Pht trin sn phm thc phm

VIN CNG NGH SINH HC THC PHM ti:

H Ch Minh, thng 10, nm 2010

Pht trin sn phm thc phm

MC LC
CHNG 1: XY DNG CHIN LC PHT TRIN SN PHM.................................5 1.2. Tnh hnh hin ti ca cng ty:( phn tch Swop).................................................................5 1.2.1. im mnh( strengths):..................................................................................................5 1.2.2. im yu( weekneses):..................................................................................................5 1.2.3. C hi( opportunities):...................................................................................................5 1.2.4. Nguy c( threats):..........................................................................................................6 CHNG 2: PHT TRIN V SNG LC CC TNG...............................................7 2.2. th nghim nh gi cc tng:.......................................................................................10 2.2.1. nh gi theo s cm nhn - bn nhn thc:..........................................................10 2.2.3. S hp dn ca sn phm:............................................................................................12 * Tr me.....................................................................................................................................17 2.3. Sng lc cc thuc tnh:......................................................................................................17 3.1. Nguyn liu:........................................................................................................................28 3.1.1 Atiso:.............................................................................................................................28 3.1.2. Mt ong........................................................................................................................31 3.1.3. Mc tiu nhm ti........................................................................................................32 3.2. Qui trnh sn xut d kin:..................................................................................................34 3.3. thit k th nghim..............................................................................................................35 3.3.1 thit k th nghim:.......................................................................................................35 3.3.2. d tr nguyn liu, dng c, ho cht:.........................................................................35 3.3.3. Bng k hoch thc hin th nghim:..........................................................................36 3.3.4. tin hnh nh ga cm quan:.......................................................................................37 3.4. KT QU TH NGHIM V X L S LIU.............................................................39 sologane ca sn phm:.........................................................................................................44 Thit k bao b:......................................................................................................................45 4.1. phn tch i th cnh tranh:...............................................................................................56 4.2. Xy dng gi cho sn phm:...............................................................................................58 4.3. Xy dng chin lc bn hng:..........................................................................................59 4.5. chin lc qung co:.........................................................................................................60

Pht trin sn phm thc phm

CHNG M U
Nhu cu v mc sng ca ngy nay ca x hi ngy cng c nng cao. Cc sn phm mang tnh a dng v cht lng ngy cng c cng c v pht trin. Trong nhng iu kin , cc doanh nghip phi khng ngng i mi v t hon thin mnh trn tt c phng din: cc ngun lc sn xut , qun l sn xut kinh doanh, s ng x nhanh nhy vi nhng bin ng ca mi trng kinh doanh ...c th ni pht trin sn phm l mt lnh vc manh tnh sng cn vi mi cng ty. Kt qu cui cng ca vic pht trin sn phm thc phm l mang n cho ngi tiu dng cc loi thc phm m h mong mun. Hin nay th trng sn phm nc gii kht kh si ng, c bit l th gii nc ung tt cho sc khe, chng ung th, khng cha cht bo qun c ngi tiu dng la chn hng u, trong c cc loi nc ung chic xut t tr Theo nh gi chung, th trng ngnh nc ung ng chai gn y c s chuyn bin rt r Nc ngt c gas gim 5% th phn. Nc gii kht c ngun gc t thin nhin ung lin tng 12%. Ngi tiu dng v ang nhn thc cao hn v cc loi thc ung tin dng ny. gn 50% ngi tiu dng ang chuyn sang cc loi nc ung c cha vitamin, t ngt, mi v t nhin. ng trc nhng thc trng nh vy Cng ty TNHH I PHT phi theo xu hng chung ca ngi tiu dng, nghin cu v pht trin sn phm ung c li cho sc khe.

Pht trin sn phm thc phm

K HOCH THC HIN: Tun1:xy dng chin lc pht trin chung ca cng ty Tun2: a ra 50 tng Tun3: sng lc t 50 tng xung 10 tng v xung 3 tng quan trng Tun 4: sng lc thuc tnh chn tng ch o. Tun5: xy dng qui trnh sn xut d kin, thit k la chn qui trinh ti u. Tun6: thit k bao b, nh gi sn phm.

Pht trin sn phm thc phm

CHNG 1: XY DNG CHIN LC PHT TRIN SN PHM. 1.1. Gii thiu: I PHT l cng ty mi thnh lp s sn xut v kinh doanh mng thc phm ung. Nhm R&D gm 5 thnh vin tr c lng nhit tnh, cng hin ht mnh cho cng vic ca cng ty: 1. Nguyn Th Ngc Hng 2. Nguyn c Hu 3. Nguyn c Hu 4. L Th B Ngc 5. ng Tin Vng . Do l cng ty mi thnh lp non tr cha c ch ng trn th trng cho nn cng ty phi lp ra mc tiu r rng trong chin lc pht trin thm nhp vo th trng, cng ty phi xc nh k hoch, nhng chng trnh hat ng, d n pht trin, cc nhim v cn lm. Mc tiu trc mt ca cng ty l tung ra th trng sn phm nc gii kht mi ca cng ty. Sn phm phi t cc tiu ch nh sau: sn phm mang m du n ca cng ty, ph hp vi nhu cu ca ngi tiu dng, c ngi tiu dng chp nhn, c kh nng cnh tranh cao vi cc sn phm ca cc cng ty i trc, ng thi kh nng thu li nhun l kh thi. 1.2. Tnh hnh hin ti ca cng ty:( phn tch Swop) 1.2.1. im mnh( strengths): L mt cng ty mi thnh lp tt c mi ngi ang rt trn y nhit huyt khng nh v pht trin cng ty. Vi h thng thit b hin i nng cao sn lng v gim chi ph, hao ht t gim gi thnh sn phm tng sc cnh tranh 1.2.2. im yu( weekneses): Cng ty mi thnh lp v mi bt u tham gia vo th trng ung nn cn thiu kinh nghim v qun l, maketting, tip th. Vn cha c sc ht i vi nhn ti n lm vic cho cng ty. Do ngun vn cn hn hp nn vic u t trang thit b, my mc hin i cn hn ch. 1.2.3. C hi( opportunities): Vit nam l mt nc ng dn s, th trng ung vn ang cn rt ln. Th trng ung ang c xu hng chuyn t cc loi nc gii kht c gas, hng liu
5

Pht trin sn phm thc phm

tng hp sang cc loi c ngun gc t thin nhin, c li cho sc khe. Vi s pht trin ca khoa hoc k thut thit b my mc ngy cng hin i gip t ng ha quy trnh, nng cao cht lng sn phm. Nh nc ta hin nay cng c nhng chnh sch ng h kinh t cc cng ty mi thnh lp. cc ngn hng cng thong hn trong vic vay vn kinh doanh v sn xut. 1.2.4. Nguy c( threats): Cng ty mi thnh lp nn vic tung ra sn phm mi v to dng lng tin khch hng bc u s rt kh khn. ng vng trn th trng cn phi c thi gian di. Cn c mt chnh sch kinh doanh hp l. Tn nhiu chi ph trong vic qung co. Hin nay trn th trng c nhiu cng ty v sn phm nc gii kht tn tui to c lng tin ni khch hng nn vic cnh tranh s rt kh khn. 1.3. Chin lc: Da trn tnh hnh ca cng ty chin lc cng ty a ra: Tiu ch cho sn phm mi: - Tnh cht ca sn phm: Sn phm phi hi ha gia tnh cht cm quan (mu, mi, v ) v gi tr dinh dng. - Nguyn liu: Nguyn liu sn xut phi ln sn xut qui m cng nghip, d dng thu mua, tm kim. gi c hp l. - Sn phm phi cha c trn th trng hoc c dng khc mang tnh km u vit hn. - So snh vi sn phm c trn th trng: phi ni bt hn v tnh cht hoc gi c. - Gi c: phi ph hp vi i tng khch hng chn. - Thit b: cng ngh, thit b n gin, c th p ng. - Kh nng sn xut qui m ln: c kh nng sn xut qui m cng nghip.

