MarketOne

MarketOne
RTBPC)

MarketOne
RTBSD)

2013/11
MarketOne
RTBFBX)

impAct

rightmedia

MicroAd

ADJUST
-performance

1
1MarketOneRTBMediaMindDFADFPdigitalicei-Effect.AD
Flash(SWF)
GIF
JPG

MicroAd

MarketOne
RTBPC)

MarketOne
RTBSD)

MarketOne
RTBFBX)

impAct

rightmedia

MarketOne
RTBSD)

MarketOne
RTBFBX)

impAct

rightmedia

MarketOne
RTBPC)

300250
46860
72890
250250
160600
120600
200200
336x280
300600
32050

ADJUST
-performance

MicroAd

50
50

ADJUST
-performance
14

URL 250URL

No

1px
SSP GoogleADXRTBAdwords
AdWords http://support.google.com/adwordspolicy/bin/static.py?hl=ja&page=guide.cs&guide=1316546&rd=1
URLURL

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

FLASHSWF

size

72890
50KB

46860
50KB

300250
50KB

250250
50KB

160600
50KB

120600
50KB

200200
50KB

336x280
50KB

300600
50KB

50KB

50KB

50KB

50KB

50KB

50KB

50KB

50KB

impActrightmediaADJUST

MarketOneRTB

50KB

swf

SWF
ActionScript

FLASHPlayer610
ActionScript2.0FLASH Player610ActionScript

on (release) {
if((_root.clickTAG.substr(0,5) == "http:") or (_root.clickTAG.substr(0, 6) == "https:")) {
getURL(_root.clickTAG, "_blank");
}
}

ActionScript

CPU

Action Script

swf
htmlGIF

_root_level0
NetConnection, LocalConnection, SharedObject, NetStream, Camera, Microphone
getURL()

20 30stop(), this.stop()

20

on(release)
on(release)

SWF

2
Windows/MacOS

Google AdSense overture

/

FLASHSWFGifMarketOne
SWFGIF
MarketOne
i i

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

ActionScript

1px

MarketOne
FLASHSWF Action Script
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60

ActionScript
No.
._soundbuftime
61
.attachAudio()
62
.onMouseDown
63
.onMouseMove
64
.onMouseUp
65
.registerClass()
66
.useHandCursor
67
Accessibility
68
addItem
69
addItemAt
70
allowDomain
71
allowInsecureDomain
72
appendChild
73
apply
74
attachAudio
75
attachBitmap
76
attachCamera
77
attachNetStream
78
attachVideo
79
attributes
80
browse
81
bufferTime
82
childNodes
84
cloneNode
85
close
86
connect
87
ContextMenu
88
ContextMenuItem
89
createElement
90
createTextField
91
createTextNode
92
CustomActions
93
data
94
DataEvent.DATA
95
Date
96
docTypeDecl
97
domain
98
download
99
Event.CLOSE
100
Event.COMPLETE
101
Event.CONNECT
102
Event.RESIZE
103
ExternalInterface
104
FileReference
105
FileReferenceList
106
firstChild
107
flush
108
FocusEvent.FOCUS_IN
109
FocusEvent.FOCUS_OUT 110
fscommand
111
FStyleFormat
112
FullScreenEvent.FULL_SCREEN
113
getData
114
getItemAt
115
getLabel
116
getLength
117
getLocal
118
getPane
119
getPaneWidth
120

ActionScript
getScrollContent
getScrollPosition
globalStyleFormat
hasChildNodes
hideBuiltInItems
IME
insertBefore
install
installActions
KeyboardEvent.KEY_DOWN
KeyboardEvent.KEY_UP
lastChild
Listener
load
loadClip
loaded
Loader
loadMovie
loadMovieNum
loadPolicyFile
loadScrollContent
loadSound
LoadVars
LocalConnection
Locale
Microphone
MouseEvent.MOUSE_DOWN
MouseEvent.MOUSE_MOVE
MouseEvent.MOUSE_OUT
MouseEvent.MOUSE_OVER
MouseEvent.MOUSE_UP
MovieClipLoader
NetConnection
NetStatusEvent.NET_STATUS
NetStream
nextSibling
nodeName
nodeValue
onClose
onConnect
onData
onDragOut
onDragOver
onFullScreen
onKeyDown
onKeyUp
onKillFocus
onLoad
onPress
onReleaseOutside
onRollOut
onRollOver
onSetFocus
onStatus
onXML
parentNode
parseCSS
parseXML
previousSibling

