Proposal

Janani Yogeswaran

Audience
My target audience is Teenagers to Adults ( 13-21 ) People who listen to Pop music (Pop Enthusiasts) Mainstream Audience A.B.C.1 My model is going to be around the same age as my target audience so the audience will be able to relate to the model.

Genre

I am going to be doing a pop magazine

Institution
I am planning on publishing my magazine, through a powerful horizontally integrated company , independent publishing houses are not at known as a powerful one, so I want my readers to know the company so it could bring in a larger audience.

Representation
I will represent my artist in a girl next door image, so most girls will aspire to be like her and most men find her appealing.

My model will most likely wear something cute and trendy, I will most likely set me shoot in a winter tone, my model will pose in a natural position and it will not look posed. This reinforces the genre as pop is meant to be about being bubbly and full of life.

Psycho-graphics
My audience is A,B,C 1. People who are expected to by my magazine. A lot of people who are below that do not buy the magazine , as they do not have the income to do so. So my target audience is people who gain regular pocket money and have parents who earn a lot of money.