Pht trin sn phm thc phm

CHNG 2: PHT TRIN V SNG LC CC TNG 2.1. Cc tng pht trin sn phm: Tn nhm: Cng Ty TNHH I PHT.

M vn tt STT tng/Idiea Pht trin sn phm thc phm Sn phm

t u im Nguyn liu d tm kim, di do, sp c trn th trng nhng dng khng c gas. Nhc im i hi thit b hin i, sn phm mi cha c bit n, Sn phm khng ng khng ph hp cho i tng thch ngt, ngi tiu dng d nhn bit c hng c ngun gc tng hp do sn phm khng c mu ca nguyn liu Sn phm cn c thi gian ngi tiu dng bt n, mt s ngi quen s dng cc sn phm ru truyn thng Tn thnh vin

Tr c gas

Nuc, ng, tr xanh, CO2, xanh acid citride, ngt nh,trong sut,

hu

R tin, d sn xut, Nc Nc, ngun khong b hng tri nguyn liu sung hng cy cc loi di do, tri cy khng i hi thit b cao

hu

B sung hng cam d ung i vi mt s ngi khng quen s dng Ru, Ru mi sn phm c ng, cam cn, sn hng phm ph hp cho gii tr nng ng. ngun nguyn liu d tm. Ru, Mi, l, Ru mi ng, kch thch trng c hng trng ngi tiu c dng, Mi, l, Ru Ru mi kch thch ng, mi chm rut ngi tiu chm rut dng, 8 Sn phm mi, c li Nc, cho sc Tr atiso

hng

Kh tm nguyn liu Kh tm nguyn liu

hng

hng

mt

Pht trin sn phm thc phm

Bng 10 tng: m t vn tt sn phm Ru, ng, hng Nc, atiso, mt ong, ng, hng

STT 1 2

tng/ idea Ru mi cam Tr atiso ong ng chai Tr xanh me mt

Tn sv hng hu

Nc, tr xanh, me, ng, hng, mu, cht bo qun, v ngt, chua nh Nc, chm Nc gii kht chm,hng ln men chm chm Tr gng Nc, tr, gng, ng, hng,

ngc

hng

5 6

hng ngc

Nc sn dy Nc, sn dy, hng cam hng cam, ng Nc, sa u Sa u nnh nnh, ng, hng hng su ring su ring nc, tr xanh, Tr xanh hng hng xm da, xm da ng, thm ngon Tr h th tm nc, h th , sen tm sen, ng nc, hng nc xoi ln xoi t nhin, men cn nh, thm ngon

hu

8 9 10

hng hu hng

Pht trin sn phm thc phm

2.2. th nghim nh gi cc tng: 2.2.1. nh gi theo s cm nhn - bn nhn thc:

C AO

Tr h th tm sen nc xoi ln men Nc gii kht ln Tr atiso mt ong ng men chm chm chai Tr xanh hng xm da Nc sn dy hng cam Sa u nnh hng su ring Tr gng Tr xanh me

Ru mi cam

Gi c

THP THP s tin li 2.2.2. phn tch s chnh lch: CAO

10

Pht trin sn phm thc phm

Hin nay cc sn phm nc gii kht rt a dng: cc sn phm tr xanh cc loi, nc gii kht c gas, nc tri cycc sn phm ny ngy cng a dng, vi cc sn phm ca cc thng hiu ni ting nh: Tn Hip Pht, pepsi, cocacola, Urc, Tribico,

Sc mua sn phm nc gii kht ca ngi tiu dng rt ln, c bit l trong nhng ma nng nng, ma tt, nhng hn ch trong ma ma, ma lnh. Hin nay nhu cu ca ngi tiu dng ang hng n nhng sn phm nc gii kht va gii kht va c li cho sc khe, c ngun gc thin nhin, hn ch s dng nhng ph gia c hi cho sc khe. Mc d trn th trng c nhiu loi nc gii kht tuy nhin nhng loi p ng c nhu cu ca ngi tiu dng.
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Pht trin sn phm thc phm

2.2.3. S hp dn ca sn phm: Li ch: im 1 rt thp 5 nm 1 nm Khng quan tm

im s Bao nhiu? Khi no thu c? Thu c trong bao lu S nhn nhn t pha cng ty Tng cng = 20 im

3 Trung bnh 3nm Vi nm h tr

5 rt nhiu Ngay trong nm nay Nhiu nm Tuyn dng

Ri ro v mt k thut: im im s 1 Tnh tp phc

cn c nhiu cn i mi sng kin su sc

phi tm Khng chc kh nng kim hay mua l s c ngi tin hnh mt vi cng lm c ngh/ k nng

10 vt qu Thc y cng ngh sn to li nhun c Cc nhn vin ca cng tt c sn ty c th t pht sn trin cc cng ngh Chng ta c bng sng ch

bng sng ch thuc s hu Chng ta c quyn s quyn s hu chung ( cng th c cho hu ca i th b ) php s dng cnh tranh Ri ro v mt kinh t: im im s 1 2 3 mt s Ngay c ti ngi cha Khng ai Nhu cu ca cng vy cc thc s tha mun s dng khch hng nhu cu tha mn nhng sn phm mn khng nhn bit c Tip th ti u l cc Cng th c khch
12

4 Khch hng cn n v bit chc h cn ci g tt c cc

Pht trin sn phm thc phm

trng cc khch hng khch hng mi khc hin ti hng Xu hng th trng ang gim

khch hng hin ti u l khch hng tim nng Khng thay ang tng Khng th i, n nh, c trng v m d on c th d on rng c xc Khng gy nh c th tc ng xu nng cao v tr ch c mt t cng ty xc lp th trng c th trng cnh tranh hng nhng ch l tun nhng cng ty th ng

nhng khch hng mi v c

Khng d d on on c, c Kt qu ca c, khng c nhiu kh nng s iu chnh kh nng gy gy tc ng tc ng xu xu C nhiu cng ty cng th trng Cc i th a ra sn c mt hay hai cnh tranh phm nhng cng ty chi phi khng c cng ty chi phi tng cng = 20im

S ph hp vi chin lt ca cng ty: im im 1 3 5 Quan trng i ngc li vi vi chin lt ca chin lt ca cng Bnh thng cn thit ni a ty Quan trng i ngc li vi vi chin lt ton chin lt ca cng Bnh thng cn thit cu ty Nn tng ca da vo mt sn da vo mt da vo mt h chin lt phm nhm sn phm thng kh nng m ch kinh doanh tt cho ton b Vi khu vc rng kinh doanh ni a h thng kinh doanh Cc mi quan h C th ph hng Nng cao mi vi khch hng/ i Khng tc ng mi quan h quang h tc chuyn sang th Tc ng ln c Lm tng s Khng cn bng mong cu sn xut cnh tranh mun tng cng = 30 im

13

Pht trin sn phm thc phm

Da vo cc bng im trn v cho im tng sn phm: s a u nnh hn g su ring 5 3 T r xanh hn g xm da 3 3

r sn phm u mi cam

T r atiso mt ong

n c ln T T men r r me chm gng chm

n c sn dy hng cam

T r h th tm sen

n c xoi ln men

Li ch Bao 3 5 nhiu Khi no thu 3 3 c? Thu c 3 5 trong bao lu S nhn nhn t 1 3 pha cng ty ri ro v mt k thut Tn h phc 1 7 tp kh nng 4 7 tin hnh quy n s 1 7 hu Tnh mi Nhu cu ca 3 4 khch hng

5 5

3 3

5 5

5 3

5 3

3 3

1 1 0 7 0

7 1

14

Pht trin sn phm thc phm

Ti p th ti cc 1 3 3 3 khch hng hin ti Xu hng 1 4 4 2 th trng kt qu ca 2 3 3 1 s iu chnh Cc i th 3 1 1 3 cnh tranh s ph hp vi chin lc cng ty Qua n trng i vi chin 3 5 5 3 lc ca ni a Qua n trng i vi chin 3 3 3 3 lt ton cu nn tng ca 1 1 1 1 chin lc kh 3 5 3 3 nng m rng kinh
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1 1