No.
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184

ActionScript
print
printAsBitmap
printAsBitmapNum
PrintJob
printNum
refreshPane
registerClass

registerClassAlias
registerSkinElement
removeAll
removeItemAt
removeNode
replaceItemAt
scaleMode
Selection
send
sendAndLoad
setAutoHideScrollbar
setChangeHandler
setClickHandler
setData
setDataProvider
setGroupName
setHorizontal
setHScroll
setItemSymbol
setLabel
setLabelPlacement
setLargeScroll
setLoopBack
setScrollContent
setScrollPosition
setScrollProperties
setScrollTarget
setSmallScroll
setStyleProperty
setValue
setVScroll
setWidth
SharedObject
sortItemsBy
Stage.onResize
status
StyleSheet
System
System.capabilities
System.security
TextField
TextFormat
TextRenderer
TextSnapshot
toString
unload
unLoadMovie
unloadMovieNum
upload
URLLoader
Video
XML
xmlDecl
XMLNode
XMLSocket
XMLUI

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

MarketOne
GIFJPG
rightmedia

size 72890 46860

GIF/JPEG GIF/JPEG

50KB
50KB

30 30

gif

300250
GIF/JPEG
50KB

30

250250
GIF/JPEG
50KB

30

160600
GIF/JPEG
50KB

30

MarketOneRTB

size 72890 46860 300250 250250 160600

GIF/JPEG GIF/JPEG GIF/JPEG GIF/JPEG GIF/JPEG

150KB
150KB
150KB
150KB
150KB

30 30 30 30 30

gif
i i

120600
GIF/JPEG
50KB

30

120600
GIF/JPEG
150KB

30

200200
GIF/JPEG
150KB

30

MarketOneRTB

300250
size 32050

GIF/JPEG GIF/JPEG

150KB
150KB

i i
impAct

size 72890 46860

GIF
GIF

50KB
50KB

30 30

gif

300250
GIF
50KB

30

MicroAd

size 72890 46860

GIF/JPEG GIF/JPEG

50KB
50KB

30 30

gif

300250
GIF/JPEG
50KB

30

ADJUST-performance

size 72890 46860

GIF
GIF

50KB
50KB

15 15

gif

300250
GIF
50KB

15

200200
GIF/JPEG
50KB

30

MarketOneADNW

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

MarketOne
MicroAd
MicroAd

URL

URL

15 ( 30 )
36 ( 72 )

36

URL
URL
250
URL#Internet Explorer#

URL

MarketOneADNW

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

MarketOne
MarketOneRTBFacebook Exchange

10072pixGif or JPEG 2MB4KB

25 /
90/

IPA

TMSM
^~_={}[]<>
/
1

...

20

FacebookFacebookFacebook

11(URL
Facebook(URL
Facebook
Facebook
http://www.facebook.com/ad_guidelines.php
Facebook
https://www.facebook.com/brandpermissions/index.php
Facebook
http://www.facebook.com/brandpermissions/index.php#!/brandpermissions/index.php

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

MarketOne

DFADFPiogous*marki-EffectAD
MarketOneRTB

MediaMind
<script src="http://bs.serving-sys.com/...&ncu={CLICKURL_ESC}"></script> <noscript>
<a href="{CLICKURL}http%3A//bs.serving-sys.com/... target="_blank"><img
src="http://bs.serving-sys.com/...></a> </noscript>

50KB
Adobe FLASH410
24fps
Adobe FLASHgif30
1st Party Cookie
htmlAdobe FLASH
3rd Party Vender
. MarketOne

10MarketOne

Double Click for AdvertisersDFA

Standard Tag
<A HREF="{CLICKURL}http://ad.doubleclick.net/;{ANON_INV}ord=[timestamp]?..."
target="_blank"> <IMG
SRC="http://ad.doubleclick.net/..;.{ANON_INV}ord=[timestamp]?"... ></A>

