Questionnaire Results Analysis

Combining the handout questionnaires with the online questionnaires, we found out that: - Males answered 77.8% of the results. - Females answered 22.2% of the results. - A total of 61% of both genders enjoy Rock genres (bands chosen in choice of favoritism were Guns N Roses 29% and Aerosmith 17.6%) - 23.5% of the audience read The Rolling Stones magazine, while 35.3% read Kerrang. However, 29.4% answered that they did not read magazines. - 22.2% of the audience answered that they enjoyed watching music videos such as Scuzz, while 16.7% said they enjoyed watching the Kerrang music channel. Interestingly, 38.9% dont watch music videos. - 88.9% of our audience learns about upcoming bands through the Internet, while 38.9% learnt through word of mouth. Sales

Internet WOM Magazines Tv Radio Posters