1 1

1 5

1 3

1 1

1 3

Pht trin sn phm thc phm

doanh Cc mi quan h vi khch hng/ i tc Tc ng ln c cu sn xut Tn g

3 7 4 9

3 6

3 6 3

3 6 7 4

3 5 3

3 7

42

46

54

49

Xp loi sn phm t 1 10: STT s khc Nhu cu li ch Tn sn s thiu bit vi cc ca khch ca khch phm ht sn phm hng hng khc kt hp Trn th Tr atiso C li vi mt ong Cao trng cha mt ong cho sc khe rt tt cho p ng sc khe Tr h C tc Trn th sn phm th tm cao dng cho trng cha mi sen sc khe nhiu to c chua bng Trung Thanh nhiu sn Tr me cc acide bnh nhit phm tng hu c co t trong qu me sa u sn phm Trung Dinh kt hp nnh hng cng loi a bnh dng cao vi su ring su ring dnh dng th ng chai, Vo ma tin li trng cha hng thm Tr gng lnh v ma theo ma p ng ca gng, ma cao c to s m nng
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Pht trin sn phm thc phm

Tr xanh hng xm da

thp

tin li

cnh kt hp tranh vi vi hng l nhiu sn da phm sn phm sn phm mi mi ngi tiu dng cha bt ti mi l nhiu v cc sn phm ln men ngi tiu dng cha bt ti Chm nhiu v cc chm mi l sn phm ln men th trng c Hng nhiu chng cam hp dn loi

10

nc sn Dinh Cha xc dy hng dng, thanh nh cam mt c th sn phm cn thp, Nc ph hp gii thp xoi ln men n v ngi khng ung c ru sn phm Nc cn thp, gii kht ln ph hp gii thp men chm n v ngi chm khng ung c ru a dng sn phm Ru thp ru mi mi cam trn th trng

3 sn phm quan trng: * Tr atiso mt ong * Tr h th tm sen * Tr me 2.3. Sng lc cc thuc tnh: bng sng lc thuc tnh: Tn sn phm: Tr atiso mt ong i tng khch hng: Mc quan trng Thp X t

thuc tnh ti t ngun nhin

Trung bnh x

Cao

17

Pht trin sn phm thc phm

tt cho sc khe Dinh dng t bo Nng lng thp tin li Mi v Mu sc Hnh thc C cu An ton s nguyn vn ca bao b s hp dn ca bao b Gi thp thi hn s dng di

X x X X X X X x X X X X X X

nhng yu t nh hng n cc thuc tnh: Cc yu t lin quan cho im 1 - 10 ( 1 = khng nh hng, 10 = nh hng rt ln ) thuc thi Tc tnh Thnh x l nh gian bo PH ng c Oxy phn nhit sng qun hc 8 7 6 7 9 4 6 ti t ngun t 5 9 1 8 9 2 4 nhin tt cho sc 10 9 5 7 4 3 3 khe Dinh 10 10 7 10 6 1 1 dng t bo 9 1 1 1 1 8 9 Nng lng 10 9 1 1 1 1 1 thp tin 9 8 1 4 4 2 2 li Mi 10 10 7 9 4 3 6
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Pht trin sn phm thc phm

v Mu sc Hnh thc C cu An ton s nguyn vn ca bao b s hp dn ca bao b Gi thp thi gian s dng di 9 2 6 9 1 10 1 6 10 7 3 1 2 9 4 10 1 8 7 6 8 9 8 3 10 10 7 2 4 7 9 8 2 5 6

1 10 7

8 1 10

2 1 6

6 1 5

10 1 7

4 1 8

3 1 7

Tn sn phm: tr h th tm sen i tng khch hng: Mc quan trng Thp X

Thuc tnh ti t ngun t nhin tt cho sc khe Dinh dng t bo Nng lng thp Tin li Mi v Mu sc Hnh thc C cu An ton

Trung bnh

Cao X X X

X x X X X X X X
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Pht trin sn phm thc phm

s nguyn vn ca bao b s hp dn ca bao b Gi thp thi hn s dng di nhng yu t nh hng n cc thuc tnh:

x X X

Cc yu t lin quan cho im 1 - 10 ( 1 = khng nh hng, 10 = nh hng rt ln ) thuc thi Tc tnh Thnh x l nh gian bo PH ng c Oxy phn nhit sng qun hc 6 5 1 5 4 1 1 ti t ngun t 3 1 1 1 1 1 1 nhin tt cho sc 10 8 5 4 2 4 5 khe Dinh 10 7 2 3 5 5 3 dng t bo 9 1 1 1 1 1 1 Nng lng 9 2 1 2 1 1 1 thp tin 7 8 1 1 1 1 1 li Mi 10 9 6 5 8 2 8 v Mu 9 10 2 8 5 9 9 sc Hnh 1 3 1 1 6 1 1 thc C 1 2 1 7 6 4 3 cu An 9 9 6 6 7 4 3 ton
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Pht trin sn phm thc phm

s nguyn vn ca bao b s hp dn ca bao b Gi thp thi gian s dng di

1 8 9

4 6 10

1 1 5

1 1 6

5 1 5

2 1 6

1 1 7

Tn sn phm: TR ME i tng khch hng: mc quan trng thp X

Thuc tnh ti t ngun t nhin tt cho sc khe Dinh dng t bo Nng lng thp Tin li Mi v Mu sc Hnh thc C cu An ton s nguyn vn ca bao b s hp dn ca bao b Gi thp thi hn s dng di

Trung bnh x x x

Cao

X X X X X x x X X x X X

21

Pht trin sn phm thc phm

nhng yu t nh hng n cc thuc tnh: Cc yu t lin quan cho im 1 - 10 ( 1 = khng nh hng, 10 = nh hng rt ln ) thuc thi Tc tnh Thnh x l nh gian bo PH ng c Oxy phn nhit sng qun hc 8 5 1 4 4 1 1 ti t ngun t 9 4 1 4 1 1 1 nhin tt cho sc 9 7 1 1 2 2 2 khe Dinh 10 7 2 5 6 2 2 dng t bo 7 5 6 5 2 3 4 Nng lng 8 2 1 1 1 1 1 thp tin 5 8 1 1 1 1 1 li Mi 10 5 8 2 1 1 2 v Mu 10 9 4 8 1 4 4 sc Hnh 1 1 1 1 6 1 1 thc C 1 1 1 1 6 1 1 cu An 9 7 3 5 7 2 2 ton s nguyn 1 5 1 3 9 3 3 vn ca bao b s hp dn 1 5 1 2 9 6 7 ca bao b Gi 10 2 2 1 1 1
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Pht trin sn phm thc phm

thp thi gian s dng di

Cu hi iu tra: Sn phm 1: tr Atiso mt ong 1/ bao lu th bn mua sn phm tr ung lin mt ln: a. t nht 2 ln trong ngy b. mi ngy 1 ln c. 2 ngy 1 ln d. mi tun 1 ln e. hn 1 tun 1 ln 2/ khi la chn cc sn phm ung iu bn quan tm nht l: a. sc khe b. gi c c. thng hiu d. s thch e. khc ( ghi r ): 3/ bn c cho l sn phm tr atiso mt ong rt u vit so vi cc sn phm tng t trn th trng khng a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 4/bn sn sn b ra bao nhiu tin mua sn phm tr Atiso mt ong: a. 5ngn b. 6 ngn c. 7 ngn d. 8 ngn e. 9 ngn 5/ bn c ngh l nhng ngi khc cng thch sn phm ny khng: a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 6/ bn c ngh g v mi cho sn phm ny khng: a. mi mt ong b. mi tri cy c. mi vani d. mi chocola e. khng quan tm n mi 7/ bn c ngh g v v cho sn phm ny khng: a. ngt nh b. v chua nh c. hu v ngt d.v cht nh e. v khc ( ghi r ). 8/ im g ca sn phm ny lm bn thch: a. s thanh nhit ca Atiso b. v ngt ca mt ong c. gi tr dinh dng c. gi tr cha bnh e. khc ( ghi r ) 9/ nu bn c cung cp thm v thng tin sn phm ny rt c li cho sc khe ca bn th bn c mua thm sn phm ny khng:
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Pht trin sn phm thc phm

