LOGO

Business Intelligence (0641611) Lecture Week-9: Penggunaan dan Karir

Beban: 2 SKS SEMESTER: VI (Enam)/Genap DOSEN: Djadja Achmad Sardjana, S.T., M.M. djadja.sardjana@widyatama.ac.id 0818-658980 & 0858-61625868
6/15/2011 Business Intellgence IF-UTama

The_Machine_is_ Us_ing_Us__Final _Version-4m33

6/15/2011

What is Business Intelligence (BI)?

IT-enabled business decision making based on simple to complex data analysis processes  Database development and administration  Data mining  Data queries and report writing  Data analytics and simulations  Benchmarking of business performance  Dashboards  Decision support systems

Business Intellgence IF-UTama

6/15/2011

Why BI?
Make more informed business decisions:  Competitive and location analysis  Customer behavior analysis  Targeted marketing and sales strategies  Business scenarios and forecasting  Business service management  Business planning and operation optimization  Financial management and compliance

Business Intellgence IF-UTama

6/15/2011

Business Intelligence Predictions for 2009 and Beyond

` Through 2012, more than 35 % of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets ` By 2012, business units will control at least 40% of the total budget for BI ` By 2010, 20% of organizations will have an industry-specific analytic application delivered via software as a service (SaaS) as a standard component of their BI portfolio ` In 2009, collaborative decision making will emerge as a new product category that combines social software with BI Platform capabilities ` By 2012, one-third of analytic applications applied to business processes will be delivered through coarse-grained application mashups
Gartner Research, Jan 2009, http://www.gartner.com/it/page.jsp?id=856714
Information_R_e volution-5m28

Business Intellgence IF-UTama

6/15/2011

Technologies Supporting BI
 Database systems and database integration  Data warehousing, data stores and data marts  Enterprise resource planning (ERP) systems  Query and report writing technologies  Data mining and analytics tools  Decision support systems  Customer relation management software  Product lifecycle and supply chain management systems

Business Intellgence IF-UTama

6/15/2011

Moving the Control of BI into the Hands of the Users: BI 2.0 Leveraging new Web 2.0 technologies to: Enhance the presentation layer and data visualization Provide information on-demand and greater customization Increase ability to create corporate and public data mashups  Allow interactive user-directed analysis and report writing
6 Business Intellgence IF-UTama

6/15/2011

Examples of BI Careers
BI careers cross over all industries: BI solution architects and integration specialists Business and BI analysts BI application developers and testers Data warehouse specialists Database analysts, developers and testers Database support specialists
Stephen Covey Video on Choosing Success-3m
7 Business Intellgence IF-UTama

BI Skill and Knowledge Clusters

` ` ` ` ` ` ` ` ` ` `

6/15/2011

Database theory and practice Data mining and relational report writing Enterprise data and information flow Information management and regulatory compliance Analytical processing and decision making Data presentation and visualization BI technologies and systems Value chain and customer service management Business process analysis and design Transaction processing systems Management information systems
8 Business Intellgence IF-UTama

Critical Technology Knowledge and Skills

6/15/2011

Knowledge of database systems and data warehousing technologies Ability to manage database system integration, implementation and testing Ability to manage relational databases and create complex reports Knowledge and ability to implement data and information policies, security requirements, and state and federal regulations
9 Business Intellgence IF-UTama

6/15/2011

Critical Business and Customer Skills and Knowledge

` Understanding of the flow of information throughout the organization ` Ability to effectively communicate with and get support from technology and business specialists ` Ability to understand the use of data and information in each organizational units ` Ability to present data in a user-centric framework ` Ability to understand the decision making process and to focus on business objectives ` Ability to train business users in information management and interpretation
10 Business Intellgence IF-UTama

6/15/2011

Multidimensional Analysis
For rapid analysis and display of large amounts of data: On-Line Analytical Processing (OLAP) Multidimensional/ hyper cubes OLAP operations: Slice, Dice, Drill Down/Up, Roll-up, Pivot OLAP vendors and products

11

Business Intellgence IF-UTama

6/15/2011

Data Warehousing
` Basics of data warehousing design and management ` Data warehouse architectures ` Data marts and data stores ` Data structures and data flow ` Dimensional modeling ` Extract, clean, conform and deliver ` Server management tools to package, backup and restore ` Database server activity monitoring and performance optimization
12 Business Intellgence IF-UTama

6/15/2011

Data Mining
Data mining: the extraction of predictive information from large databases. Data trend, connection and behavior pattern analysis Data quality Data mining tools Predictive and business analytics Descriptive and decision models Statistical techniques and algorithms
13 Business Intellgence IF-UTama

6/15/2011

Data Visualization
` Data representations ` Information graphics ` Data representation techniques and tools ` Visual representation trends and best practices ` Interactivity in data representation ` Tools and applications ` The user perspective on information presentation
http://www.smashingmagazine.com/2007/08/02/data-visualizationmodern-approaches/
14 Business Intellgence IF-UTama

