Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Elise Phillips Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews Basic/None
5/10/2010
questionnaires I made and
used
5/10/2010 questionnaires
for most of my
lessons, the
main one was
Pe.
Advanced
focus groups 5/10/2010 Basic/None
photography 5/10/2010 I had to take
photos of the
coast, for my
coursework
when we took a
trip to
Weymouth
Advanced
filming Basic/None
5/10/2010

recording and other 5/10/2010 For Geography

forms of observation we had to
record the
amount of cars
that went
passed on the
road.
Advanced
secondary research

ratings / circulation Basic/None

figures/ Hits/ Box 5/10/2010
Office

− audience and 5/10/2010 Basic/None

market profiles
− information about 5/10/2010 Media we had
events, places and to find out,
people
information for
the our
promotional
video
Competent
identifying likely Basic/None
sources
5/10/2010

identifying and Basic/None

following-up leads 5/10/2010

sifting, collating and Basic/None

storing the
information obtained
5/10/2010

quantitative
research

quantitative research Basic/None

5/10/2010

qualitative research

qualitative research In ICT they had

5/10/2010 to write
feedback on
 my vodcast for
example “was
the colour
scheme used
correctly in my
vodcast”
Competent

researching the
content for a
production
• identify accurately 5/10/2010 Basic/None
what you need to
find out

• identify how and Basic/None

where you are likely 5/10/2010
to get the necessary
information

• recognise and 5/10/2010 Basic/None

follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic/None

information obtained
accurately
5/10/2010
• collate (that is, sift Basic/None
through, analyse,
evaluate and
5/10/2010
organise) the
information obtained

• store the 5/10/2010 Basic/None

information so that it
is easily accessed

researching a
media product

• what the audience In English we

(or market) is for the 5/10/2010 got different
product
newspapers/
magazines. we
had decide
what audience
it was aimed at.
Competent
• how large that Basic/None
audience (or market)
is
5/10/2010

• what an audience Basic/None

thinks of a product
5/10/2010
• how the product 5/10/2010 Basic/None
compares to other
similar products