a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 10/ bn c ngh g cho bao b ca sn phm ny khng? a. lon 330ml b chai thy tinh 250ml c. chai nha 350ml d. chai nha 500ml e. hp giy 330ml sn phm 2: tr h th tm sen 1/ bao lu th bn mua sn phm tr ung lin mt ln: a. t nht 2 ln trong ngy b. mi ngy 1 ln c. 2 ngy 1 ln d. mi tun 1 ln e. hn 1 tun 1 ln 2/ khi la chn cc sn phm ung iu bn quan tm nht l: a. sc khe b. gi c c. thng hiu d. s thch e. khc ( ghi r ): 3/ bn c cho l sn phm tr h th tm sen rt u vit so vi cc sn phm tng t trn th trng khng a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 4/bn sn sn b ra bao nhiu tin mua sn phm tr h th tm sen : a. 5ngn b. 6 ngn c. 7 ngn d. 8 ngn e. 9 ngn 5/ bn c ngh l nhng ngi khc cng thch sn phm ny khng: a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 6/ bn c ngh g v mi cho sn phm ny khng: a. mi mt ong b. mi tri cy c. mi vani d. mi chocola e. khng quan tm n mi 7/ bn c ngh g v v cho sn phm ny khng: a. ngt nh b. v chua nh c. hu v ngt d.v cht nh e. v khc ( ghi r ). 8/ im g ca sn phm ny lm bn thch: a. gi tr y hc ca h th b. v ca tm sen c. gi tr dinh dng c. gi tr cha bnh
24

Pht trin sn phm thc phm

e. khc ( ghi r ) 9/ nu bn c cung cp thm v thng tin sn phm ny rt c li cho sc khe ca bn th bn c mua thm sn phm ny khng: a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 10/ bn c ngh g cho bao b ca sn phm ny khng? a. lon 330ml b chai thy tinh 250ml c. chai nha 350ml d. chai nha 500ml e. hp giy 330ml sn phm 3: tr me 1/ bao lu th bn mua sn phm tr ung lin mt ln: a. t nht 2 ln trong ngy b. mi ngy 1 ln c. 2 ngy 1 ln d. mi tun 1 ln e. hn 1 tun 1 ln 2/ khi la chn cc sn phm ung iu bn quan tm nht l: a. sc khe b. gi c c. thng hiu d. s thch e. khc ( ghi r ): 3/ bn c cho l sn phm tr me rt u vit so vi cc sn phm tng t trn th trng khng a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 4/bn sn sn b ra bao nhiu tin mua sn phm tr me : a. 5ngn b. 6 ngn c. 7 ngn d. 8 ngn e. 9 ngn 5/ bn c ngh l nhng ngi khc cng thch sn phm ny khng: a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 6/ bn c ngh g v mi cho sn phm ny khng: a. mi mt ong b. mi tri cy c. mi vani d. mi chocola e. khng quan tm n mi 7/ bn c ngh g v v cho sn phm ny khng: a. ngt nh b. v chua nh c. hu v ngt d.v cht nh e. v khc ( ghi r ).
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Pht trin sn phm thc phm

8/ im g ca sn phm ny lm bn thch: a. gi tr ca tr xanh b. v chua ca me c. gi tr dinh dng c. gi tr cha bnh e. khc ( ghi r ) 9/ nu bn c cung cp thm v thng tin sn phm ny rt c li cho sc khe ca bn th bn c mua thm sn phm ny khng: a. chc chn nh vy b. hu nh l ng c. c th dng d. dng nh khng ng e. khng ng 10/ bn c ngh g cho bao b ca sn phm ny khng? a. lon 330ml b chai thy tinh 250ml c. chai nha 350ml d. chai nha 500ml e. hp giy 330ml trong 3 sn phm bn thch sn phm no? a. tr atiso mt ong b. tr h th tm sen c. tr me.

26

Pht trin sn phm thc phm

KT QU IU TRA: 73% chn sn phm tr atiso mt ong: 20% chn sn phm tr me 7% chn sn phm tr h th tm sen

BIU KHO CC SN PHM TRN NGI TIU DNG

% 80
70 60 50 40 30 20 10 0 TR ATISO MT ONG TR ME SN PHM TR H TH TM SEN

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Pht trin sn phm thc phm

CHNG 3: PHT TRIN SN PHM NGUYN MU TRONG PHNG TH NGHIM

3.1. Nguyn liu: 3.1.1 Atiso: 3.1.1.1. thnh phn ha hc: Trc khi bt tay vo lm ra sn phm, chng ta phi tm hiu v thnh phn, li ch, ma v, gi c ca cy Atiso. Trc y ngi ta cho rng hot cht l Cynarrin. Nhng nghin cu gn y chng minh rng c nhiu hot cht khc nhau ch khng ring g Cynarrin (Ernst E. Naturamed 1995). Trong Atis cha 1 cht ng c phn ng Acid gi l Cynarin (Acid 1 - 4 Dicafein Quinic). Cn c Inulin, Tanin, cc mui kim loi K (t l rt cao), Ca, Mg, Natri. L Atis cha: +.Acid hu c bao gm: Acid Phenol: Cynarin (acid 1 - 3 Dicafeyl Quinic) v cc sn phm ca s thy phn (Acid Cafeic, acid Clorogenic, acid Neoclorogenic). Acid Alcol. Acid Succinic.

+.Hp cht Flavonoid (dn cht ca Luteolin), bao gm: Cynarozid ( Luteolin - 7 - D Glucpyranozid), Scolymozid (Luteolin - 7 - Rutinozid - 3 - Glucozid). +.Thnh phn khc: Cynaopicrin l cht c v ng, thuc nhm Guaianolid. Dc in Rumani VIII qui nh dc liu phi cha trn 1% Polyphenol ton phn v 0,2% hp cht Flavonoid. Theo R.Paris, hot cht (Polyphenol) tp trung l, c nhiu nht phin l (7,2%) ri n ho (3,48%), n cm hoa, r, cung l.

28

Pht trin sn phm thc phm

L cha nhiu hot cht nht: 1,23% Polyphenol, Clorogenic acid 4%, hp cht Flavonoid (c bit l Rutin), sau n thn (0,75%), r (0,54%). Dn cht Caffeic nh Clonogenic acid, Neoclorogenic acid, Cyptoclorogenic acid, Cynarin. Sesquiterpen lacton: Cynarpicrin, Dehydrocynaropicrin, Grossheimin, Cynatriol. Hot cht trong phin l cao gp 10 ln trong cung l. L non cha nhiu hot cht (0,84%) hn l mc thnh hnh hoa th mt t (0,38). Nu sy nhit cao th l mau kh nhng li mau mt hot cht. nhit thp, vic lm kh s lu hn. L cn c n nh trc ri mi chuyn thnh dng bo ch. Ngn c hoa cha Inulin, Protein (3,6%), du bo (0,1%), Carbon Hydrat (16%), cht v c (1,8%0, Ca (0,12%), P (0,10%), Fe (2,3mg/100g), Caroten (60 Unit/100g tnh ra Vitamin A). Thn v l cn cha mui hu c ca cc kim loi K, Ca, Mg, Na. Hm lng Kali rt cao. Hoa Atis n rt tt cho sc khe, n cung cp khong 9,3% carbohydrate, 1,5% cht x, rt t cht bo v protein. Nng lng cung cp rt thp, ch khong 40 n 50 kcal nhng li rt giu vitamin v cht khong nh potassium, phosphorus, calcium, sodium, sulphor v magnesium.Hoa c bit thch hp cho ngi b i tho ng do c rt t ng. Hoa cng gip thi bt cht c cho nhng ngi mt cn bng do ung nhiu ru. R: hu nh khng c dn cht ca Cafeic acid, bao gm c Clorogenic acid v Sesquiterpen lacton. R ch u thng tiu ch khng c tc dng tng tit mt (Herbal Medicine 1999).

