Program:

MBA (eve)

Strategic marketing Management

Assignment Submitted to: Sir Mobeen UL Haq Submitted By: Faryal hayat 12018034-051

Strategic Group Mapping:

Companies belonging to same group having same strategies. When they start belonging to the same group, they come in one to one competition. Strategic Group Map of Shoe Industry: There are following parameters to analyze the strategy of the group. i. ii. iii. iv. v. vi. vii. Customer Positioning Price Product Service Level Frequency of new Design Injection Geographic coverage etc.

Price High

Price and Product Variety:

Marie Claire ECS Soul

Stylo Metro

Milli Low Product Variety Low Interpretation: High

This graphical analysis among price and variety of different shoe brands shows that Milli have low price and low product variety. Stylo, Metro, ECS and Soul and Marie Claire, all of them have almost same average prices and product variety is with little differences in the Pakistani market. Product Quality & Geographic Coverage:

Geographic Coverage National Soul Marie Claire Stylo

Regional

Milli

Metro ECS

Local Low HighProduct Quality