GUJU ADS SWOT Analysis:A. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. B. 1. 2. 3. 4. C. 1. 2. 3. 4. D. 1. 2. 3. Strengths:Plan ad campaigns in an innovative and economical manner.

Provide transparent and effective results from existing ideas and proficiency. Develops Clients Business endeavors in an effective, productive and qualitative manner. 15 years of experience in Outdoor Advertising Industry. Combination of Creativity, Innovation, Latest technology, and Transparency. Share a healthy professional relationship with the clients. Innovative and value added solutions with commitment, dedication and excellence in services. Friendly staff exceeds customer expectations. Builds teams with expertise. Maintains open commercial sharing values and knowledge. Weakness:Limited scope for message(eg.no space for detailed text, phone number, location map) Sometimes it is anti-environmental if the advertiser has to chop off trees for visibility. May be hazardous during hurricane or strong wind which can cause damage to life and property. Handling multiple clients requires more effort. Opportunities:Should develop a separate sub branch in Bhandup as the business is expanding on a large scale. Different SBUs should be established wherever there is a scope to improve the business. As the company has 15 years of experience in the industry strategy should be to attract more clients. Chance to develop more healthy professional relationship with existing clients. Threats:Prime locations are controlled by big players for months, years. Cost of the competitors. External conditions affect the visibility(e.g. traffic jam, fog).