A

TREATMENT
FOR A Advertisement

Media Academy Advert

PREPARED BY

Shaun Hayden

Connexcast Glenthorne High School Sutton Common Road Sutton Sm3 9ps 06haydens@glenthorne.sutton.sch.uk

14/05/13

CLIENT Glenthorne High School The Brief: You work for Connexcast, a company who specialise in making advertisements for TV and the Internet. The company have been hired by Glenthorne High Scholl

to advertise their sixth form academies. You have been asked to produce a 2530 second advertisement, which can be broadcast on local television and appropriate websites. You will be given a specific sixth form academy to advertise and a tight brief to stick to. It is proposed that the Advertisement will be of 25-30 seconds duration, filmed at Glenthorne High School and edited at our Sutton facility.

The advertisement will be aimed at 14-16 male and female this has been identified through my audience research. The advertisement will show (Students working at the academy and what the academy has to offer)

The advertisement will be aired on ITV 2

The main competitor(s) for this Advertisement will be Brit School. This has been identified through my market research.

Several locations have been visited and a shortlist has been drawn up: Suggested locations are: Glenthorne High School

The Advertisement will include the following: a) Voice Over

b) Titles c) Students working

d) Slogan e) Academy logo f) Glenthorne logo

g) Footage of facilities h) Contact details/ open days

Structure Initial Ideas The advertisement will be in colour and in PAL aspect ratio. The advertisement will start with the Glenthorne logo Cut to Students working on their projects, this will also be cut in-between the shots showing the facilities and short extracts from students work.

Budget Research Planning meeting Filming (state equipment hire and crew) 500 500 3660

Editing (state equipment hire and crew) Subtotal Production Contingency @10% Travel Expenses @40p per mile (How many miles do you think you will need to travel at a maximum?) Total production budget: 35.00

1000 5660

20.00

Schedule The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Connexcast will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished Media academy Advert will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date. The deadline for submission to the client is: 12/6/13 Sources of requirements Camera Tripod Fig rig Final cut Green screen Still camera Legal and Ethical Issues (State here the appropriate regulators for your product and any particular guidelines that you will have to follow)

Guarantee of Satisfaction Initial discussion on the media academy advert content will take place. Production equipment will be used in a safe operational manner at all times.

Connexcast is covered by Public Liability Insurance to the sum of 1,000,000. A copy of all rushes camera original material will be supplied on request in DVD format. A rough cut (initial trial edit) version of the media academy advert will be supplied for inspection and discussion. A meeting to discuss the final master version will be organised with a focus group of interested parties. The completed media academy advert will be provided on DVD for inspection. The completed media academy advert will not be released until the client is completely satisfied with technical quality and content.

Connexcast 15/05/13 Connexcast asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.