 Competent – I have completed this
evaluate and completed this when analysing
organise) the when analysing information that I
information that I received through
information obtained
received through feedback.
feedback.
• store the 14/10/2010 Competent – I have 15/2/2011 Competent – I have
information so that it kept my information kept my information
is easily accessed in a blog. in a blog.
researching a
media product

• what the audience Competent – I have 15/2/2011 Competent – I have

(or market) is for the done this when I done this when I
product 14/10/2010 was profiling the was profiling the
audience that I was audience that I was
going to aim my going to aim my
documentary on. documentary on.
• how large that Basic – no 15/2/2011 Basic – no
audience (or market) evidence evidence
is 14/10/2010

• what an audience Competent – I have 15/2/2011 Competent – I have

thinks of a product done this in varies
14/10/2010 ways such as
questionnaires,
presentations and
also focus groups.
• how the product 14/10/2010 Competent – before 15/2/2011
done this in varies
ways such as
questionnaires,
presentations and
also focus groups.
Competent – before
compares to other I started filming my I started filming my
similar products documentary I documentary I
compared it to compared it to
other similar texts other similar texts
from different time from different time
scales and picked scales and picked
out key aspects in out key aspects in
all of them. all of them.