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Pht trin sn phm thc phm

3.1.1.2. Cng dng Atis c tn khoa hc l Cynara Scolynus Lour do ngi Php a vo Vit Nam v c trng nhiu nht ti Lt, ri n Sa Pa, Tam o (nhng ni c kh hu n i). Hot cht chnh ca atis l cynarine c v ng, c tc dng nhun gan, mt, thng tiu tin, kch thch tiu ha... Atis c dng di cc dng: Tr atis gm cc b phn: thn, r, hoa, l - l loi thuc ung c tc dng tt cho gan v li tiu. Hoa atis l mt loi rau cao cp. Nn chn nhng bng atis mp, cha n (khng nht thit phi chn hoa to, v loi ny gi, t cm). Ngi ta thng dng atis nu vi tht, xng, chn gi... c coi l mt mn n b dng, cao cp. Hin ngnh y t sn xut atis thnh nhng vin nang hoc cao lng l loi thuc c tc dng nhun gan, mt, li tiu. Ni chung, nhng ngi b cc bnh v gan mt (vim gan, thiu nng gan, x gan...) nn dng atis lu di - Cng dng ca Atiso +. Giu vitamin v cht khong Mt lng Atiso trung bnh p ng 20% nhu cu vitamin C ca c th trong 1 ngy, cung cp khong 60calo ng thi giu kali v magi nn rt tt cho tim mch. Kh nng chng li qu trnh xy ho ca Atis gip c th chng li cc bnh tt. + Tt cho h tiu ho
30

Pht trin sn phm thc phm

Gan yu, hot ng km s khng kp tiu ho lng thc n c th a vo gy au d dy, y bng, au bng sau khi n v kh tiu, Atis kch thch gan tit mt gip h tiu ho hot ng tt. Nhiu nghin cu khoa hc pht hin ra nhng tin trin r rt khi iu tr chng kh tiu bng chit xut astis. + Gim Cholesterol v bnh tim Astiso hn ch cholesterol t cc cht bo c th hp thu, gan khng tit mt gy tng cholesterol cho c th nn nhng ngi mc cc bnh v gan thng c ch s cholesterol cao. Astis kch thch gan tit mt nn gip gim Cholesterol. Nghin cu c ch ra rng dng chit xut Astis trong thi gian 6 tun gim lng cholesterol xu LDL xung cn hn 22 %. Astisi nga vic hnh thnh nhng cholesterol mi vng gan. + Gim lng ng trong mu Gan tit ra mt tiu ho thc phm v cht bo c th a vo ng thi gi lng ng d di dng glycogen ri bin i li thnh glucose cung cp cho mu.y l 1 h thng hot ng hon ho trong c th. Tuy nhin mt s ngi, gan lm vic lin tc to ra qu nhiu glucose m mu khng cn ti, lng glucose tha ny gy ra bnh tiu ng v cc vn sc kho khc.Qua nghin cu trn ng vt, cc nh nghin cu thy rng trong Astiso c cha cht c kh nng ngn chn qu trnh to ra qu nhiu glucose trong gan. 3.1.2. Mt ong Gi tr dinh dng trn 100 g (3,527 oz) Nng lng 300 kcal 1270 kJ Cacbohydrat 82.4 g - ng 82.12 g - X tiu ha 0.2 g Cht bo Protein Nc Riboflavin (Vit. B2) 0.038 mg Niacin (Vit. B3) 0.121 mg Axt pantothenic (B5) 0.068 mg Vitamin B6 0.024 mg 0g 0.3 g 17.10 g 3% 1% 1% 2%
31

Pht trin sn phm thc phm

Folat (Vit. B9) 2 g Vitamin C 0.5 mg Canxi 6 mg St 0.42 mg Magi 2 mg Phtpho 4 mg Kali 52 mg Natri 4 mg Km 0.22 mg

1% 1% 1% 3% 1% 1% 1% 0% 2% Mt ong l mt loi mt t nhin rt ph bin nc ta. t lu n c coi l mt ngun thc n b dng v l mt v thuc qu Mt ong l mt loi mt dng th lng c do loi ong mt to ra t cc phn hoa. V mt dinh dng, mt ong cha khong 75%-80% ng, cn li l hn hp nc v cht khong nh photpho, can-xi, ma-gi, mt s loi axt v enzim. Nh vy mt ong khng ch cung cp cho c th c]]hng ta cc cht khong m cn l mt ngun nng lng di do vi khong 300-320 calo/100(ml). Ni mt cch n gin, mt tha mt ong c th cung cp cho chng ta khong 15 n 16 calo.

Cc enzim c trong mt ong h tr qu trnh tiu ho thc n rt tt, c bit l qu trnh tiu ho ng v tinh bt. Gia ng thng thng v ng trong mt ong c s khc nhau. C th chng ta c th hp th ng trong mt ong mt cch trc tip nhng vi ng thng thng th li khng, n i hi mt qu trnh bin i thnh nhng dng khc d hp th hn. 3.1.3. Mc tiu nhm ti Tr atiso ng chai hng mt ong va l nc gii kht thanh nhit cho ci nng gt nh hin nay v tt cho sc kho nn dng cho mi la tui, gii tnh, ngh nghip. Trn th trng hin ang lu hnh cc loi sn phm t tr xanh nh : tr xanh O , C2 cool and clear, tr b ao, tr tho mc Mr Thanh.tt cho sc khe S thch th kh c th thay i nhng nu c sn phm khc thc s tt cho sc khe th bn cng nn iu chnh cht t ng khng ?

32

Pht trin sn phm thc phm

Mt sn phm tt, thanh nhit c th,to cm gic mt lnh,sng khoi trong nhng ngy h nng bc ng thi gi c hp l c bit l tt cho sc khe. Cc sn phm tr hin nay rt a dng v ph bin , nhng vn cha p ng c nh cu ngy cng cao ca ngi tiu dng. Vi sn phm tr Atiso hng mt ong va gii ta cn kht, va tt cho sc khe m gi c li hp l. Con ngi ang c xu hng thay th cc sn phm ch bin t cc nguyn liu tng hp bng cc thnh phn thin nhin. Sn phm phi ngon r,tt cho sc khe m cn i hi gi c phi hp l. V sn phm tr Atiso b sung hng mt ong hi t y cc yu t trn v bt kp vi xu hng th trng hin nay v trong tng lai. Thc ung vt tri so vi cc loi nc gii kht thng thng khc ch c li cho sc khe. Sn phm vi cc thnh phn chit xut t thin nhin, nh thng vo tm l ca ngi tiu dng. Tr atiso hng mt ong nhm vo phn khc nc gii kht khng gaz l sn phm thch hp cho mi la tui v mi thnh phn x hi.