6/15/2011

Working with Business and User Requirements ` Capturing and documenting the business requirements for BI solution ` Translating business requirements into technical requirements ` BI project lifecycle and management ` Key Performance Indicators (KPIs), actions, and stored procedures ` User education and training ` Data-based decision making ` Effective communication and consultation with business users
15 Business Intellgence IF-UTama

6/15/2011

Sample Role: Business Intelligence (BI) Specialist

` Business Intelligence (BI) Specialist works with business users to obtain data requirements for new analytic applications, design conceptual and logical models for the data warehouse and/or data mart and communicate physical designs to the database group. The BI specialist also develops processes for capturing and maintaining metadata from all data warehousing components.
16 Business Intellgence IF-UTama

6/15/2011

Sample Role: Business Intelligence Developer

` Business Intelligence Developer is responsible for designing and developing Business Intelligence solutions for the enterprise. The Developer works on-site at the corporate head quarters. Key functions include designing, developing, testing, debugging, and documenting extract, transform, load (ETL) data processes and data analysis reporting for enterprise-wide data warehouse implementations. Responsibilities include: working closely with business and technical teams to understand, document, design and code ETL processes; working closely with business teams to understand, document and design and code data analysis and reporting needs; translating source mapping documents and reporting requirements into dimensional data models; designing, developing, testing, optimizing and deploying server integration packages and stored procedures to perform all ETL related functions; develop data cubes, reports, data extracts, dashboards or scorecards based on business requirements.

17

Business Intellgence IF-UTama

6/15/2011

Sample Role: Business Intelligence Report Developer

` The Business Intelligence Report Developer is responsible for developing, deploying and supporting reports, report applications, data warehouses and business intelligence systems. Primary responsibilities include creating and automating quality control processes and methods, providing maintenance and enhancement of data warehouse reports, creating ad hoc data warehouse queries, solving data related reporting issues and documenting all reports created. The report developer must have experience in user facing roles (e.g. gathering requirements, establishing project objectives, leading meetings) and in developing, selecting and conducting user training as needed. The Developer also participates in all aspects of data warehouse projects including conceptualization, design, construction, testing, selection, deployment and post-support implementation.

18

Business Intellgence IF-UTama

6/15/2011

Resources
 http://www.spscc.ctc.edu/academics/programs/businessintelligence/class-description.html  http://bellevuecollege.edu/business/info_bus_intelligence.html  http://www.austincc.edu/techcert/microsoftbusintell.php  http://www.sju-online.com/programs/business-intelligencecurriculum.asp  http://www.setfocus.com/MastersProgram/curriculum_businessi ntelligence.aspx  Top 5 On-Premise CRM Software Systems http://www.crmsoftware360.com/crmsoftware.htm

19

Business Intellgence IF-UTama

6/15/2011

Definitions
` Data mining is the process of extracting hidden patterns from data. As more data is gathered, with the amount of data doubling every three years data mining is becoming an increasingly important tool to transform this data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery. Dashboards: Typically, information is presented to the manager via a graphics display called a Dashboard. A BIS (Business Intelligence System) Dashboard serves the same function as a cars dashboard. Specifically, it reports key organizational performance data and options on a near real time and integrated basis. Dashboard based business intelligence systems do provide managers with access to powerful analytical systems and tools in a user friendly environment. Enterprise resource planning (ERP) is a company-wide computer software system used to manage and coordinate all the resources, information, and functions of a business from shared data stores. Online analytical processing, or OLAP is an approach to quickly answer multidimensional analytical queries. OLAP is part of the broader category of business intelligence, which also encompasses relational reporting and data mining. The typical applications of OLAP are in business reporting for sales, marketing, management reporting, business process management (BPM), budgeting and forecasting, financial reporting and similar areas. The term OLAP was created as a slight modification of the traditional database term OLTP (Online Transaction Processing) Multidimensional/ hyper cubes: A group of data cells arranged by the dimensions of the data. For example, a spreadsheet exemplifies a two-dimensional array with the data cells arranged in rows and columns, each being a dimension. A threedimensional array can be visualized as a cube with each dimension forming a side of the cube, including any slice parallel with that side. Higher dimensional arrays have no physical metaphor, but they organize the data in the way users think of their enterprise. Typical enterprise dimensions are time, measures, products, geographical regions, sales channels, etc. Synonyms: Multi-dimensional Structure, Cube, Hypercube OLAP operations: Slice, Dice, Drill Down/Up, Roll-up, Pivot See this site for all these definitions: http://altaplana.com/olap/glossary.html#SLICE AND DICE
20 Business Intellgence IF-UTama

` `

` `

LOGO

www.themegallery.com

Business Intellgence IF-UTama

6/15/2011

21