Iframes/JavaScript Tag
<IFRAME
SRC="http://ad.doubleclick.net/...;click={CLICKURL};{ANON_INV}ord=[timestamp]?"...
> <SCRIPT language='JavaScript1.1'
SRC="http://ad.doubleclick.net/...;click={CLICKURL};{ANON_INV}ord=[timestamp]?"...
> </SCRIPT> <NOSCRIPT> <A
HREF="{CLICKURL}http://ad.doubleclick.net/...;{ANON_INV}ord=[timestamp]?"
target="_blank"> <IMG
SRC="http://ad.doubleclick.net/...;{ANON_INV}ord=[timestamp]?"...></A>
</NOSCRIPT> </IFRAME>
JavaScript Tag
<SCRIPT language='JavaScript1.1'
SRC="http://ad.doubleclick.net/...;click={CLICKURL};{ANON_INV}ord=[timestamp]?..."
> </SCRIPT> <NOSCRIPT> <A HREF="{CLICKURL}http://ad.doubleclick.net/...
;{ANON_INV}ord=[timestamp]?" target="_blank"...> <IMG
SRC="http://ad.doubleclick.net/...;{ANON_INV}ord=[timestamp]?...></A>
</NOSCRIPT>
Double Click for Publishers(DFP)
<script type="text/javascript">
var ord = window.ord || Math.floor(Math.random() * 1e16);
document.write('<script type="text/javascript"
src="http://ad.doubleclick.net/N6744/adj/yo;sz=;click={CLICKURL};ord=' + ord +
'?"><\/script>');
</script>
<noscript>
<a href="{CLICKURL}http://ad.doubleclick.net/N6744/jump/yo;sz=;ord=[timestamp]?">
<img src="http://ad.doubleclick.net/N6744/ad/yo;sz=;ord=[timestamp]?" width= height=
/>
</a>
</noscript>

digitaliceiogous*mark
<script type="text/javascript">
var DIGITALICE_DOMAIN = "...";
var DIGITALICE_MD = "...";
var DIGITALICE_AU = "...";
var DIGITALICE_AC = "...";
var DIGITALICE_AT = "...";
var DIGITALICE_ATSZ = "...";
var DIGITALICE_WIDTH = "...";
var DIGITALICE_HEIGHT = "...";
var DIGITALICE_ENC = "...";
var DIGITALICE_CLK = "{CLICKURL}";
DIGITALICE_CLK = "?CLICK=" + DIGITALICE_CLK;
</script>
<script type="text/javascript" src="http://a.iogous.com/js/banner/DIGITALICE.js"></script>
<noscript><iframe
src="http://a.iogous.com/...?CLICK={CLICKURL}"...></iframe></noscript>

i-Effect
<script src="http://as.ief.impactad.jp/imp?l=...&h=...&w=...&p=...&click3rd={CLICKURL}"></script>
<noscript>
<a href="http://as.ief.impact-ad.jp/jump?c=...&l=...&p=...&click3rd={CLICKURL}">
<img src="http://as.ief.impact-ad.jp/imp?c=...&l=...&h=...&w=...&t=i&p=..."/>
</a>
</noscript>

i-Effect
<script>
document.write('<iframe src="http://as.ief.impactad.jp/recom?l=...&t=f&w=...&h=...&p=mone.{DOMAIN}&click3rd={CLICKURL}"
noresize="noresize" scrolling="no" frameborder="0" allowtransparency="true"
style="margin:0; padding:0; line-height:0; border:0; width:...px !important; height:...px
!important; border:1px solid #000;">');
document.writeln("</iframe>");
</script>
<noscript>
<a href="http://as.ief.impactad.jp/jump?l=...&c=...&p=mone.{DOMAIN}&click3rd={CLICKURL}">
<img src="http://as.ief.impactad.jp/imp?l=...&c=...&w=...&h=...&t=i&p=mone.{DOMAIN}">
</a>
</noscript>
.AD(2012/08/28)
<script type="text/javascript">
document.writeln('<'+'iframe id="deqwas_s_{IMP_ID}" src="' + document.location.protocol +
'//dsp11.deqwas.net/ad/collection.aspx?cid=...&fc=...&area=...
&click={CLICKURL_ESC}&cb={IMP_ID}&campaign=...&creative=...&ref='...'" width="..." height="..."
frameborder="..." scrolling="no"><'+'/iframe>');
</script>

(c)1996-2013D.A.Consortium inc. All Rights Reserved.

MarketOne
i

size

MarketOneRTB

Facebook Exchange
PC
SD

1515pix

9415pix

URL

(c)1996-2013D.A.Consortium inc. All Rights Reserved.