33

Pht trin sn phm thc phm

3.2. Qui trnh sn xut d kin:

Bng ATISO Nc tinh khit X L syrup, mt ong

TRCH LY

LC

PHA CH

CHIT CHAI

THANH TRNG

XP THNG, BO QUN

34

Pht trin sn phm thc phm

Cong thc san xuat d kin: (tnh cho 100l dung dch) -2kg atiso +100 lt - mt ong: 1kg - ng tinh luyn tinh luyn: 4kg - Acid ascorbic: 100mg 3.3. thit k th nghim 3.3.1 thit k th nghim: TN1 Kho st thi gian v nhit trch ly: (trch ly 20g atiso trong 1lit nc) 10 pht TN1 TN1 TN1 TN4 TN4 TN4 TN7 TN7 TN7 thi gian trch ly (pht) 20 pht TN2 TN2 TN2 TN5 TN5 TN5 TN8 TN8 TN8 30 pht TN3 TN3 TN3 TN6 TN6 TN6 TN9 TN9 TN9

80 nhit trch ly (OC) 90 100

Da vo Brix, mu sc la chn thi gian v nhit trch ly thch hp. TN2 Kho st mi v: ( t l mt ong v dung dch trch): ( t l mt ong v ng trong 500ml dch tr atiso): TN TN10 TN11 TN12 TN13 TN14 mt(g) 10 15 20 25 30 ng(g) 40 35 30 25 20 la chn t l mt ong ph hp to mi v cho sn phm. 3.3.2. d tr nguyn liu, dng c, ho cht:
35

TN15 35 15

TN16 40 10

Pht trin sn phm thc phm

Nguyn liu: - Atiso kh: 1.5 Kg - Mt ong: 0.5 Kg - Nc: 30 lt - ng: 0.5 Kg - Acid ascobic: 50g Dng c, thit b: - dng c trch ly: 3 - a khuy - thit b lc - thit b o Brix - thit b chit chai - chai ng - thit b ng np. 3.3.3. Bng k hoch thc hin th nghim: Stt 1 ngi thc hin thi gian Cng d kin kt qu thc hin vic, cng kt qu thc nghim thc - Chun b nguyn liu, dng c. Tun 1 - TN 1 - TN 2 - TN 3 - TN 4 - TN 5 - TN 6 Tun 2 - TN 7 - TN 8 - TN 9 - TN 10 - TN 11 - TN 12 Tun 3 - To sn phm hon chnh theo cng thc la chon.
36

2 3 4 5 6 7 8 9 10 11 12 13 14

Hng Ngc Hu A Hu B Vng Nhm Hng Ngc Hu A Hu B Vng Nhm Nhm

Pht trin sn phm thc phm

15

Nhm

Tun 4

16

Nhm

Tun 5

- nh gi cm quan.(cho im. cp i u tin) - Tng hp, phn tch, x l s liu.

17

Tun 6

3.3.4. tin hnh nh ga cm quan: sau khi sn phm c sn phm hon chnh tin hnh nh gi cm quan th hiu trn ngi tiu dng cng vi sn phm ca cng ty cnh tranh ( tr atiso vfresh ca vinamilk). nh gi, so snh s yu thch ca khch hng vi 2 sn phm trn. Tin hnh php th cho im vi thanng im 9: 1. cc k ght 2. rt ght 3. ght 4. hi ght 5. khng ght, khng thch 6. hi thch 7. thch 8. rt thch 9. cc k thch

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Pht trin sn phm thc phm

3.3.4.1. Cho im theo s yu thch i vi sn phm: PHIU NH GI CM QUAN Tn : Ngy sinh: Ngh nghip: Ngy th: Phiu hng dn: (thanh v bng nc lc trc khi th mu) . Bn s nhn c 2 mu tr Atiso. Hy th t traisang phi v cho im theo s yu thch ca ban theo thang im sau: 1 cc k ght 6 hi thch 2 rt ght 7 thch 3 ght 8 rt thch 4 hi ght 9 cc k thch. 5 khng thc khng ght

Phiu tr li Hy khoanh trn vo s im m bn chn chn sn phm theo s yu thch ca bn Sn phm:A 1 2 3 Sn phm B 1 2 3 4 4 5 5 6 6 7 7 8 8 9 9

Cm n bn tham gia!!

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Pht trin sn phm thc phm

3.3.4.2. Xc nh s yu thch gia 2 sn phm Sn phm A: Tr Atiso mt ong Sn phm B: Tr Atiso ca vfresh PHIU NH GI CM QUAN Tn : Tui: Ngh nghip: Ngy th:
Phiu hng dn: (thanh v bng nc lc trc khi th mu) . Bn s nhn c 2 mu tr Atiso. Hy th t trai sang phi v cho im theo s yu thch ca ban theo thang im sau: 1 cc k ght 6 hi thch 2 rt ght 7 thch 3 ght 8 rt thch 4 hi ght 9 cc k thch. 5 khng thc khng ght

Phiu tr li Hy khoanh trn vo s im m bn chn chn sn phm theo s yu thch ca bn Sn phm:A .1 .2 .3 Sn phm B .1 .2 .3 .4 .4 .5 .5 .6 .6 .7 .7 .8 .8 .9 .9

Cm n bn tham gia!!

3.4. KT QU TH NGHIM V X L S LIU 3.4.1. Kt qu Th nghim 1: Kho st thi gian v nhit trch ly:
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Pht trin sn phm thc phm

(trch ly 20g atiso trong 1lit nc) Kt qu Bix Bng kt qu Bix 10 pht 0.5 Bx 0.6 Bx 0.9 Bx 0.9 Bx 0.9 Bx 1 Bx thi gian trch ly (pht) 20 pht 0.6 Bx 0.6 Bx 1 Bx 1 Bx 1.2 Bx 1.3 Bx 30 pht 0.7 Bx 0.8 Bx 1.1 Bx 1.2 Bx 1.3 Bx 1.2 Bx

80 nhit trch ly (OC) 90 100 Kt qu nhn xt mu sn phm

40

Pht trin sn phm thc phm

Bng nhn xt mu:

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Pht trin sn phm thc phm

80

90 nhit trch ly (OC)

100

thi gian trch ly (pht) 10 pht 20 pht 30 pht Mu ca sn Mu m hn Sn phm c phm vng tuy nhin vn mu vng nht nht Mu m hn Mu ca sn Sn phm c tuy nhin vn phm vng nht mu vng nht Sn phm Mu vng Mu vng m, vng nht m, ti sng ti sng Sn phm Mu vng Mu vng m, vng nht m, ti sng ti sng Sn phm c Sn phm c mu vng sm, Sn phm c mu vng sm, thm khng mu vng thm khng ti sng, , ti sng dng thi c cn Sn phm c Sn phm c mu vng sm, Sn phm c mu vng sm, thm khng mu vng thm khng ti sng, dng ti sng thi c cn

nh gi: Da vo Bix v mu sc ca sn phm sau trch ly nh gi kh nng trch ly Atiso iu kin nhit v thi gian khc nhau. Ta thy nhit cng cao, thi gian cng di th kh nng trch ly cng cao. Tuy nhin khi nhit cng cao th c nhng phn ng khng mong mun, sn phm b sm mu v c kt ta, khi ko di thi gian th gy tn hao nng lng nng cao chi ph sn xut. Theo kt qu th nghim ta chn trch ly bng Atiso 90OC v thi gian 20 pht, v iu kin ny nng cht kh trch ly c tng i cao v sn phm cho mu sc t. Mu sn phm m tuy nhin vn ti sng. 3.4.2. Kt qu Th nghim 2: Kho st mi v : ( t l mt ong v ng trong 500ml dch tr atiso): syrup s dng :68%. Bng nh gi mi v: TN TN10 TN11 TN12 TN13 TN14 TN15 TN16
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Pht trin sn phm thc phm

mt(g) ng(g) Bx(%) Nhn xt

10 40(58.8g syrup) 9.5 Rt ngt,khng nghe mi mt ong

15 35(51.4g) 9 Rt ngt, nghe mi mt ong nh

20 25 30(44.1g) 25(36.7) 8.8 Ngt, mi mt ong th hin yu 8.7 Ngt, mi mt ong th hin yu

30 35 40 20(29.4g) 15(22.1g) 10(14.7g) 8.7 Ngt va, mi mt ong v mi v atiso hi ha 8.6 Ngt va, mi mt nhiu t mi atiso 8.1 Hi ngt, mi mt nhiu t mi atiso

Da vo nh gi mi v ca c nhm chn t l ng v mt nh TN14 3.4.3. Hon thin sn phm:

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Pht trin sn phm thc phm

sologane ca sn phm:

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Pht trin sn phm thc phm

Ngt ngo hng v mt ong, tinh khit hng v atiso Thit k bao b: Trn nhn phi ghi y cc thng tin sau: - Logo:

