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  • Ancheta ENTREP ASSGN

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    La Mia Tazza Coffee was established in 2002 in Legazpi City, Albay as a popular coffee shop known for its Pili Cappuccino and Pili Tazzaccino drinks. It offered a relaxing environment and high quality coffee. Due to its success, the owner expanded to a second location and began franchising nationwide. The franchise fee is PHP400,000 and includes training, marketing assistance, and use of the brand name. Franchisees need a minimum PHP3.2 million capital and 30 square meter space.

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    La Mia Tazza Coffee was established in 2002 in Legazpi City, Albay as a popular coffee shop known for its Pili Cappuccino and Pili Tazzaccino drinks. It offered a relaxing environment and high quality coffee. Due to its success, the owner expanded to a second location and began franchising nationwide. The franchise fee is PHP400,000 and includes training, marketing assistance, and use of the brand name. Franchisees need a minimum PHP3.2 million capital and 30 square meter space.

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    5 views2 pages

    Ancheta ENTREP ASSGN

    Uploaded by

    Eon Tejada
    La Mia Tazza Coffee was established in 2002 in Legazpi City, Albay as a popular coffee shop known for its Pili Cappuccino and Pili Tazzaccino drinks. It offered a relaxing environment and high quality coffee. Due to its success, the owner expanded to a second location and began franchising nationwide. The franchise fee is PHP400,000 and includes training, marketing assistance, and use of the brand name. Franchisees need a minimum PHP3.2 million capital and 30 square meter space.

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    Ancheta, Ed Vincent C.

    BM 10202

    2/27/13

    ENTREPRENEUR
    La Mia Tazza Coffee was first established in 2002 and was very popular coffee shop located in Rizal Street, Legazpi city, Albay. La Mia Tazza Coffee are Italian words translated in english idiom as It is my cup of tea. Originally, Mr. Joseph Lim, owner of La Mia Tazza coffee, established a bakeshop business, but as the time went, he combined it with coffee menus. When the popularity of coffee sprout, the former bakeshop is being dominated and become a coffee shop.

    The company aims to offer a very aromatic and tasting coffee to its patrons. Also became popular in Legazpi City because of the Pili Cappuccino and Pili Tazzaccino, hot and cold coffee based drinks that are made excellent because of the combined flavor of pili nut.

    A very relaxing ambiance, good choice of music and a clean surrounding are also evident in every La Mia Tazza Coffee outlet. Customers can also avail of free internet connection (wi-fi) while sipping their favorite drink. The staffs are well-trained and are deployed in accordance with the companys code of conduct.

    Due to the excellent performance of the coffee shop, the company expands the service to Bicolanos thru the establishment of another outlet in Embarcadero, Legazpi city, Albay and now through franchising nationwide.

    Franchise Details: Franchise Fee : Php400,000.00

    Inclusive of:

    Use of Trade Name and Proprietary Marks Location Approval Training for Franchisee and Staff Procurement Program Marketing Assistance Opening Assistance Operations Manual Research and Development

    Initial Term : 5 years Capital Requirement : Php3.2 Million Royalty Fee : 5% of gross sales Required Space : minimum of 30 sqm.

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