Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Jamie O’Sullivan Levels: Basic / Competent / Advanced

Research AUDIT Evidence AUDIT DATE Evidence AUDIT DATE Evidence

Method DATE ONE TWO THREE
/Technique
primary research
interviews Competent
I had an interview with Mr
Wilkinson my head master
5/10/2010 about how the school
recycle
questionnaires Advanced
5/10/2010 Gave out questionnaires in
ict when trying to find out
what the public would want

focus groups 5/10/2010 Never done

photography 5/10/2010 Basic

 I have done this in P.E when
looking at the perfect
position for hitting shots in
badminton
filming Never done

5/10/2010

recording and other 5/10/2010 Competent

forms of observation I have done this on a trip to
south end were we were
looking at the amount of
traffic

secondary research

ratings / circulation Never done

figures/ Hits/ Box
Office
5/10/2010

− audience and 5/10/2010 Competent

market profiles I have done this in English
when finding out target
audience for a book
− information about Never done
events, places and
people
5/10/2010
identifying likely 5/10/2010 Never done
sources
5/10/2010

identifying and Competent

following-up leads 5/10/2010 In media when talking to the
people from anxiety care

sifting, collating and Competent

storing the Done this ict when sorting
information obtained from information
5/10/2010

quantitative
research

quantitative research Basic

5/10/2010 Done in ict when finding out
how many people would be
at a fun fair I was organising

qualitative research

qualitative research Competent

Done in ict when trying to
get feedback on logo and
products that I had mad I
5/10/2010 have also done this in
drama when getting
feedback on my
performance simile I have
also done this in P.E when
getting feedback on a skill I
had done
researching the
content for a
production
• identify accurately 5/10/2010 Never done
what you need to
find out
• identify how and 5/10/2010 Never done
where you are likely
to get the necessary
information

5/10/2010
• recognise and Never done
follow-up information
trails when they
present
themselves and keep 5/10/2010
records of this
activity

• record the Basic

information obtained 5/10/2010 Done this in ict when
accurately receiving feedback and
information from
questionnaires

• collate (that is, sift Never done

through, analyse,
evaluate and
5/10/2010
organise) the
information obtained

• store the 5/10/2010 Competent

information so that it Done this in P.E when
is easily accessed storing documents and file
from the internet when doing
my as local course work
researching a
media product
• what the audience Basic
(or market) is for the 5/10/2010 Done this in product design
product and making a dvd cover

• how large that Never done

audience (or market)
is
5/10/2010

• what an audience Never done

thinks of a product 5/10/2010

• how the product 5/10/2010 Never done

compares to other
similar products