- Thnh phn: nc, Atiso, ng, acide ascobic, mu tng hp, mt ong. - Chc nng sn phm: Gi kht, bi dng sc kho, gim cholesterol, lc mu, chng oxy ho. - Ngy sx: 10.11.10 - Hn s dng: 10.05.11 - K hiu nhn bit l sn phm: 01.06.07.10 - M vch :8936154985659 - Tn cng ty: Cong ty TNHH I PHT - a ch: - Email: ngochang1003@gmail.com.vn - Webside: www. daiphat.com.vn Nhn cho sn phm:

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Pht trin sn phm thc phm

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Pht trin sn phm thc phm

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Pht trin sn phm thc phm

3.4.4. Kt qu nh gi cm quan: 3.4.4.1. Cho im theo s yu thch i vi sn phm PHIU NH GI CM QUAN Tn : Tui:: Ngh nghip: Ngy th: Ngy th:

Phiu hng dn: (thanh v bng nc lc trc khi th mu) Bn s nhn c mu tr Atiso. Hy th v cho im theo s yu thch . ca ban theo thang im sau: 1 cc k ght 6 hi thch 2 rt ght 7 thch 3 ght 8 rt thch 4 hi ght 9 cc k thch. 5 khng thc khng ght

Phiu tr li Hy khoanh trn vo s im m bn chn theo s yu thch ca bn 1.Mu sc .1 .2 .3 .4 .5 .6 .7 .8 . 9 2. Mi: .1 .2 . 3 .4 .5 .6 .7 .8 .9 3. V: .1 .2 . 3 .4 .5 .6 .7 .8 .9 4. Bao b: .1 .2 . 3 .4 .5 .6 .7 .8 .9 5. Mc yu thch i vi sn phm: .1 .2 . 3 .4 .5 .6 .7 .8 .9

Cm n bn tham gia!!

Tn :

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Pht trin sn phm thc phm

Kt qu nh gi trn 58 ngi: im 1 Mu sc Mi V Bao b Yu thch i vi sn phm 2 3 1 2 1 1 4 5 6 8 4 6 2 6 23 22 20 17 24 7 20 18 27 21 26 8 2 7 2 9 3 9 1 2 3 4 2

3.4.4.2. Xc nh s yu thch gia 2 sn phm

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Pht trin sn phm thc phm

Sn phm A: Tr Atiso mt ong Sn phm B: Tr Atiso ca vfresh PHIU NH GI CM QUAN Tn : Tui: Ngh nghip: Ngy th:
Phiu hng dn: (thanh v bng nc lc trc khi th mu) . Bn s nhn c 2 mu tr Atiso. Hy th t trai sang phi v cho im theo s yu thch ca ban theo thang im sau: 1 cc k ght 6 hi thch 2 rt ght 7 thch 3 ght 8 rt thch 4 hi ght 9 cc k thch. 5 khng thc khng ght

Phiu tr li Hy khoanh trn vo s im m bn chn chn sn phm theo s yu thch ca bn Sn phm:A .1 .2 .3 Sn phm B .1 .2 .3 .4 .4 .5 .5 .6 .6 .7 .7 .8 .8 .9 .9

Cm n bn tham gia!! 50

Pht trin sn phm thc phm

Tp hp s liu: Mu A ( tr Atiso mt ong) 6 5 6 6 5 7 6 6 7 7 6 6 7 5 7 6 7 7 6 7 7 7 7 8 7 6 7

Mu B ( tr Atiso vfresh) im ca mc yu thich 6 6 7 6 5 6 6 7 4 7 6 5 7 6 7 7 5 4 7 7 7 6 7 7 5 6 7

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Pht trin sn phm thc phm

7 5 6 7 8 6 Mc yu thch ca sn phm A: trung bnh m1=6.5, x1=195, x12=1285, N1 =30 Mc yu thch ca sn phm A: Trung bnh m2=6.13, x2=184, x22=1154, N2=30 Chun t so snh hai gi tr trung bnh c tnh:
N1 N 2 ( N 1) N
2 2 + x2

t=

(m1 m2 )

2 1

( x )
1

N1

( x )
2

= 1.679

N2

Vi = 0.05, df=60-1=59 th t=2 Vy khng c s khc bit v yu thch i vi 2 sn phm.

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Pht trin sn phm thc phm

3.5. Nhn xt: + Sn phm Tr Atiso mt ong c chit xut t cc ngun gc thin nhin l: 100% bng atiso nguyn cht, mt ong nguyn cht v nc, sn phm hon ton khng s dng cht bo qun nn sn phm l mt thc ung rt b dng cho sc khe ngi tiu dng. Ngoi chc nng gii kht n cn c nhng chc nng rt tt cho sc khe nh: bi dng sc khe, gim cholesterol, lc mu, chng oxi ha + Tuy nhin do sn phm c chit xut 100% t cc ngun gc thin nhin khng s dng ha cht cng nh cc cht bo qun nn mu ca sn phm khng t c mu vng sng. Cng ty i Pht chng ti l mt cng ty do mi thnh lp nn cc quy trnh ca cng ty hu nh sn xut theo cc quy trnh th cng nn qu trnh lc khng trit mc d chng ti thc hin nhiu ln nhng trong ca sn phm vn khng t nh mong mun. + Ring v mi v v ca sn phm th vi Slologan: ngt ngo hong v mt ong-tinh khit hng v Atiso th cng ty chng ti tin tng rng khch hang c th cm nhn c nhng hng v tht tinh khit t nhng g tinh ty nht c trch ly t bng atiso nguyn cht ha quyn vi hng v ngt ngo ca mt ong s to cho ngi tiu dng hng th nhng cm gic tuyt vi nht v n s nh tan nhng cn kht ca nhng ngy h nng bc. V c bit s tng cm gic tuyt vi ny khi chng ta dng lnh. + Sn phm c ng trong bao b chai thy tinh vi dung tch thc l 240ml. Hnh dng chai nh gn xinh xn d dng thu ht ngi tiu dng, tuy nhin do bao b l thy tinh nn s gp mt s vn cn lu trong qu trnh vn chuyn + Nhn ca sn phm l phn m nh sn xut phi cung cp y thng tin chnh xc v cc thnh phn ca sn phm, tc dng i vi sc khe ngi tiu dng, dung tch thc ca sn phm, thi gian sn xut cng nh hn s dng, cch thc bo qun. Ngoi ra trn nhn chng ti cn c thm mt phn bng ting Anh v nhng thong tin trn nhm dnh cho ngi tiu dng nc ngoi. V iu c khng th thiu l phi cung cp chnh xc a ch ca cng ty v sn phm chng ti lm ra th chng ti s chu hon ton trch nhim v nhng g khng tt i vi ngi tiu dng, ngoi ra cng tychng ti cn c mt a ch mail nu khch hang c g thc mc c th lin h vi chng ti qua a ch mail khng tn thi gian ca khch hng. Trn nhn hng ca chng ti cn c thm m vch nhm thun tin cho qu trnh kim sot. V nhn ca chng ti l nn trng vi logo mu xanh s to cho ngi tiu dng cm gic tht tinh khit v thoi mi. + Sn phm c to thnh tuy chua hon thin bi v iu kin phng th nghim cha p ng , qu trnh lc th cng nhiu ln tuy nhin chua m bo, sn phm c bo qun qua hn mt thng thy c cn.

