1.

1.1




(
)

3
(International Spa Association : ISPA- Europe)
7

1. Destination Spa :

2. Resort/Hotel Spa :



3. Day Spa/City Spa :




4. Medical Spa :

5. Mineral Spring Spa :

6. Club Spa :

7. Cruise / Ship Spa :

( 4) .. 2546 3




3

(Western Spa)

(Thai Spaya)

(Thai Spa)

1.2
2543 8,300 Intelligent SPAS
15 % 1,200
7,100

2547
2548
2549
2550
2551
()
469
934
1,047
876
938
()
26,131
31,854
39,618
49,390
62,822
- Medical
19,635
23,100
27,433
32,898
39,833
- Health Promotion Spa
4,996
6,754
9,185
12,492
16,989
- Herbal Product
1,500
2,000
3,000
4,000
7,000
: (MOPH) 2006
1.3
2551
938 3,673 ( 2550
876 )
1 :

2547
2548
2549*

137
179
250

223
590
639

109
165
158

469
934
1,047

70
94
109

183
286
330

105
120
127

358
500
566

67
85
141

40
304
309

4
45
31

111
434
481
: 2549

2550
204
522
150
876
125
357
134
616
79
165
16
260

1.4
( ,
) (, 2551)
(Therapist) . 3,000
11,240 (,
,) 2548 325,657
200,00 2549-2551

( : )
400,000

325,657

300,000
160,521

186,767

187,601

2549

2550

2551

200,000
100,000
0
2548

: SMEs 2550 2551

(.)
1.5
2548 37,282 13,968
Day Spa Hotel/Resort Spa 98.5
Day Spa

Hotel and Resort Spa

 Hotel and
Resort Spa

2 :
2548
.

Capacity 16,646 11,121 4,743
559
1,575
Day Spa
Spa
318
35
71
19
27
Per Spa
52
32
67
29
58
Hotel and
Capacity 2,328 1,100 5,085
975
1,053
Resort Spa
Spa
38
29
144
28
31
Per Spa
61
38
35
35
34
Destination Spa Capacity
0
150
25
150
0
Spa
0
2
1
1
0
Per Spa
0
75
25
150
0
Medical Spa
Capacity 333
69
270
268
0
Spa
7
2
3
3
0
Per Spa
48
35
90
89
0
Total Capacity
19,307 2,431 10,123 1,952
2,628
Total Spa
363
68
219
51
58
: , 2006 ( 2549)

448
20
22
393
12
33
0
0
0
0
0
0
841
32

25,803
490
51
10,934
282
39
325
4
81
940
15
63
37,282
791

2548 4,614,601 34
Day Spa 1 ( 2-4 ) 68.8 3.1
Hotel/Resort Spa Resort 28.53
1.3 Destination Spa

9,230
Medical Spa 2.44 112,639 2548

 : ( Spa Visit ) 2548

Day Spa
3,176,373
Hotel/Resort Spa
1,316,630
Medical Spa
112,368
Destination Spa
9,230

4,614,601
: (TAT) 2006

68.83%
28.53%
2.44%
0.20%
100%


2.

1.
1.1 ( , )
1.2
1.3
1.4 ( , ,
, , )
1.5 ( ,
)
1.6

4.1
4.2
4.3
4.4
4.5
4.6
4.7

3.

2.1
2.2
2.3
2.4
2.5

,
/ (938 )
Signature Product / Service
// (10 )
/
- (Silver, Gold ,
Platinum)
- (Therapist)
- (Spa
Manager)
2.6 /

4.
( )

( , Spa Franchise)

()

5.1
5.2
5.3
5.4
5.5
5.6

3.1 (8,000-10,000 )
-
Spa Consult
-
3.2 /
-
-
3.3
- Website
- Sales Agent (Guide , Tour)
- Exhibition

5. /

( , )

1.

15-20

1.1 /
48,000
15-20 (Crude Herb)

(1)

(2)

(3) ()


(4) 5
(5)
()

(6)
(7)

(8)

(.)

.. 2535
1.2

3
1.
2. ,
3.

, ,
50
1.3 /
2
(Therapist)



(Spa Management Course)

 (
Confederation of International Beauty Therapy and Cosmetology (CIBTAC)
) (http://www.sukkospa.com) Thai Day Spa
Academy (http://www.thaidayspa.com) (Therapist)

(http://www.bkspa.com/cp.php) THAI GOLD FINGER (http://www.thaigoldfinger.com)

(Therapist)
1.4

2,000

-
- ,

-
-

1.5
1.5.1


, , ,
, ,
1.5.2

Signature Menu
, , ,
1.5.3 /
1.5.3.1
,
1.5.3.2

1.5.3.3
1.5.3.4
,
1.5.3.5

1.5.3.6
,
1.6
(2550)
3

(2546)
90

2.

7 15% 2543-2550
(Source Intelligent Spas)
3




, ,
2.1 ,
2548 34.05 4,614,966
13,552,968
1,900 1,000
,
10,000 1,200

2.2 /
2551 3,673
938 (2548
13,552,968 16.4 15,383
9.4 Therapist 2-3 )
Destination Spa , ,

2548
48,000 , , ,
1,560 10-20
(Spa Herb Product)

2.3

, (Aroma Oil) ,
, , , , ,
2.4 //
2.4.1 ,

35 30
Day Spa 16 Hotel/Resort Spa 15
Destination Spa 2 1 1

2.4.2 , - - ,

2.4.3

2.4.4

2.5 /
2.5.1
10 2547 3
()

3

1.
327
2. (Therapist) 121
44
3. (Spa Manger)

Spa Manager

2.5.2 (Thai Spa Certicated)

3

(Thai World Class Spa)
1. Platinum 90 ( 5 )
2. Gold 80 ( 4 )
3. Silver 70 ( 3 )

 3
327
2.5.3

1.
., Thai World Class SPA , Thai SPA
Standards
2. (Certificate) 1

3. (SPA Manager)

4. (Therapist)

2.5.4


5
1.
2.
3.
4.
5.
2.5.5

2.6 /
/

2.6.1 Spa Academy

( 1-3 )
(Franchise) Soft Ware
2.6.2 Reservation System

Hotel / Resort Spa

2.6.3


Spa Market Size
8,000-10,000 MB (2006 By MOPH)

4,614,966 (2006 By TAT)

50 ( , , , , )

50

1,950.33

14,482

12,064

(2011 By
TAT) 9,142
803

Inbound 1,644
Out Bound
2,306
1,131
4,061
43,057

Day Spa
Use 3,176,313 Visit
3,176,373Visit/y

Capacity / day
25,803 Visit

Hotel / Resort Spa

Use 1,316,630 Visit

Capacity / day
10,934 Visit

Medical Spa
Use 112,368 Visit

Cap city/day
940 Visit

971 (2006, )

13,552,968 Visit

Capacity/day
Destination Spa
Use 9,230 Visit

Capacity / day
325 Visit

37,282 Visit

Spa Consult
44

(121
)

Spa Product

3.

3.1
Spa Market Size 8,000-10,000 (2006, By TAT)
4,614,966 13,552,968
34.05 1,950.33
(Relax) (Healthy) (Anti-Age)
2554
70
Package One Price for All , Road Show
, Road Map
3.2 ( ISPA 2004 2546)
3.2.1 50

54
46
Deep Tissue
3.2.2 50

3.2.3
6
3.3
3.3.1 Website
3.3.2 Agent Tour/Guide

3.3.3 Call Center ,