© ne ett ee te ¥ ae TRUONG DAI HOC CONG NGHIEP TP. HCM. VIEN CONG NGHE SINH HQC - THY'C PHAM. % ‘ FP RY BQ CONG THUONG PHAT TRIEN SAN PHAM THUC PHAM DE TAI TRA ATISO CAM THAO DONG CHAI ¥ y 2 A ._ EEE S SSS >) | (<< 7 dhe jl TP. HO CHi MINH wae 05/2011 2k Trang 1MYC LUC CHUONG 1: TONG QUAN... Dat vin dé 1.2. Déi tong nghién etru: 1.3, Mue tigu ctia 48 tai. 1.4, Nhigm vu clia d@ tai... CHUONG 2 XAY DUNG CHIEN LUGC PHAT TRIEN SAN PHAM... 2.1, Gia dinh cong vi 2.2, Phan tich SWOT.. 2.2.1. Diém manh (Strengths) 2.2.2. Bid yéu (Weeknesses) 2.2.3.Co hoi (Opporturnities).. 2.2.4.Neuy co ( threats)... CHUONG 3... vnunet a senna SANG LOC ¥ TUGNG VA XAY DUNG KHAI NIEM SAN PHAM 10 Ey oR gc aeatceg ee eet nae eevee fear eenaceeceecreeeeoeeeaat 3.2, Thao ludn chon ¥ tong... : : eeenenle 3.2.1, Mé ta san phim va sang loc 50 y/tuémg edn 10 ¥ tude... 3.2.2, Sang loe J tung 3.2.2.1 Banh gia theo sir eam nhan — bain dd nhiin thie (Perceptual Mapping Analysis)...29 3.2.2.3 Dinh gi 3.2.3. Lia chon xée dinh ed thude tinh, ede yéu t6 anh hone... CHUONG 4 : TONG QUAN VE NGUYEN LIEU. 4.1 iS oo 4.1.1 Lich sit 49 4.1.2 Bile didm thye Vat. consunsnmnnnnnnn easrertesteeeseresreneeoreeneenceneeet 4.1.3 Thinh phiin héa hec.. sur hip din cia san phim (Attractiveness Analysis) 34 Trang 24.1.4, Cong dung 2 4.2. CAM Hh’ sen nen 4.2.1. Dic tinh sink hoe 55 4.2.2, Thnh phn héa hoe... 4.2.3, Tae dung duge ly 43, Nude... 44, Duong 58 4.5, May mée — thiét bi seonsneenes a sssnnnensinenenenns SD 4.4. Qui trinh san xudt tr atiso cam thio dy ign... 4.4.1, Thuyét minh quy trinh. scene CHUONG 5. THIET KE THI NGHIEM ..... 5.1, THIET KE THI NGHIEM 5.1.1. Thi nghigm 1: Khdo sit ty Ig hoa: than : ld atiso trich ly trong thinh phan nurée atiso 64 5.1.2. Thi nghigm 2: Khao sat ty 18 mde trich ly eam thi... 66 5.1.3, Thi nghigm 3: Khao sit ty Ié phdi trdn atiso- cam thao... 68 5.1.4. Quy trinh san xudt thye té va thir thj higu al 5.1.4.1. Quy trinh sn xudt thye t& n 5.1.4.2. Thi thj higu neu tigu ding. n 5.2 KET QUA VA BAN LUAN 16 S.2.1, KET QUA cn serrnsrnne 7 7 16 §.2.1.1. Két qua khéo sit ty Ie phéi trén cac thanh phan atiso. 76 5.2.1.2. Két qua khdo sit ty 18 trich ly cam thio 3 5.2.1.3, Két qua khdo sét ty I phéi trOn atiso- cam thao, 1 5.2.1.4. Két qua thir thj hiéu.... 7 7 estes sovnemeee LOL 5.2.2. XU LY SO LIEU VA BAN LUAN....... . Error! Bookmark not defined. 5.2.2.1. Xit ly s6 ligu khio s ty Ig phdi tron cdc thanh phan ciia atisoErrer! Bookmark not defined. 5.2.2.2. Két qua khdo sat ty 1étrich ly cam thao ..........Errort Bookmark not defined. Error! Bookmark not defined. §.2.2.3. Két qua khdo sat ty 1é phdi tron atiso- cam thao. 5.2.2.5. Xi ly so ligu thir thi hiéu. 102 Trang 3