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Pht trin sn phm thc phm

+ ch thanh trng cha m bo v sn phm khng s dng cht bo qun nn vic thanh trng phi theo qui trinh chun mc, tuy nhin v iu kin khng nn khng m bo c iu ny, hng v cha dm bo nh ban u sau hn mt thng bo qun iu kin thng. 3.6. Cc phng php phn tch, x l s liu: - S l s liu thng k ng dng trong kim nh t-student 3.7. ng k ch tiu cht lng sn phm: * Ch tieu cam quan: Ten ch tieu Mau sac Mc chi tieu Vang nhat, trong

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Pht trin sn phm thc phm

Mui V * Ch tieu vi sinh: Tn ch tiu

Mt ong Ngot nhe, thanh

Gii hn ti a 102 0 10 0 0 10

Tng s vi sinh vt hiu kh, s khun lc trong 1ml sn phm E. coli, s vi khun trong 1 ml sn phm Coliforms, s vi khun trong 1 ml sn phm Clostridium Perfringens, s vi khun trong 1 ml sn phm Streptococci faecal, s vi khun trong 1 ml sn phm Tng s nm men, nm mc, s khun lc trong 1 ml sn phm * Ch tieu kim loai nang STT 1 2 3 4 5 Ten ch tieu Pb Cd As Sn Hg n tnh mg/l

Mc tieu 0.02-0.7 0,05 0,5 250 0,03

ch

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Pht trin sn phm thc phm

CHNG 4: XY DNG CHIN LC KINH DOANH

4.1. phn tch i th cnh tranh: Trong kinh doanh, vic phn tch i th cnh tranh l rt quan trng. i th cnh tranh ln nht m cng ty xc nh l sn phm tr atiso vfresh ca vinamilk. V qung co cho sn phm ny cng kh l c bit. cng ty s li dng s qung b ny tung sn phm ra th trng m tn t chi ph gii thiu hn.

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Pht trin sn phm thc phm

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Pht trin sn phm thc phm

4.2. Xy dng gi cho sn phm: - Gi thnh sn phm: sn phm mi tung ra th trng cn mi l vi ngi tiu dng, nn phi c mc gi ph hp.Gi thnh sn phm c tnh da trn tng chi ph cho cc khu t nguyn liu, ph gia, bao b, cng lm ra sn phm. y l gi thnh gc ca sn phm, da vo mi ngh gi bn trn th trng. Gi nguyn liu: - Nc: 8000/1000lt - ng: 20.000/1kg - Bng atiso kh: 140.000/kg - Mt ong: 70.000/lit

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Pht trin sn phm thc phm

Tnh cho mt lt sn phm: Thnh phn S lng nc 1 lt Bng Atiso 20g ng 60g Mt ong 40g -

gi nguyn liu 8 000/1000lt 140 000/Kg 20 000/Kg 70 000/lt

Thnh tin 8 2 800 1 200 2 800 Tng 6 808/lt

c chng gi nhn cng :20% Bao b: 5% Qung co, tip th: 25% Thit b, nhin liu: 20% 10 372/lt sn phm Vy gi gc cho sn phm(240ml) l: 2489.28 Gi thnh ngh bn ra th trng l 4500/chai 240ml y l mt gi bn c sc cnh tranh khi a vo sn xut i tr, gi bn ny c tham kho t gi ca cc i th cnh tranh v t iu tra th trng. Hin nay trn th trng cc mt hng tr ung lin ni ring v sn phm nc gii kht ni chung c mc gi khong 5000 10000vn ( tr cc a im cao cp) 4.3. Xy dng chin lc bn hng: - Cng ty s tin hnh thu thp thng tin sn lc i tng khch hng bng cch thm d kin khch hng nh mi khch hng dng th v cho kin t hng n khch hng quang trng nht. y c th l ngi c thu nhp trung bnh kh tr xung, sinh vin hc sinh, nhng ngi d thay i s thch, d thay i thi quen tiu dng bi cc yu t bn ngoi nh thng tin bo i, ngi bn cnh - Yu cu ca khch hng i hi ngy mt cao c v cht lng sn phm v cht lng dch v, mt sn phm mi xut hin trn th trng th gi c khng phi l vn quang trng nht, iu ct li y l s t m ca cc khch hng v sn phm , mi ngi s sn sng b tin mua mt sn phm dng th xem n nh th no cho d n c t hn sn phm ung khc mt t, c bit l khi y li l sn phm ung gi thnh cho mt sn phm th li khng c nh hng g n thu nhp hin ti ca ngi tiu dng khi b tin ra mua mt sn phm dng th. V vy cht lng ban u l rt quang trng n quyt nh ti vic khch hng c tip tc mua li sn phm hay khng, chnh v iu ny nn ban u cng ty s ly cht lng lm u, c th s chp nhn l mt s vn ban du vo vic duy tr v n nh cht lng nh s dng nguyn liu cao cp, kim sot cht ch quy trnh sn xut

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Pht trin sn phm thc phm

- Cng ty s xy dng i ng chm sc khch hng vi phng chm khng than phin, khng phn nn nhm m bo cht lng dich v n vi khch hng mt cch cao nht c th. Nh nng cao trnh cc nhn vin, thit lp ng dy t vn v gii p khch hng, cc th tc nh nhn thng t cc chng trnh khuyn mi, mua hngn gin v nhanh chng 4.4. chin lc khuyn mi: Tin hnh khuyn mi trong dip l, bn gim gi hoc khuyn mi sn phm thu ht ngi tiu dng,

4.5. chin lc qung co: sn phm ca cng ty c bit n rng ri vi mi ngi cng ty s tin hnh mt lot cc chin dch tip th v qung co nh: + Siu th l ni m mi ngi thng hay lui ti, nn chng ta s a sn phm vo siu th, phi trc tip vo siu th la chn v tr t sn phm. Sn phm phi c ni khch hng d nhn thy, khng b khut, va tm vi. + Ban u s t chc i ng nhn vin tip th ti cc ni ng ngi v khu vui chi n ung nh siu th,ch, trng hc, nh hng.kt hp vi cc hnh thc qung co trn bo, i truyn hnh, cc on qung co c xut hin trong cc chng trnh truyn hnh c yu thch nht. + ng mt bi bo ni v sn phm + Internet cng l 1 trong nhng phng tin thng tin i chng rng ri, m hin nay hu ht gii tr rt quan tm v vy cng ty s tin hnh ng cc qung co trn cc trang wed c s lng truy cp nhiu. +Tham gia cc hot ng x hi, t thin,ti tr, games show 4.6. chin lc phn phi sn phm: sn phm n vi ngi tiu dng mt cch nhanh chng, rng khp cng ty s tin hnh xy dng cc di l phn phi sn phm vi m hnh nh sau:
Cng ty i l bn s Nh bn s Nh bn l ngi tiu dng

Cng ty s xy dng cc i l ch bn s sn phm ca cng ty, cng ty c th cho ngi n cc a im quang trng l nhng ni ng ngi cc thnh ph, tnh thnh ln tm i tc hoc trc tip b tin xy dng cc i l bn s ny, tuy nhin cng ty s u tin vic tm i tc hn v vic ny t tn km hn so vi b vn m i l.
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Pht trin sn phm thc phm

Cc i l khng ch gip phn phi sn phm ca cng ty m s gip cng ty tm khch hng, thu thp cc thng tin, kin ca khch hng t ngy cng hon thin sn phm. v vy vai tr ca cc i l phn phi l rt quan trng. nn cng ty s xy dng h thng nhn vin c trnh , nng lc ti cc i l nh m cc lp o to, hun luyn cc k nng cho nhn vin. cc i l v nhn vin hot ng c hiu qu cng ty s c cc chnh sch khen thng cho nhn vin theo doanh thu, ng thi r sot cc im hot ng khng hiu qu t c hot ng x l nng cao hiu qu. 4.7. chin lc xy dng thng hiu : Qung b trn truyn thng to ph thng hiu: QC trn TV, Bo, i, Internet, bng hiu, poster Thng hiu tham gia cc hot ng x hi, t thin (ti tr, games show). a sn phm vo siu th nh BigC, Vn Lang, Coopmart, cc nh sch v lin h vi cc ca hng tp ho bn s v l, tham gia cc hi ch tip cn ngi tiu dng. Thc hin cc chng trnh, tr chi trng thng nhm gy s ch ca khch hng. LI CM N. Trong qu trnh tim hiu, nghin c pht trin sn phm nhm ph hp vi nhu cu ngi tiu dng. Cng Ty chng ti khng th khng mc phi mt s thiu st mong mi ngi chn thnh gp Cng Ty chng ti ngy cng pht trin v ngy cng hon thin sn phm ca mnh hn nhm p ng c nhu cu ca Qu khch hng.

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