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  • Repositioning of in India

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    Haier entered the Indian market in 2003 and has since established a manufacturing plant near Pune. The document discusses Haier's history, from being founded in 1920 and failing in 1980, to being taken over by Zhang Ruimin in 1984 who implemented branding, diversification, and international strategies. It also provides details on Haier's annual turnover in India, manufacturing plant location, and expanding product range.

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    Haier entered the Indian market in 2003 and has since established a manufacturing plant near Pune. The document discusses Haier's history, from being founded in 1920 and failing in 1980, to being taken over by Zhang Ruimin in 1984 who implemented branding, diversification, and international strategies. It also provides details on Haier's annual turnover in India, manufacturing plant location, and expanding product range.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    62 views7 pages

    Repositioning of in India

    Uploaded by

    m_hit
    Haier entered the Indian market in 2003 and has since established a manufacturing plant near Pune. The document discusses Haier's history, from being founded in 1920 and failing in 1980, to being taken over by Zhang Ruimin in 1984 who implemented branding, diversification, and international strategies. It also provides details on Haier's annual turnover in India, manufacturing plant location, and expanding product range.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Repositioning of Haier

    in India

    Submitted by: Mohit Gupta


    student of PGDAM,NIS Academy Agra
    • The company was founded in 1920.
    • Company was failed in 1980.
    • Company was takeover by Zhang Ruimin in 1984.
    • They adopted the developing process as
    1884-1991 Brand strategy
    1992-1998 Diversification strategy
    1999- Now International strategy

    About Haier appliances


    Zhang Ruimin
    CEO of Haier group
    The journey of Haier in India
    • Launched in India on December 2003

    • Annual Turnover – 550 Crores

    • Manufacturing Plant – Ranjangaon, near


    Pune (40 acres)
    WIDENING RANGE: Pranay Dhabhai (left),
    whole-time director and COO, Shi
    Zhiyuan (second from right), Managing
    Director, and R. T. Rajan, Director, Sales
    and Marketing, Haier Appliances India
    The product range

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